six Types of Social Media Content That Your Audience Really Needs

social media content types

Social media within 2022 is just part of the way we live. People spend more than 2 hours scrolling their feeds every day, and they use 7+ different platforms every month!

It’s a huge opportunity for brands to grow their visibility and match potential customers where they are already.

But determining the types of social media content to post can feel complex. There are so many options! What works well for one platform might not succeed on another. Users have different preferences depending on their age and other demographic factors. Not to mention that social media styles and guidelines change at a rapid speed.

Before you determine exactly what your social media program will look like (or how you’ll update it if you curently have one), it’s important to know what types of social media content are actually getting the most traction. That is what we’ll cover in this article. In the sections that follow, you’ll learn why social media is so important to your content strategy, plus 6 types of social media your own audience needs to see on the platforms.

Let’s dive in!

Quick Takeaways

  • Finding content (i. e. articles, videos, etc . ) is one of the top five reasons people use social media.
  • Social media stories best channel for sharing more casual, everyday content with your own audience.
  • Infographics are shared 3x more than any other type of visual articles on social media.
  • You can use social media to enhance your blog articles and other happy to drive more traffic to your site.
  • Half of grownup internet users report they purchase products from social media ads.

What’s the deal with social media plus content marketing?

It’s kind of crazy to think about the ways social media offers evolved in the nearly 20 years since MySpace (what’s that will, again? ) and Facebook put it on the map. Exactly what used to be a way for young adults to connect with their friends became a way for anyone to share up-dates on their everyday lives and eventually evolved into the massive systems for sharing and consuming news and media that individuals now know today.

Social media is critical for your content marketing strategy because it satisfies your audience where they will already are — and where they’re going specifically to consider brand content! Recent study from Hootsuite found that will “finding content (e. g. articles, videos) landed within the top five reasons internet users good old 16-64 use social media platforms.

Finding content is one of the top five reasons internet users use social media platforms.

Image Supply: Hootsuite

For brands, social media is really a place to share original posts and amplify your content from other channels (i. e. your blog, video library, etc . ). It’s also a way to connect to your audience and engage with them in an ongoing method. This is important — about 90% of consumers report that they’re more likely to visit a brand’s internet site, buy their products, and choose them over a competitor whenever they follow them on social media marketing.

Image Source: Sprout Social

The foundation of any kind of brand’s ability to succeed along with social media marketing is to create and share tons of engaging, high-value content material on a frequent basis. To do that, you’ve got to know which varieties of social media posts your market wants to see.

In the next section, we’ll stroll through 6 of the top-performing types of social media content and exactly how you can incorporate them into the strategy.

6 Types of Social Media Content That the Audience Really Needs

Videos (with captions! )

Video is the most-consumed and most-preferred type of online content intended for internet users. Cisco predicts movie will account for a whopping 82% of all online traffic by the end of 2022. Even more significantly, 9 away from 10 individuals report wanting to see more videos from brands. On social media, video posts get 48% more views than posts without them.

In other words: the quantities are hard to ignore.

HubSpot also found that social media is the second-most typical purpose for videos created by brands.

Social media videos are the second most common purpose for the videos created by brands.

Image Source: HubSpot

Fortunately, creating video content is simple today. Mobile phones are the only tool you should record HD videos. You are able to post videos from external channels (like your YouTube page or website) or you can do it directly on the platform (like social media stories and reside streams).

It is a good idea to experiment with different types of videos to see what your target audience responds to the most!


Stories are one of the best channels for video content on social media, but they’re also a great place to post pictures, highlight important posts, and promote interacting content like surveys, polls, and other more.

The great thing about stories is that by nature, they’re a more informal way to interact with your viewers. While of course you need to maintain the same level of care and quality standards you do with regard to other types of social media content material, you can also share more everyday-type content that keeps your own brand visible and top-of-mind to your followers.

Interactive posts

Interactive posts have large potential to boost your social internet marketing ROI. There are many different ways to end up being interactive on social media, yet here I’m referring to more than just comment sections. I’m speaking about content that’s interactive naturally — live streams, polls, surveys, Q& A content material and more.

The exact way you can post this kind of content depends on the platform. Instagram, for example , pioneered interactive social media marketing stories with features such as rating scales, Q& The boxes, polls and more. Tweets is known for its in-tweet (and anonymous) poll feature where people can be totally honest in their responses. Facebook Live was one of the first places we all saw users interacting directly with brands over live streams.

Interactive content is an awesome way to grow engagement. They also present an opportunity to collect really valuable information from your audience about item preferences and other opinions that will matter to your larger technique.


Infographics are great for condensing complex, detailed content right into a digestible social media post. If you’re covering a technical subject, lots of numbers and stats, or just a high volume of information that needs to be in one place, infographics can be a great tool with regard to doing it.

Infographics lend themselves especially nicely to social media as the most shareable kind of visual content — they’re shared 3x more than videos or any some other type of regular images upon social media.

Here’s a list of forty great infographics to inspire you.

Links to exterior content

Social media marketing should absolutely be leveraged as part of your larger content technique to amplify the content you develop in other places — on your blog, YouTube channel, site and more.

I recommend sharing every blog post upon social media. You can also revive old content or timely subjects when it makes sense. Encourage your readers to share your content, as well, by adding social share buttons on your blog article webpages.

Social sharing buttons appearing at the top of a recent MIG blog post.

Image Source: Marketing Insider Group

You can also consider sharing content from other brand names and news sources to give your own take on current activities and topics. It’s a terrific way to encourage discussion and wedding with your audience.

Promotional content

Say what?! Promotional articles? You might be wondering why this one’s on the list. In fact, organic traffic is best, right?

Well, indeed. But that doesn’t indicate promotional content is never a good idea — especially on social media. Here’s why:

  • forty percent of internet users between the ages of 18-34 report having bought a product on a social media platform
  • 80% of consumers report buying a product after seeing this recommended by an changer
  • 50% of all grownup internet users say that social media advertisements help them find products and services that interest them

Promoting content by paying to boost posts or running social media ads increase brand awareness plus help drive traffic to your social pages plus website. Don’t shy away from mixing promoted content with various other content you share naturally.

Boost your social media success with great content material

You can’t discuss great content on social media marketing unless you create it frequently! The team of writers and SEO experts with Marketing Insider Group may deliver you optimized, ready-to-publish content every single week for any year (or more! ).

Check out our own SEO Weblog Writing Service to learn more or schedule the quick appointment with me to get going.

The particular post six Types of Social Media Content That the Audience Really Needs appeared first upon Marketing Insider Group .

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