What better time than the end of the year to look toward the near future? Throughout 2020 and 2021 the pandemic has brought numerous challenges. But it’s also created tons of opportunities, resulted in awesome innovations, accelerated technology trends, and led to a total transformation of the way manufacturers and customers interact. The continuing future of marketing may be unpredictable, yet one thing’s for sure: this won’t be boring.
You don’t wish to miss these 6 fascinating statistics that point to what is coming next for marketing experts in every industry.
Let’s dive in!
- Nearly all online experiences begin with search. Manufacturers must have ranked content to become visible to their target audience.
- Movie is fast becoming one of the most in-demand type of content.
- Nearly all consumers prefer to make concerns with voice search over typing.
- Consumers are willing to pay more for brands that provide a much better experience.
- Most brands prefer to partner with micro influencers that have smaller followings but increased engagement.
- Podcast consumption is on the rise and presents a cost-effective opportunity for brands to showcase their expertise.
6 Stats that Point to the Future of Marketing
93% of all online experiences begin with a search engine
This one isn’t totally new. Forbes reported in 2017 that 93% of all online experiences begin with search. The thing is, if you haven’t taken seo seriously however, it’s time to start. The planet has become overwhelmingly more electronic over the past few years. Brands which don’t focus on driving traffic through organic search will likely just become invisible — if they haven’t already.
Recent brand behavior shows that marketers, for the most part, are viewing the critical role content material plays in their strategies. A 2020 survey conducted by Statista found that the big majority of marketers indicated they have got increased their own reliance upon content like social media posts, blogs, and videos since the start of the pandemic.
Consumers, more than ever, are searching online to find information about brands they want to interact with, and they are starting with search. I’m not really saying offline strategies will become irrelevant (they aren’t), yet brands that want to be the majority of successful at gaining new clients will need to make sure people will find them on Google.
Video will account for 82% of all online traffic right at the end of 2022
If content is ruler, video is the crown that will sits upon its mind. According to Cisco, 82% of online traffic will come from video by the end of the coming year. Video content is also the most popular by consumers.
Exciting video marketing trends are emerging according to consumer demand. Live movie, social media stories, vlogging, and smartphone-produced videos may not be brand new for Gen-Zers or influencers, but for brands marketing to customers? It’s a whole ” new world “.
The exciting factor about video is that it provides brands the opportunity to become more relatable to customers, and to emphasize their brand personality nowadays before. Even the most conventional (dare we say type of boring? ) brands may use video to humanize goods and show potential customers why they’re valuable.
Take industrial giant, 3M, by way of example. In May 2020, they launched their Science at Home collection featuring 3M scientists, technical engineers, and product developers who seem to walked through science tests kids could do at home during the pandemic.
Kids watching exciting articles from a brand that focuses on the likes of PPE and insulating material materials? The magic of great video clip marketing in action.
71% of consumers prefer to conduct queries by voice rather than typing
Hey Siri? We all joked about this a decade ago when Siri very first made her arrival. Would certainly people really start travelling everyday talking to a smart phone bot?
Properly, here we are in 2021 — talking to our vehicles, TV remotes, in-home audio speakers, and of course our smartphones. Actually nearly three-quarters of consumers today prefer to make queries by voice rather than typing.
So , what does this mean for articles marketers? And what does it mean for the future of marketing?
Brands will need to improve their content for tone of voice. Here are a couple of ways to do it:
- Focus on question keywords – “How” and “what” are the top two voice search result in words. In your keyword technique, target questions that clients might ask when they’re looking for products and services you provide.
- Make content conversational – People search like they will talk when they’re creating a voice query. Align your content with this style of searching by using filler words like “the, ” “to, ” and “for” to make complete phrases and sentences.
- Use long-tail keywords – People have more specific when they use tone of voice search because it’s quick and easy to do so. Using long-tail key phrases that are longer and more detailed can help you rank for these sorts of queries.
86% of buyers are prepared to pay more for a better consumer experience
The ongoing future of marketing will belong to manufacturers that commit to providing a finish, optimized customer experience . The pandemic has accelerated trends which have led to more options, much better convenience, and deeper connection than ever before for consumers. Omnichannel commerce, AI-powered customer support, and uber-personalized communication are just a few of the ways brands have upped their game when it comes to a fantastic customer experience.
Now that its here, consumer expectations are only going to carry on getting higher.
Today, 86% of buyers say they have no problem having to pay more for products and services that include a better experience. This means manufacturers that have traditionally leaned on competitive pricing as their primary advantage will need to think smarter about how they’ll retain clients.
65% of influencers are tiny influencers (and 77% associated with brands prefer to work with them)
We’ve all of spent a lot of time at home lately, but unless you’ve been truly living under a rock and roll, you know that TikTok has ceased to be just for teenagers. In fact , more than half of the platform’s 1 billion+ users are older than 30. Brands are now smartly using TikTok to connect with clients while influencers are making a lot of money promoting their products.
While you might assume that celebs and other influencers with millions of supporters are where the money’s on (and much of it is, certainly), the most trusted influencers are in the micro category — just a measly 100K fans or less.
Micro influencers have a significantly higher rate of engagement with users than their particular mega influencer (1 million+ followers) counterparts. Brands are taking note — 77% associated with brands prefer to work with tiny influencers because they’re much more engaged with and relatable to their audiences.
Micro-influencers exist on every platform, but no place more than TikTok, where item promotions are seamlessly integrated into video content in legitimate ways. In a world where online users can spot a good ad in seconds (and usually keep scrolling), it’s clear why brands are usually leaning on micro influencers for a new approach.
One-third of Us citizens regularly consume podcast content material
For a long time, pod-casts lived just outside the media mainstream. Then they gained grip with heavy-hitter series such as this American Life and Serial, which told stories. Right now? People listen to podcasts addressing just about any topic — accurate crime, sports, religion, politics, news, and more.
Brands are getting within on the game now, covering topics that showcase their brand authority, expand their reach, increase visibility, plus build a loyal audience. HubSpot’s The Growth Show is a good example — it’s the weekly show that explores inspiring ways people grow their businesses.
Podcasts are fairly budget-friendly, too. High-end podcast manufacturing certainly exists, but a computer and a microphone are all you need to get started and produce a show with high-quality audio. Most importantly, if you’re covering great topics that are in demand, your customers will not expect you to be NPR. Like any kind of content, it’s all about the value.
Launch a content strategy that delivers
We may not know precisely what the future of marketing will look like, but one thing is clear: brands have to be publishing consistent, creative, optimized content in order to grow. In Marketing Insider Group, our team of writers and SEARCH ENGINE OPTIMIZATION experts can deliver you ready-to-publish content every week for the year (or more! ).
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