six Kinds of Action Words Your articles Marketing Needs

Flesch reading scale

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action phrases turn consumers from easy readers of your content directly into engaged potential customers.

So how do you start using all of them? If you’re publishing content, you probably already are, but maybe not optimally.

We’ve merged a handy guide that will covers:

  • How you can use action phrases strategically

  • What to consider think about action words.

  • 6 kinds of action words you should use in your content (with examples)

Let’s get started!

Quick Takeaways

  • You may use action words in content marketing by using active tone of voice and placing action phrases strategically.

  • Showing value and evoking emotion are two ways to use action words many effectively.

  • Action words must be compelling, but not difficult.

  • You will find different kinds of action words you may use to motivate different types of motion.

How to Use Action Words in Your Articles

Believe it or not, organic web traffic is not the conclusion goal of content marketing — customer conversions are. If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Your content shouldn’t just exist as something valuable and free for people to read on the web. It should motivate people to need more from your brand.

This is where action terms come in.

Motion words in content marketing tap into individual emotion and provide customers the feeling that they need to do something . This need could stem from a feeling that their discomfort points are being understood, the fear of missing out on something, a desire to capitalize on a promotion, or a number of other motivators. It all depends on how you use your action words and which ones you choose.

With out action words, your content might help a bit with brand visibility, but it won’t make a lot of an impact on the big-picture items that matter to your brand’s long lasting success. Action words, however, help you create content that directly impacts your conversion rate, marketing ROI, plus sales revenue.

Here are some specific ways you can keep your content action-oriented:

Maintain Active Voice

Every content author needs to know the difference among active and passive voice. Active voice, which puts the doer of the action as the subject of a word, should always be used in content material marketing. Passive voice, which usually incorrectly positions the doer as the direct object, needs to be avoided.

In language not really pulled from a sixth-grade grammar book: passive voice reverses the right order of words within a sentence. It’s less succinct, uses indirect language, plus doesn’t come across as clearly in order to readers.

Here are some examples in different tenses:

Active vs. passive voice

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Active voice makes action words stronger by not placing them behind a passive verb like “is” or “was. ” When you use active voice, your action word may be the main verb in a word. It is directly related to the topic of the sentence, which in articles marketing is often your potential customer.

Active voice makes your potential customer the doer , presenting an opportunity to persuade them to act .

Grab Attention with Action Words in Headlines

Are you aware that 80% of readers never ever make it past the headline on the landing page or blog? Head lines are the first thing people observe when they perform an online lookup, visit your landing page, or even receive your emails. It is essential that they’re convincing, unique, and action-oriented.

Action words not only grab attention, they make the particular intention of your content apparent right from the headline. They’re also a great way to connect the value of your content to customers from the start.

For example:

Jumpstart [action word] your web traffic with these 3 strategies! ” is more compelling than “ three or more Strategies for Increasing Web Traffic. ”

Use CTAs to Motivate Readers to Act

Phone calls to action clearly communicate with consumers in regards to the next action you want them to take. And get this: 90% of customers who read your headline will also read your CTAs (if you use them).

So if you have done the work to create a compelling, action-oriented headline, don’t cease there. Content with CTAs changes at an exponentially higher rate than content without all of them. Hubspot tested this from their own website and discovered that anchor text CTAs enhance conversions by 121% ! To boot, they will discovered that 93% of all leads generated by their website came from anchor text CTAs.

Here’s Neil Patel on the way you can optimize your CTA-driven conversion rate:

How to Choose Your Action Phrases

Think about worth

Whenever you can, use your action words to convey the value your brand can offer for them. Think from your customer’s perspective. Specifically, think about what they can achieve through their interaction with your brand.

Whether that’s to “Make a Splash! ” within the cocktail dress from your retail brand’s spring collection or to “Transform your business! ” with the services of your B2B company, using action words to convey value conjures a vision for the customer of what it would be like to have it. This vision creates a feeling (more upon that later) that motivates your customer to act.

Keep things easy

Your action words should be compelling and unique when possible, but they should never be obscure, difficult to read, or unrelatable. The best strategy when it comes to action phrases is to keep them simple. Content Marketing Institute, for instance, makes sure their content sticks to an eighth grade reading level .

The Flesch-Kincaid Reading through Ease score uses phrase and word counts to find out how difficult text would be to read. It’s widely used in content marketing. Best practices display that CMI is right — content that falls among 6 and 8 will be optimal for wide legibility.

Flesch reading scale

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All of this is to say that when it comes to action words, compelling does not mean tough. The most important thing is for your reader to understand and relate to the actions.

Evoke Emotion

Psychological marketing is really a well-proven, effective marketing strategy that brands use to make a connection with consumers. Evoking emotion can also be a powerful way to get consumers to act, and you can do it with strong action words.

When you’re using action words and developing CTAs, don’t think just about what you’re asking customers to do, but also the way your words will make them feel. The stronger the emotional reaction, the more likely your customer will be to take action.

Emotional CTAs don’t have to be dramatic, either. Consider this instance:

“Don’t skip another… ” Opportunity. Promotion. Event. Email. You name it — when you read that will CTA from a brand you prefer, you feel like you already missed something. And you don’t wish to miss it again, therefore you’ll probably complete the particular CTA.

6 Kinds of Action Words Your articles Needs

Alright — now we’re up to speed on action words within content marketing. We know:

  • Using it : by using active voice, writing actionable head lines, and creating compelling CTAs
  • How to pick action words : by thinking about value, keeping things simple, and evoking emotion

However it still isn’t easy to continuously think of great action words on the fly without getting repeated or hitting mental blocks. So we’ve gone ahead and created a list of the particular kinds of action words your content needs with examples for every.

Read on!


Action words that suggest exclusivity give customers the desire to be part of something. Providing people a specific action they have to complete in order to gain access to some thing exclusive is extremely effective. It is why guide magnets are extremely successful at increasing sales.

Some examples:

  • Login
  • Apply
  • Subscribe
  • Request
  • Join
  • Become
  • Sign up


Action words that creates urgency motivate people with the addition of a time factor into the mix. When people feel that there are period limits on when they can access an opportunity, they’re a lot more apt to make a quick choice to act.


  • Get it now!
  • Hurry!
  • Don’t forget!
  • Get yours while you can!
  • Get it today!
  • Act quickly!
  • Save your place!


The particular FOMO is real! We all want to be included and know what’s going on — including your potential customers. Hook them with activity words and CTAs that evoke potential FOMO if they don’t act.


  • Don’t miss out!
  • Join 1000s of others already doing it!
  • Attend this one-time-only webinar!
  • Don’t be the last to join!


Understanding something new is a huge value-add people get from content. Make use of action words that make individuals feel they’ll come aside with new, valuable info by acting.


  • Discover
  • Learn
  • Master
  • Become an Expert
  • Explore


Sometimes motion words need a big punch. When you’re using motion words to get people to get big next steps, use powerful words that match upward.

  • Transform
  • Upgrade
  • Jumpstart
  • Start
  • Accelerate
  • Disrupt
  • Break through


Brands don’t just offer benefits, they help customers solve problems. Using negative action works that emphasize how people can eliminate difficulties can be big motivators.

  • Remove
  • Stop
  • Reduce
  • Remove
  • Minimize

Take Action on Your Content Online marketing strategy

Ready to revamp your content marketing strategy’s usage of action words and CTAs? Marketing Insider Group has experienced SEO experts, content writers, and marketing specialists who can help you consistently distribute action-driven content that converts.

Check out our Content Builder Services and schedule a free consultation these days to get started!

The post 6 Kinds of Action Phrases Your Content Marketing Needs appeared first on Marketing Insider Group .

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