Content material Collaboration: Building a Formidable Articles Team

Content material Collaboration: Building a Formidable Content material Team There’s almost never the one-size-fits all approach to constructing or managing a content marketing team. It’s part artwork, part science. So , just like there’s no “right way” to draw a picture, there is no “right way” to develop a content team. But there are some basic principles to follow […]#@@#@!!

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How to Define and Measure the ROI of Content Marketing
content marketing ROI
As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Content marketing is growing too, and fast. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them

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Your Content Analytics Are Meaningless Until you Have This [Rose-Colored Glasses]

When it comes to content analytics, you may be investing too much time checking the numbers rather than enough time getting everyone in order to agree on the goal. Follow this three-step measurement process to make sure your content in proceeding in the right direction. Continue reading

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Your Guide to Google Analytics 4. 0

Check out our in-depth Google Analytics 4. 0 guide to learn what’s different, how to use it and what you should know before activating it.

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thirteen Engagement Metrics That Matter and How to Measure Them

Learn how user engagement impacts content marketing by measuring key engagement metrics on your website. Convert your analytics into insights starting now.

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The very best 9 Content Analysis Tools to Boost ROI

Learn how the right content analysis device can help you measure and improve return on investment for your SEO marketing — and check out our listing of top tools.

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Come back on Ad Spend (ROAS) — What It Is And How to Increase

Return On Advertisement Spend (ROAS) is one of the much less popular but very useful important performance indicators (KPIs). Continue reading to find some useful advice on what you can do to improve your ROAS.

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