Key Metrics to Measure Content Marketing Performance
chart showing example of content marketing performance measures

Do you know how your content marketing and advertising is performing? Better yet, are you able to prove it? What about your content marketing ROI? Why are you creating content in the first place? For the content marketing efforts to be successful, you must have clear goals and effective strategies. Once your plan is in place, you should

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How’d You Make That Flicking Awesome B2B Content meant for ServiceNow?

What does it take to maintain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data technology, segmentation, and a deep focus on audience needs and behaviour. Here’s what to learn from the particular company’s success. Continue reading

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What exactly is B2C Marketing and Why is It Important?

B2C is a advertising plan for advertising products or services to some direct consumer base. From 2015 to 2020, a global B2C e-commerce market  experienced strong growth  that isn’ t expected to subside sooner. B2C differs from marketing to businesses, known as B2B marketing, in some very important methods. Marketers and… Continue Reading

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15 Effective Ways to Reduce Cost Per Acquisition
reduce CPA

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or answer your call to action (CTA). Place in simpler terms, ask yourself: simply how much of your marketing budget needs to be spent to get a paying customer? To find

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B2B Vs . B2C Content Marketing and advertising: The Differences to Consider

You may be familiar with the two types of businesses, B2B and B2C content marketing strategies may not be familiar.

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The very best Marketing Events Happening in 2022
marketing events

Advertising is changing faster than ever. So after 2 years associated with zoom meetings, many advertising leaders are looking into the greatest marketing events in 2022 as one of the best ways to stay on the top of marketing industry. You will not only study from marketing’ s top thinkers and speakers, but you may also meet

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How Employee Advocacy Can Develop a Larger Audience for Your Occasions
employee advocacy and event marketing

The Covid health crisis has totally changed the way people function, making remote scenarios standard, limiting travel options, and eliminating many traditional business gatherings and events. Yet around the world, people are slowly beginning to make their way back to the office and regaining some sense of normality. This is also the likely path

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11 B2B Content Ideas to Gas your Marketing (with Examples)

You’ ve probably read several articles about content marketing and advertising by now, but with 88 percent of B2B marketers using the process every day and an additional 76 percent planning to later on, you’ d better begin taking In its 2022 state-of-the-industry review, the Content Marketing Institute calls content marketing ‘a sleeping giant’. As the giant stirs, […]#@@#@!!

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Over and above Marketing: In 2022, Social Media Results Will Be Passed On to Other Departments

In this third article from Rock Content’s series together with Hootsuite, we spoke with Konstantin Prodanovic, Hootsuite’s Older Copywriter

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Trends & Best Practices for Landing Page Design in 2022

In a saturated online world, providing a unique user experience and a creative design look and feel are absolutely essential for the success of your landing pages. But what are the necessary elements to achieve…

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