The last few yrs have been total game-changers inside digital marketing.
Instead of just creating a few Facebook ads or even a weekly blog post and hoping for the best, companies now have to get new and exciting methods to compete for consumer interest.
Likewise, they have to provide more upfront value and connection to cut through the noise of other firms in the same crowded marketplace.
And so visual marketing is bigger than ever before.
Standing out there is incredibly important plus creating new and exciting digital content that includes cutting-edge elements is vital.
To help provide you with a few ideas on how to include more visual features in your campaigns and content, we’ve created this guide with our favorites, plus ideas for the right way to implement them.
Here are a few of the hottest visual content material marketing trends.
1 . Live Streaming is Super Hot Right Now
It’s been a strange year for almost everybody.
With so many cut off from interaction with other people in a social setting, the advantages of virtual connection is at the forefront.
That’s precisely why live streaming has obtained a huge following over the last twenty-four months.
Simply getting into front of a camera plus producing live and unedited content for your customers is an excellent way to flaunt that you’re an authentic firm with a genuine desire to offer the best product or service possible.
Additionally , it offers immediate interaction and offers your target audience the chance to ask questions, get answers, and learn more before they make a purchase.
However , it is important to remember that you’ll have to select someone within your business to be the face of your brand name.
Using the exact same person over and over builds believe in with your audience , which makes it easier to grow the overall number of users in time.
Examples of how brands are currently using reside streams in their marketing include those that partner with an established streamer on Twitch, YouTube, Snapchat, or Instagram for strategies.
Some answer Facebook Live question-and-answer sessions.
And more just post a daily conversation session to wish their own audience a good day or even provide other informative content.
2 . Authentic Content Might be Your Best Friend
It’s safe to say that most consumers do not really trust advertising plus media as much these days.
Who could blame all of them? With so much noise in the marketplace, it can be hard to decide exactly what companies to listen to and which ones to ignore.
That said, genuine content is a super awesome trend in visual content material these days.
The majority of audiences no longer want to see polished stock photos with people who looked like they just stepped out of the webpages of a magazine.
Instead, they desire honest shots that show real people doing genuine things.
Even candid photos of laughter, family dinners, or just normal people doing their everyday jobs in your industry can be prominent.
Plus, it gives your audience a reason to share the or graphic — which gives you a lot more brand exposure.
a few. Mixed Reality Integration may be the Future
Remember a few years back when Niantic introduced Pokemon Go?
Everyone proceeded to go crazy, as it was major options out there to merge smartphones and augmented actuality.
These days, tech advances make it easier than ever before regarding companies to offer mixed actuality integration into their mobile encounters.
Think components like being able to virtually put on a pair of glasses before buying them or seeing whether a furniture piece matches well in a room.
Following the pandemic, these mixed online experiences have been incredibly essential as more people are staying home and not buying from brick-and-mortar retailers as frequently.
Nevertheless, it is no wonder that the convenience of such content is only expected to rise.
Meaning that now is the best time to hop on board.
Even non-retail companies can offer this type of media experience, too. Consider museums that do virtual tours or question-and-answer sessions with AI-powered guides.
There are also brands that are offering virtual experiences via Facebook Oculus, the present consumer-ready virtual reality headset that is slated to be an even bigger deal in the next years.
4. Lists as Graphics
One more visual content marketing development this year is using lists because graphics.
It is not only a great way to segment out important information in a manner that is much more visually appealing, doing this makes the information easier for your audience to share on social media.
If you aren’t sure why this particular works so well, let us break it down.
The human mind is a highly visual tool. In fact , this perceives graphics and images thousands of times faster than the wall of black textual content on a white background.
Thus, most people are able to eat the data a lot more quickly than just reading it in a section or even a bulleted list.
In addition , graphic lists or infographics give context to specific content.
For example , the chart or data added to a list makes it easier to visually understand the angle or point you’re making with the content material.
You can also add history images and icons that set the data apart from the relaxation of the articles in your blog piece or article.
Many viewers love this, as it really does make it simple to break down huge chunks of information into smaller, easier-to-comprehend pieces.
5. Gamified Visual Experience
Plain visuals are out. Gamified visible experiences are in.
What do all of us mean by this?
Creating interactive articles that gives your audience grounds to do something — whether that’s clicking a button, moving an icon on the screen, or flipping to the next page.
The greater interactive you can make your content, the easier it is to keep website visitors on the page for an extended period of time.
If the experience is particularly fun or enjoyable, they might even share it with their friends and followers, which is better exposure for you.
Yet what about brands that are not in a consumer space or perhaps don’t have a niche that really grips entertainment?
You can nevertheless use this type of media, too.
Think interactive slideshows that need the user to click a next button to see more information.
Or quizzes that assist match them to the solution necessary to fulfill their needs.
In some ways, sales groups can even use these experiences as a way to qualify leads in a more streamlined fashion.
6. Content Close to Green Living and Healthy Lifestyles
The other content marketing trend in 2021 to pay close attention to isn’t really about visual style, yet more the context or even subject matter of the content itself.
More people these days have an interest in the topics of eco-friendly living and healthy lifestyles.
They want to know what is best for the environment, their families, their own wellness, and other related subjects.
As a digital marketing expert, it is wise to take this position in your content by including it in as many relevant posts as it can be.
Of course , if you’re in a B2B industry that has no logical link between these topics and your normal content, you probably want to skip out on this particular trend.
But a little brainstorming might give you a few ideas, even if it is just referring to how your team assisted at a fundraiser or required on a special cause from your area.
For example , when you spent a day planting trees at a local park or even how you encourage employees in order to destress with lunchtime yoga classes.
These are all topics that most people may relate to inside their own interests and interests, making them feel more connected to your brand.
Plus, there’s an emphasis now on companies that treatment, which means showing the world that will you’re one of them is always the wise idea.
7. Shoppable Content for Improved Sales
eCommerce retailers can get in on this year’s hottest visual content marketing trends by utilizing shoppable content on most major social media platforms or their own website.
What does this mean?
Shoppable content is a term that explains just how customers are able to buy products from the images they see without needing to add an item to a cart or go through a full peruse process.
Several platforms even allow quick payment along with digital methods like Apple Pay, which is a bonus.
Instagram, Pinterest, Facebook, and YouTube all currently utilize this option. And more platforms are leaping on the trend soon.
How come this work so well? It likely has to do with the fact it is instantaneous.
Clients don’t have time to get sidetracked or have a big change of heart before they check out.
Instead, they are able to place an order the moment they spy a product that they absolutely cannot live without.
8. Branded Pictures for Google Images
Search engine optimization (SEO) has gone far beyond the particular bounds of just a connected keyword on the SERPs.
These days, Google tends to show a list of images that match a particular search.
The visual content marketing trend now is to add brand logos or some other identifiable information to these images.
Why? If somebody randomly finds your picture based on a keyword or even phrase search on Google Images, you want them to know to come back to you as a trusted useful resource.
In addition , it also gives off a lot more professional vibe.
When an image matches a specific company’s font and color choice , it is easy to inform that they have a cohesive visual, which a lot of customers equate to being more trustworthy.
If you take this extra little step with your graphic design, you can help boost your brand and improve the overall experience of your own audience.
9. Teaser or Snack Content with regard to Visual Breaks
When it comes to marketing visual content, too much of a good thing isn’t a good thing.
Instead, make sure you’re using teaser content or so-called snack content for better visible breaks.
Tables, edges, and different colored backgrounds help.
Using H1 and H2 tags accordingly are also good for an improved visual experience, while additionally helping along with SEO.
For video articles, consider using short pieces within minute as a way to tease lengthier forms of content, like full-length videos, series, or even a written blog post.
Main stage: your audience is brief on time and it has a limited attention span.
Use blurbs and other forms of visual tidbits to get their own focus.
Wrap Up: Planning Your Visual Content Marketing Strategy
There is still plenty of time to utilize these popular visual content marketing strategies in 2021.
In fact , we recommend that you diversify a bit and use several forms of them to really impress your target audience.
All things considered, having a mix of different types is always a good way to reach more of your ideal customers in a significant way.
Are you ready to learn how having a diversified content technique that includes interactive and visible elements can really boost your company?
Our Rock Content team has put together this great Different Content Strategy guide to help you find out more.
The post Hot Visual Content Marketing Trends You should know in 2021 appeared first on Rock Content .