Final Tuesday, Spotify announced the purchase associated with Heardle , a trivia game for Music Lovers. The game consists of listening to the very first seconds of a song and trying to guess which music it is.
In addition to that, Spotify is also growing in the video podcast industry . Already available in the US and Canada, the company is expanding the feature to 6 new markets (Germany, France, Italy, Spain, Brazil, and Mexico), a daring decision considering that the focus of Spotify is music and audio.
We all know that one of the main values of Spotify can be discovering new artists and songs (personally I use it for this reason). However , the company has a recent history of growing to other markets, such as pod-casts and audio books. And now video games and video.
The current scenario is also forcing apps and streaming services to offer different things to their audiences. Both Netflix and Spotify are looking for strategies to overcome the increasing variety of competitors that are growing in the industry.
With these new trends amongst these big players, we can see how important it is to diversify your content. People want to choose the way they consume your content, so it is not good enough to stick to a single format.
Heardle 🤝 Spotify
This is the first time Spotify purchased a game title. But why Heardle ?
The game is straightforward: you need to guess the name or maybe the artist of some piece by listening to a few seconds from it. At the end, when the answer can be shown, the game will take you to a link on Spotify.
The idea is also inspired by another popular game called Wordle , released by The New York Times, that is about guessing words. Additionally it is very popular globally.
By now, Heardle is only available on their website. They expect to release their full mobile app integration soon, even though we don’ to have a specific date however.
The intention of adding a game towards the platform could be for multiple reasons: delivering a more interactive experience, achieving new audiences and allowing people to find out new music.
Also, let’ s remember how Spotify has been trying to give several playful experiences to their customers. Two good examples are the Spotify Wrapped sensation that allows the creation associated with shareable pieces for social networking. Also the newest Karaoke mode , which is offering a very interesting experience.
On the other hand, we have witnessed how the gaming industry is a brand new target for many companies. Netflix is a great example of this since they launched their gaming applications free for subscribers in November 2021.
Video Podcasts on Spotify
Spotify is trying to expand its worldwide podcast footprint generally. But it is also attempting to compete with Youtube . com, which already has a massive global presence , and also has a songs platform very similar to Spotify, known as YouTube Music.
To deal with this market, Spotify has made a decision to offer video podcasts in order to its creators. The strategy started in April this year for your US, UK, Australia, Brand new Zealand, and Canada, and now, as of July 12, they extended this to another six countries.
Right now, audio and video are the main formats people are seeking to consume. Statistics show that 60% of the US population admitted to listening to audio content in 2020. However, 80% of millennials think about video content when making the purchase decision.
The phenomenon of video podcasts is extremely interesting. In my case, I personally use both YouTube and Spotify to enjoy this kind of content. And personally, I really like being able to choose in which format I want to consume the content I like.
Don’ capital t stick to a single format
The internet allows us to share information inside a great variety of ways. You can choose whether you want to read the latest news or pay attention to it while you are driving to your work.
Nonetheless, we have to consider that right now there is a proliferation of multimedia content platforms. For example , for streaming series or films you have multiple choices like Disney+, Best Video, HBO Go, and so forth. In the case of music or audio, you also have Deezer, YouTube Music, SoundCloud and the list is escalating.
Offering multiple forms is a way for them to stand above the crowd and carry on engaging their audience along with something that the competition is not providing.
Interactive content will be increasing
While using the new Heardle integration, I was amazed simply by how this single video game can lead you to discover a lot of music on Spotify. For sure this really is going to extend my playlists.
There’s something special here: interactivity. A lot of brands are using interactive experiences to accomplish their Marketing goals. The reason is simple: they mix information with entertainment.
When you create an interactive item you have multiple options: quizzes, calculators, playbooks, demos, and so forth. Anything that will let you interact with your audience. At the same time, you will have a much better understanding of how they click and use your content.
Remember, doing Marketing in the modern world is not only about selling an item or service, it is regarding delivering a whole experience. Users aren’ t satisfied if you stick to a single format or even type of content. They look for variety, so they can have their preferred option.
Look for the behaviors of your target or persona and fulfill their entire journey.
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