Methods to Develop Your Own Content Advertising Roadmap
content marketing road map

Think of content marketing as a journey. Like any journey, you need to know the destination. When you have the content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. As Forbes’ Brian Sutter puts it, “It’s really hard going to a target when you don’t

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Organic Search vs . Paid Search: That is Better?

Organic search vs . paid search — it’s an ongoing debate inside digital marketing community. Which is better? Which earns better results? And which should makes pursue as part of their approach? The short answer is that it depends. There are a lot of factors to consider, similar to how soon you need success, what

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Put These Call-to-Action Tips on Your own Favorites List

Calls to motion can provide a gateway to deeper content exploration plus increased conversions. Follow these expert tips to create CTAs that compel your viewers to respond. Continue reading

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The 80/20 Rule of Advertising How to Take Advantage of It
80/20 rule of marketing

More than a hundred years ago, Italian economist Vilfredo Pareto observed that about 80% of the land in Italy hailed from approximately 20% of the country’s total population. He continued to infer that the majority of wealth in a free-market economy is targeted in the hands of a fairly small group of people —

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What is Retargeting and How to Use it to push Your Growth

What is retargeting and why do you need this? Well, because it’s easier than ever to lose a sale on the web. Think of it like this: a person successfully drive a potential client to your site with excellent content or social media wedding. But then their phone bands. Or they have to take a quick meeting. Their

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#ContentWritingChat Recap: How to Optimize Your Content & Website to Rank in Google

You worked hard to not only build your website, but also to fill up it with amazing, high-quality content for your target audience to savor? Don’t you want them to have the ability to find it organically through a Google search? Of course! However , securing among those coveted spots on the very first page of Google is […]

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What exactly is Lead Conversion and How to Develop a Successful Strategy?

Successful direct conversion transforms lackluster web traffic into mega success using proven strategies. Read the essential tricks for implementing content material marketing and metrics for growth.

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Account-Based Marketing: Is it Worth the Hassle?

How will you effectively target your perfect consumer? In short, who are the best money-making clients for your business, and how are you marketing for them? Most importantly, how can you improve your customer retention rates and contract value? There are tons of techniques you could try, but only can check all of these boxes

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Why You Should Stop Selling In Your Content Marketing
stop selling in your content marketing

We often get asked by our customers to create content material that is more promotional, or even that has a direct product tie-in. Which is exactly the kind of content material no one wants. Over the course of our career, I’ ve heard more than a few executives huff: “ we are in the business of offering stuff ya’ know. ”

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eleven Content Marketing Trends to Keep An Eye On in 2022

Subject material marketing is a wildly competitory arena, that’s why makes need to implement strategies that will enable them to stand out from the gang. Brands need to do whatever it takes to remain relevant and get in front of the ideal audience. However , when you consider that the content marketing industry is usually forever evolving, this […]

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