10 Tips for Freelance Writers looking to make money writing articles in 2022

Since the start of the pandemic, you might have been hearing a lot more about freelance work. In 2021, LinkedIn reported that a freelancer content creator was one of the top five jobs. More individuals are choosing to step away from full-time office jobs. Other medication is working in a hybrid… Continue Reading

The post 10 Tips for Freelance Writers looking to make money writing articles in 2022 appeared first on Constant Content (A Division of Moresby Media Inc. ) .

More Details
Perfecting Your Digital Call-To-Action (With Examples! )
digital call to action

Your content and online presence isn’t worth much without a strong digital call-to-action. Let’s face it, a digital call-to-action is necessary if you want your market to take the next step. Imagine any customer reaches your home page while browsing solutions to their problems and has nothing to click on urging them additional down the

The post Perfecting Your Digital Call-To-Action (With Examples! ) appeared first on Marketing Insider Group .

More Details
The 80/20 Rule of Advertising How to Take Advantage of It
80/20 rule of marketing

More than a hundred years ago, Italian economist Vilfredo Pareto observed that about 80% of the land in Italy hailed from approximately 20% of the country’s total population. He continued to infer that the majority of wealth in a free-market economy is targeted in the hands of a fairly small group of people —

The post The 80/20 Guideline of Marketing and How to Make the most of It made an appearance first on Marketing Insider Group .

More Details
almost eight Time-Saving Content Marketing Tools to Ramp Up Your Team’s Productivity

Content marketing is definitely an effort-intensive area of business. Creating quality content, distributing plus promoting it to reach the best audience, and ensuring it delivers on your business targets is no mean feat. Through digging up ideas to calculating the performance of your content, there is a lot that content material teams and marketers have to strive… Learning much more

The post 6 Time-Saving Content Marketing Equipment to Ramp Up Your Team’s Productivity made an appearance first on Jeffbullas' s Blog .

More Details
Just how proposal teams can drive sales productivity and improve outcomes (with a free email template)

“I don’t get no respect. ” – Rodney Dangerfield At RFPIO, we often say that proposal managers are the unsung heroes […]

The post How proposal teams may drive sales productivity plus improve outcomes (with a free email template) appeared first on RFPIO .

More Details
Practical Tips on Writing 2x More Content in Less Time

Do you know that it takes over four hours to write an average blog post?

The particular post Useful Tips on Writing 2x More Content in Less Time appeared first on Scoop. it Weblog .

More Details
Company Revenue vs Profit: The Explained

Each revenue and profit are usually strong indicators of the financial wellbeing and viability of a company. At the same time, they have specific differences that can show you in which you are performance-wise and alert you to definitely what you need to change.

The post Business Revenue vs Profit: The Difference Explained appeared first on Rock Content .

More Details
The business enterprise Case for Awesome B2B Content

The business case for awesome B2B content spaceman image

The business case for awesome B2B content spaceman image

Have you seen Everything Everywhere All at Once? It’s the must-watch for everyone, but especially B2B marketers.

The movie tells a simple story about recovery generational trauma. But it really does so using multiverse travel, kung fu fighting, a truckload of googly eyes, and much more.

Simply put, it’s awesome. You have to admire the bravery of both the filmmakers and the financiers, who read this particular script and went, “Yup, that seems reasonable. ”

Marketers could use a healthy dosage of that kind of courage. Amazing content doesn’t overwhelm the storyplot you’re telling the viewers — in fact , it makes your own message more likely to stick.

The Business Case for Awesome B2B Content

Here are a few great types of awesome B2B content smartly amplified to get amazing results. If you’re having trouble convincing the higher-ups that creative content makes good business feeling, let these help you make the case.

Smartsheet’s Efforts Bear Fruit

Productivity solution Smartsheet partnered along with TopRank Marketing to raise understanding of their platform’s Microsoft Teams integration. We settled on a campaign that would allow for amazing influencer content, stunning pictures, and a hook to get the target audience involved in creating their own articles.

The #FruitfulWork campaign started by categorizing work styles as five different types of fruit :

Image presenting five different types of fruit and personality traits associated with each

Then we questioned productivity and collaboration professionals to share their workstyle and exactly how they collaborate best with other types. The result: fun, lively video and static content material that people love to share.

Because of the awesomeness of this content, and the strategic influencer amplification we all built in, this campaign saw:

    • Over 10, 000 pageviews upon campaign content
    • Benchmark-beating engagement on LinkedIn and Tweets
    • A 30% increase in Ms Teams integration activation

MailChimp Mangles Its Own Name

What do you do when a podcast host mispronounces your organization name in a paid advertisement? If you’re MailChimp, you slim into it with a creative advertising campaign that revolves around terms that kind of sound like your own brand name.

The “ Did a person mean MailChimp ” campaign pushed the boundaries of amazing, encompassing surreal short films, a bold new trend, a snack food, a musical app, and more:

All of it was designed to get people talking about, and searching for, these strange phrase combinations (WhaleSynth? KaleLimp? ). Thanks to some savvy SEARCH ENGINE OPTIMIZATION, each phrase would quick Google to say, “Did you mean MailChimp? ”

This particular campaign earned free press in everything from Rolling Stone magazine to Buzzfeed, ultimately garnering:

  • Twice the industry average for time per engagement
  • 67 million organic searches
  • $3. 25 mil worth of earned media coverage

Mondi Produces a Human Touch

How can you sell the virtue of physical media in a electronic world? When their brand new graphic design paper, Pergraphica, struggled to find a market, Mondi faced that dilemma go on.

The “Catching Feels” advertising campaign highlights how the experience of keeping a tangible object can affect our emotions — basically, how feeling leads to feelings.

The campaign included joining up with Adobe Stock to create a beautiful book of digital art made physical. The particular book featured six various artists, presenting not just their artwork but also the stories underlying each piece’s development.

By combining wordplay, a beautiful physical object, and persuasive stories, Mondi was able to realize a 35% increase in sales.

Demandbase Sees Heroic Engagement

Cloud-based marketing solution Demandbase wanted to make a big impact with their brand relaunch. That they had partnered with three other martech solutions to create the best Smarter GTM™ platform. At this point, all they needed was obviously a hero or two to grab the public’s attention.

TopRank Marketing worked with the brand name to create an interactive, cartoon comic book based on the brand’s new mascot, DeeBee. With each other, we recruited some of the leaders of the industry to lend their advice — and be transformed into superheroes.

Demandbase comic preview

We backed the launch with blog and social first content material from our influencers, as well as social images and pre-written text messages to make sharing easy.

Once the task was launched, the larger marketing influencer community took notice. We saw organic re-sharing through 19 influencers who were not really included in the asset, with a potential audience of over eight million.

This heroic tale of smarter marketing ultimately earned:

  • Over thirteen, 000 views of the asset
  • 8. 4 million within potential reach
  • Pageviews on 800% of our benchmark

Awesome B2B Content Will get Results

There are many strategic plus tactical elements that make for a successful piece of B2B articles, of course. There’s influencer co-creation, paid and organic hyperbole, supporting content, and further than. But all of that promotional effort works a whole lot better meant for content that is undeniably amazing.

It’s one thing to make attention — anyone can shout, “Hey! Look over right here! ” It’s quite an additional to reward that attention in a way that sparks engagement and inspires re-sharing. That’s exactly where awesome content comes in. Within the all-out battle royale for audience attention, to the amazing go the spoils.

Wish to up your awesomeness quotient? Let’s talk .

And seriously, go watch Everything Everywhere All At Once. Keep in mind that.

The post The Business Case for Awesome B2B Content appeared first on B2B Marketing Blog : TopRank® .

More Details
Email Marketing Trends To Watch Out For In 2022

Wondering which email marketing tendencies are in vogue in 2022? Let’s find out!

The post Email Marketing Trends To Watch Out For In 2022 made an appearance first on Scoop. it Blog .

More Details
Making use of Automation to Drive Presales Efficiency

When a prospect has a question that requires technical understanding, it almost always falls to some presales engineer to answer. […]

The post Using Automation to push Presales Productivity appeared first on RFPIO .

More Details