Rock Content premieres today our own late night show! Stone Tonight is focused on content marketing trends, fun facts about the industry and amazing content experiences around the internet. Sit tight, click on the play button and enjoy the display!
In this episode:
Let’s get ready to Rock!
Hello everyone plus welcome to the first episode of Rock and roll Tonight , Rock Content’s own late night talk display dedicated to the celebration of memorable content experiences through all around the world.
I’m your own host, Nick Vaka, and tonight we’re going to have a look at a few inspirational pieces of content from around the web, study some fun facts, offer up a hot tip, and obtain a brief history lesson to learn the particular origins of our craft. It’s Rock Tonight, baby!
Take in the outdoors
I don’t know about you, but making the shift through in-office work to completely remote hasn’t made me any less busy nor lifestyle any less stressful – saving of course the lack of any kind of commute.
With that said however , it’s often difficult to get away from everything and return to nature. A minimum of that’s what the folks in Nature Valley thought whenever they commissioned SpokenLayer to create their “Take in the Outdoors” immersive audio experience .
Nature Valley wanted to provide consumers the ability to transport them selves into an immersive nature experience, no matter where they were or the time of day. While featuring the Nature Valley branding, this encounter is SO MUCH MORE than your typical ad for treat bars.
It is an interactive experience using the latest technology in binaural processing to capture the sounds of nature and make you feel as though you have stepped onto a wooded trail.
A voiceover instructions you on your walk, and the sounds of woodpeckers within the distance actually got myself to turn my head to look for these birds.
At 8-10 a few minutes per episode you can escape in the middle of the day guilt totally free. This is content material marketing in its purest form , promoting the experience for the experience’s sake. The Nature Valley brand makes its presence known, but only since the facilitator of this valuable experience.
You should check out this microcast simply by heading over to TakeInTheOutdoors. com, which includes a complete 360° digital tour of the trail along with links to episodes and supporting video content, or by searching “Nature Valley Take in the Outdoors” where ever you get your podcasts.
Truly an incredible effort, well worth your time and energy, ESPECIALLY if you need a little break from the grind.
I know it’s tempting, but don’t simply jump into content creation . Even looking at social media is certainly pure tactics. Look at the context. Understand the audience, their aches, their journey. Look at what your competition is doing and discover the particular white spaces where you can effortlessly succeed. Diagnose, strategize, and (finally), implement .
Legends of Content material Marketing – The Jell-o story
Sure, the things we are doing today are great plus cutting edge, but where achieved it all start? After all, all of us didn’t just invent these types of concepts overnight. That’s exactly why we at Rock Tonight want to take a moment to recognize the folks who came before us by talking about some “Legends of Content Marketing. ”
Gelatin. The gelatinous confection imagined up in the 15th century and previously only appreciated by the elite, actually played a huge part in the great content marketing.
Pearl Bixby Waite trademarked the gelatin dessert, Jell-o , which he great wife, May, formulated and distributed in 1897.
Nevertheless , they could never find a marketplace for the product, as regular folks of the time simply didn’t understand what to do with it. As a result, Waite would end up selling the Jell-o patent to Orator Francis Woodward for $450 in 1899.
Despite as soon as being the dessert of kings, Jell-o had a hard time breaking into the market. That is until 1904 , when Woodward’s Genesee Food Company published a cookbook , and sent an army of salesmen to distribute it doorway to door.
The content they will handed out let their customers know what could be done with the item, and demand rose significantly. By 1906, the company would certainly see sales rise to over $1, 000, 000.
The particular Jell-O cookbook. A historic piece of content material marketing that raised recognition , empowered consumers, plus created an empire. Yet another one of our legends of content marketing.
78% of people watch online videos each week, with 55% of them viewing every single day. Here’s another fun fact: you are watching an internet video, right now!
2022 Marketing and advertising Planning Bundle
Up next, we want to talk about a content experience that we brewed up to empower you, the marketers out there, as we hurtle into the new year.
The particular Rock Marketing Planning Bundle is a complete kit developed by Rock Content that includes a marketing plan template, budget assessment, planner, and 2022 marketing and advertising calendars with holidays. Simply visit us at resources. rockcontent. possuindo to get your copy and be ready for what’s coming in 2022.
Along with all of that, I’m afraid it’s time for us to end the particular show, but we’ll be back, with more incredible content to feature, more useful skills to employ, and more legends of content marketing to admire. Keep coming back for more content like this, but for now, that’s YOUR content ROCKED, for the week. We will catch y’ all once again right here, on Rock Tonight.
Interactive Encounter Highlight
Nature Valley is really a brand of bars, snacks plus granola owned by Common Mills and they really take those “nature” in their name extremely seriously.
That Nature Area experience is breathtaking! It’s really worth giving it a try right this moment!
Take In The outside : Experience the energy of nature
Ready to check out more amazing online experiences in nature? Click on the links below and have a good trip!
Links to content strategy articles
Following the wise words Nick distributed in this episode, here are some items to dive in the content strategy topic:
- Interactive Content Guide: The right way to Bring Life to Your Content material Marketing Strategy
- Must-Read Content Marketing Books to Boost Your Content Strategy
- Content Atomization: Why Is This method So Valuable To Size A Content Strategy?
- Distinctive Assets: How To Include These Unique Elements in Your Content material Strategy?
- How to Optimize Your articles Strategy With a Competitive Analysis
More about the Jell-O story
Well, the Jell-O anecdote makes us think that content marketing is definitely an ancient craft! Read much more detail a Jell-O cookbook published within 1905 ?
In fact , content material marketing is older than that. Early examples of this strategy can be found dating back to the 18 th century! This infographic made by the Content Marketing Institute says everything!
The 2022 Marketing and advertising Planning Bundle
To make stuff easier for you, here’s the link to download the 2022 Marketing Preparing Bundle !
Start planning your own marketing efforts for the the coming year NOW to get ahead of the competitors!