Best 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2021

2021 Content Marketing World 25 Content Marketing Influencers Collage Image

2021 Content Marketing World 25 Content Marketing Influencers Collage Image

The in-personal and virtual Content material Marketing World 2021 is finally upon us. As the largest content marketing conference in the world, CMWorld brings together a leading array of talented professionals who are filled to the brim with curiosity to get future trends, marketing understanding, and aspirations for new levels of success in the post-pandemic planet.

For the past thirteen years leading marketers from all over the world have joined to gather in Cleveland, Ohio for just one of the world’s most authoritative content marketing events, and this year’s Content Marketing Globe returns for in-person network and learning, after occurring entirely in the virtual realm in 2020.

Readers of our blog know we have a long history with all the conference starting at the beginning, with 11 years of speaking and attending along with eight yrs during which we partnered with all the Content Marketing Institute to develop speaker and influencer articles marketing campaigns.

A TopRank Marketing tradition that has been imitated in recent years yet never truly duplicated is usually our annual list of articles marketing experts ranked based on their social influence, a helpful compilation derived from the hundreds of excellent #CMWorld 2021 speakers.

List Methodology: For this list we make use of the Traackr influencer marketing platform to filter the content marketing material experts who are speaking in the current year’s Content Marketing and advertising World conference — utilizing a large number of criteria including the relevance of the individuals to the topic, the degree to which their systems engage, the size of their systems, and other factors. Online data is pulled in from weblogs, Twitter, Facebook, YouTube, Instagram, LinkedIn and other social systems.

The focus subject in question is most definitely “content marketing, ” plus everyone included on this list is:

  • A speaker at #CMWorld 2021
  • Rated in the top-25 for “content marketing” according to our meaning, resonance, reach and market metrics

CMWorld 2019 Influencer network

Many thanks go to all the people who are actively sharing knowledge about content marketing in 2021 by appealing and helping others with helpful opinions, insights and expertise on the social web. This list is only a newbie point to help expand your personal content marketing universe.

In this year’s listing there are a few familiar faces along with a welcome number of new enhancements. We plan to learn brand new lessons from each of these twenty five content marketing influencers, and hope you’ll do the exact same throughout the rest of the year plus into 2022 and past.

25 Content Marketing Influencers Speaking on CMWorld 2021


Ann Handley @MarketingProfs

Chief Content Officer, MarketingProfs

Introducing: The Art of Storytelling: Telling True Stories Nicely

Jay Baer

Jay Baer @jaybaer

Creator, Convince & Convert

Presenting: How to Lower the Three Drawbridges of Content Success

John Jantsch

John Jantsch @ducttape

Founder, Duct Mp3 Marketing

Offering: Rethinking the client Journey


Michael Brenner @BrennerMichael

Content material Marketing Agency CEO & CMO Influencer, Marketing Insider Group

Showing: 10 Steps To Improve Your Content Marketing Program for RETURN ON INVESTMENT

Presenting: How to Define and Build Your Content Marketing Strategy


Andy Crestodina @crestodina

Co-Founder & CMO, Orbit Media Studios

Presenting: From Keyphrases to Content material: The SEO Workshop pertaining to Hands-on Marketers

Bernie Borges

Bernie Borges @bernieborges

Vice President Worldwide Content Marketing, iQor

Presenting: How you can Produce Epic Content by Conducting Epic Interviews

Carla Johnson

Carla Johnson @CarlaJohnson

Marketing & Innovation Strategist, Keynote Speaker & Best Selling Author

Presenting: Courageous Creativity: How Content material Marketers Get to “YES! ” with Bold Ideas

Andrew Davis

Andrew Davis @DrewDavisHere

Keynote Loudspeaker & Best-Selling Author, Monumental Shift

Showcasing: Embrace The Constraints: Why Adding Constraints Sets off Creativity, Inspires Action & Creates Better Content

Ardath Albee

Ardath Albee @ardath421

B2B Marketing Strategist & CEO, Marketing Interactions

Presenting: Building B2B Buyer-Driven Digital Experiences

Amy Balliett

Amy Balliett @AmyBalliett

Founder & TOP DOG, Killer Visual Strategies

Presenting: Building B2B Buyer-Driven Electronic Experiences


Melanie Deziel @mdeziel

Chief Content Officer, StoryFuel

Presenting: Prove It: Making use of Content as Evidence of Your Most Important Claims

Doug Kessler

Doug Kessler @dougkessler

Creative Director & Co-Founder, Velocity Partners

Presenting: Ask A Dev: Precisely why Your Content Team Needs Designers!

Pam Didner

Pam Didner @PamDidner

Writer, Founder & VP associated with Marketing, Effective Sales Enablement

Presenting: Create A Scalable Worldwide Content Marketing Strategy in seven Steps

Showcasing: Let’s Obtain Glocal… Balance Global and Local for Content Advertising

Kathy Klotz-Guest

Kathy Klotz-Guest @kathyklotzguest

Creator, Keeping It Human

Presenting: Yes And… And the Tradition of Now: Why the continuing future of Marketing is Improv

Erika Heald

Erika Heald @SFerika

Marketing Consultant, Erika Heald Consulting

Presenting: How to Conduct a Social networking Audit That Helps Your Community Thrive

Meryl Evans

Meryl Evans @merylkevans

Digital Marketing Professional, meryl. net, Equal Entry, ProResource and Diamond

Presenting: Accessibility Is Everyone’s Job — Marketing Included

Michele Linn

Michele Linn @michelelinn

Co-founder and head of strategy, Mantis Study

Presenting: From Flat in order to Fascinating: 8 Essential Components to Help Your Original Research Stand Out

A Lee Judge

A. Lee Judge @ALeeJudge

Co-Founder & CMO, Content Monsta

Presenting: The Content Remix: Turning Familiar Into Original

Presenting: The Future of Function: The Importance of Mentorship Programs


Shafqat Islam @shafqatislam

CEO, Pleasant

Presenting: Embracing the Silver precious metal Linings: Applying What We now have Learned to Build Better Connections (& Become Better Marketers)

Zontee Hou

Zontee Hou @ZonteeHou

President & Chief Strategist, Media Volery

Delivering: Content Optimization & Distribution Workshop

Presenting: Data & Storytelling: Using Social Insights in order to Shape Your Content

Michael Barber

Michael Barber @michaeljbarber

Brand Consultant and Marketing Strategist,

Presenting: E-mail marketing for 2021 and Further than

Presenting: Open Rate Is usually Dead: What Marketers Need to find out About iOS15

Jessica Best

Jessica Best @bestofjess

Vice President, Data-Driven Marketing, Barkley

Presenting: E-mail marketing Workshop: What Works and What Turn up useful info

Joe Lazauskas

Joe Lazauskas @JoeLazauskas

Head of Marketing, Contently

Presenting: What Buyers Want through Content Marketing — And Where Marketers Are Dropping Short

Joe Pulizzi

May well Pulizzi @JoePulizzi

Founder, The Tilt

Presenting: 10 Content Strategies in 20 Minutes: What Business Content Creators Can Study from Content Entrepreneurs

Tequia Burt

Tequia Burt @TequiaBurt

Global Blog Editor, LinkedIn Marketing Solutions

Presenting: How LinkedIn is Using its Blogs as a Vehicle with regard to Building Diversity Against the Backdrop of Growth

Even the most comprehensive statistical analysis, no matter how heavy and well-researched, can only get you so far in finding the individuals who you’ll consider the the majority of helpful and influential in your own daily professional marketing life, which is why we’d love it in case you’d please share the name of other content marketers that influence you the most in the comments section below.

To further your own content material marketing expertise, here’s a bonus list of some of our best latest posts about content advertising:

If you’d like to learn more about just how being the best answer can assist B2B marketers dominate in search, you’re in luck, because our CEO and co-founder Lee Odden will be introducing at Content Marketing World on the topic. Here are the important points:


Thursday, September 30 – 2: 45pm – 3: 15pm Far eastern

Workshop with Shelter Odden

How B2B Content Marketing experts Can Dominate in Search: Function as the Best Answer

We hope to see you either in-person or virtually at the Content Marketing World 2021 conference, and be sure to adhere to us on Twitter from @toprank for real-time updates during the conference using the #CMWorld hashtag.

The particular post Best 25 B2B Content Advertising Influencers and Experts To follow along with #CMWorld 2021 appeared first on B2B Marketing Weblog – TopRank® .

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