Creating content can often think that an uphill battle (writer’ s block anyone? ). While many marketing functions can now be automated, writing content can be, for the most part, still quite a guide process.
In this post, we’ ll reveal a list of 16 paid plus free content writing tools plus software apps that will help you switch on the research, outlining, writing, plus grading of your website articles before you hit publish.
Leap to a section:
Content Research Tools
Spending time to plan, research, and outline your articles solves several key problems. Firstly, are people searching for the topic you plan on talking about? Unless your goal would be to write contrarian thought leadership content, which may not have a ton of existing search volume, there’ s merit in planning your editorial calendar around topics that people want solutions to.
And once you’ ve decided on topics relevant to your business, the next step is in order to craft a detailed outline that takes into account supporting keywords, content structure, and supplemental queries that your target audience also asks online.
Audience Research Tool
Answer The general public ’ s freemium tool helps you uncover what individuals ask on the web related to your target keyword. Plug in your seed keyword and hit search. The tool scratches through Google’ s autocomplete search suggestions to figure out a list of content ideas, depending on actual searches.
What we like about Answer The Public is that the pure volume of content ideas is hard to find in another free app. Plugging in “ home security cameras ” into the tool provides a range of suggestions, across various search intent.
Some of them are high on purchase intent, such as “ what home security digital cameras work with alexa ”. Others have split purpose, such as “ are usually home security cameras admissible in court ”.
Not all of Answer The Public’ h suggestions are applicable to your content marketing strategy , so don’ t deal with each suggestion as an concept. Some might be relevant to your business, while others may be wildly from the mark.
Nonetheless, free plans give you three daily searches while paid options allow you to track trends, set up alerts, and obtain onboarding and training assistance.
Keyword Study Tool
Ahrefs is a world-class website content and SEARCH ENGINE OPTIMIZATION software tool, and you don’ big t necessarily need a paid plan to get started.
It provides a bunch of free tools that content writers can use in order to validate their ideas, examine keyword volumes and problems, and understand how hard it may be to rank for a specific term.
With all the home security camera keyword, for instance , the Ahrefs free tool offers a list of ideas in the ‘ phrase match’ and ‘ questions’ bucket. The top 10 keywords, rated by volume, can be seen without a credit card. You will need the paid plan to uncover a lot more granular insights and SEO research.
What we should like about Ahrefs is the fact that its free tools are often a great starting point for content writers. Whether it’ h some quick keyword analysis while planning an content calendar, or for use in a freelance pitch, the tool allows you to test ideas quickly. The full Ahrefs suite is advisable, of course , but its advanced features are more suited for SEO folks than content writers. Nonetheless, Ahrefs is a solid addition to the list of best site content writer software.
Other Picks: KeywordTool. io, Semrush, Moz Keyword Explorer
Content Brief Workflow
Once you’ ve discovered tips through Answer The Public plus checked volumes and key phrase difficulty via Ahrefs, the next phase is to flesh out a world-class outline so that your content can do what it’ s i9000 supposed to do: get to the top from the rankings on search engines.
Content Harmony’ h Content Briefs workflow helps prevent you from having thirty different tabs open at the same time as you try to understand the H2s and H3s to include, common queries on sites like Quora, Reddit, and Stack Swap, what supplemental keywords to include, and high-quality outbound links to add authority to your content.
Plugging ‘ home security cameras’ into Content material Harmony gives content writers all the information they need to craft the killer brief inside a one tab.
You' re able to plug the content structure of the top-ranking pages for this query, respected sources that they can consider backlinking to, the average word count of top pages, picture and video analysis, and tips from ‘ people furthermore ask’ that they can include whilst writing.
Every writer can attest to, the research and building a brief is manual, time-consuming, and frequently laborious. It’ s also much needed; writing without an format often takes longer and doesn’ t result in SEO-optimized content.
Not only does Content Harmony save writers time, yet it’ s also an effective method to confirm alignment in between marketing team members before writing. Strategists and writers agree on the best way to target a specific key phrase, thereby preventing a annoying back and forth later.
Not searching for a tool quite yet? You can still get our free content brief template meanwhile.
Content Creation Equipment
Now comes the fun part: producing the content that you’ ve spent time researching plus planning. Getting this right is arguably even more important because your content must be appealing, accessible, and spark attention with your audience.
Search engines look at factors like click-through rates and jump rates as ranking signals, so if your content is banal and uninspiring, it’ ll get moved down the outcomes pretty quickly.
Document Writing and Editing Tool
In the event that Google Documents isn’ t already a standard app within your writing toolkit, it definitely ought to be. It’ s included with any free Google account, and you could use it to write, edit, store, and share your work with others.
With Google Docs, all your work will be saved to the cloud instantly and there’ s the ‘ write offline’ perform. This means you’ re by no means going to lose part of your draft due to a faulty internet connection or your machine getting stuck up for no reason.
What we love about Google Docs are its collaborative features. You’ re allowed to toggle among multiple permission levels, meaning you can share your document with others and decide whether they can view, remark, or edit.
For those editing, they could do so in ‘ suggestion’ mode so that collaborators can choose to accept or reject the changes. Google Docs furthermore maintains a version history, so you can revert back to an earlier edition if you wish or track just who made a specific change towards the document.
Functions like voice typing, dictionary, and advanced formatting options make Google Docs one of the best content writing apps around.
Word / Character Counter
The ideal blog post length for SEO depends on multiple factors such as the subject matter and search intent, but a ballpark estimation is anywhere between 2, 100 to 2, 400 words . Being a writer, however , you might be generating blog posts one day and product landing pages the next. You have to to break down each post into Twitter threads, in which the character limit is 280 for each tweet.
Our word counter device helps you remain on track and confirm that your articles has not fallen below or drastically exceeded recommended levels.
Screenshots work really well for guides, how-to content types, and more where you’ re aiming to illustrate a point. Lightshot & Greenshot are great, lightweight screenshot tools that allow you to edit the inside the app, share towards the cloud or with other people, or simply save to your device.
Yes, both Macbooks and PCs possess embedded screenshot tools but they don’ t allow for any editing or annotation. An excellent screenshot tool has a host of features you can’ t find on the factory versions for Macbooks and PCs which is why it makes the way on this list, like arrows, highlight boxes, textual content notes, and obfuscating things you don' t need people to see.
Headlines are the 1st impression that your reader offers of your content, so it’ s important that you absolutely nail them . An average article with a excellent headline invariably has a higher click-through rate than a excellent article with an average heading and a good headline analyzer tool will help you craft the very best one for your content.
Navigate over to the headline analyzer tool, type in the title you’ lso are considering, and you’ lmost all be awarded a “ headline score”. The tools also provide you with tips to improve the headline and a sentiment score.
Enter a title you' re considering, and you' ll get a headline score, methods for improving your headline, and other suggestions on length, word placement, and sentiment. You can use this to A/B test head lines before hitting publish, including power words to boost headlines, and incorporating other recommendations designed to bolster click through rates.
Visual Design & Editing Device
Visual elements in your content material can help boost engagement and readability, and Canva is a superb tool if you want to move beyond embedding standard stock pictures. Hundreds of built-in templates permit you to create images, charts, mockups, and social media posts having a few drag and drop functions.
Want to know the best part about Canva is that it’ s designed for people without much design experience. Unlike enterprise-grade tools, such as Adobe Photoshop, Canva does not require you to possess any formal training in the program.
The particular free plan is powerful and feature-rich, and updating to the paid plan, which usually levels up your design capabilities significantly, is $16. 99/month.
- Powerpoint and Google Slides are easy tools to create fast images with text and charts. Both allow you to export as JPG or PNG versions of the current slip.
- iStock' s free Photo Editor has some amazing free features to help you construct ads and social media symbolism.
Synonym replacement tool
As a writer, the thesaurus is one of your first choice tools, but Google search answers are sometimes lacking.
OneLook works differently from other on the internet thesaurus sites, with a number of helpful tools that increase your writing.
For example , let’ s state you’ re trying to consider a word that conveys a meaning similar to “ blissfully unaware”. You’ lso are able to type in entire key phrases with OneLook — and sort further into adjectives, nouns, verbs, and adverbs:
The amount of thesaurus recommendations OneLook generates is also markedly higher than other tools, assisting it secure a place with this list.
Modifying & Publishing Tools
Grammatical errors, typos, and badly-structured content is a major turn-off and can significantly dilute your efforts to draw in and win over an market. Editing, publishing, and content material grading apps should be an essential component of the content writing software program toolkit.
Publisher & Spell Checker
Grammarly is perfect for catching mistakes that only an editor would certainly usually pick up on. Its internet browser extension picks up on your writing inside Google Docs, Tweets, Slack, email apps, and yes, even Content Harmony' s Content Grader, quietly recommending changes where it notices an issue.
We find that its spelling and grammar algorithms are stronger than those present in Microsoft Word or Search engines Docs, with additional features just like a passive voice checker.
Grammarly also helps you understand how your content may come across as to your visitors, assigning emojis to show regardless of whether it’ s friendly, helpful, confident, neutral or more. It’ s a tool that most authors swear by.
The Hemingway App helps you connect to your target audience with language that they understand.
The average American has a readability degree equivalent to a 7th/8th grader, while the UK government encourages content writers to strive for a readability level of 9. So if your content is full associated with wordy, hard-to-read sentences, expect your audience to be switched off pretty quickly.
Some content writers mistakenly assume that great writing is that which demonstrates mastery of the British language and superior grammatical skills.
In fact, great writing is that which hooks readers in, conveys the message clearly, and stops confusion. The Hemingway App, named after Nobel Reward winner Ernest Hemingway , helps you communicate more effectively by cleaning up your draft and rephrasing areas of your content.
Paste your initial duplicate into the Hemingway app plus let it do the rest. This highlights things like the use of adverbs, passive voice, complex words and phrases, and verbose sentences. Additionally, it assigns you a grade that represents the reading degree of your content, allowing you to edit unless you reach a level you’ re comfortable with.
The more concise your content, the better they come across to readers. And while some of us are usually in the habit of adding ‘ very’ before an adjective to make it sound more impactful, we’ d be better served with a punchier word.
Get rid of The Very is an interesting new tool that does just that. When you’ re editing your doc, keep an eye out for when you’ ve added ‘ very’ (or use CTRL+F) plus add it into the application. It should populate a list of alternative words you can use to cut away the fluff.
While the tool doesn’ t have a lot of bells and whistles just yet, look out for product upgrades , including a possible Chrome expansion in the future.
We' d love to see an app like this grow to cover all sorts of weak words plus jargon in the future.
Content Grading Tool
We mentioned Content material Harmony’ s research and outline features earlier, but we' re dropping ourself on the list one more time for the content grading tool . This perform has multiple use instances; it can serve as a “ final-check” of sorts, assisting content writers use an AI-driven topic model to understand the number of semantically related keywords were included in the draft and how the content appears to search engines.
The grading tool is also a nifty site content software that allows users to optimize existing content. Paste your draft into the editor, and switch the recommendations to “ Unused” mode.
The tool will show you the most typical topics and phrases that don’ t show up inside your content yet, giving you tips about what to include.
Content Harmony makes sure that writers don’ t have to “ CTRL+F” to see when the target keyword has been used, or visually scan drafts to get an idea of supporting keywords. It also prevents untidy instructions like “ make sure you add 500 words plus make it more comprehensive” upon content rewrites.
The AI-driven subject model tells you exactly where you’ re falling short and the specific steps you can take to strengthen the searchability of the content material.
Reward Tools for Collaboration & Content Generation
Project Management Tool
Creating content often means collaborating with editors, developers, SEO experts, and more. That’ s where project administration tools come in handy and we have a lot of favorites, but Search engines Sheets or Trello are our #1 picks.
While there’ s plenty of project administration apps to choose from — Airtable, ClickUp, Jira, Monday. com, Notion — we’ ve mentioned Trello here mainly because its free version is hard to beat. Same with Search engines Sheets – almost everyone you' ll collaborate has a Google login.
Lots of built-in templates allow authors to manage multiple projects along with lists and cards. You can also make use of a calendar view to maintain of schedules, deadlines, plus upcoming projects.
Check out our own free editorial calendar design template that will work inside of Google Sheets, and can be converted to work in tools like Notion and Airtable.
Remote control Collaboration Tool
Miro ’ s an excellent tool in case you’ re a freelancer writer, manage a team of freelance contributors, or simply just work in a distributed atmosphere. With Miro, you’ lso are able to supercharge meetings, the particular ideation & brainstorming process, and level up both current and asynchronous collaboration.
It’ h a huge upgrade from Move meetings, for example , where individuals often talk on top of one another, have to request screen discuss permissions, and generally may feel crowded out.
Miro’ t meant to engage all people within the room, and not just those whose voice is the loudest. Its collaborative whiteboards enable you to include ideas, comment, and request feedback from other team members wherever they might be in the world.
AI Brainstorming Tool
While we don’ big t believe that AI tools can replace quality long-form writing, they can certainly provide support in areas like title tags, meta descriptions, product descriptions for eCommerce, plus some digital ad copy. That’ s where tools like Copy. Ai can help.
Some authors may also use AI equipment as a source of inspiration, particularly on days when writer’ s block has set in. The tool can recommend a few options, and it’ s yours to edit as you please.
Copy. Ai is one of the better ones in the plethora of language prediction tools available today. It also offers a 7-day free trial so you can test it out or use it for short-term needs.
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