Telegram has recently launched Telegram Superior, a new subscription service that provides an exclusive experience for the users. The paid service will give you additional features and first-hand brand new feature releases, and it costs anywhere between $5 – $6 per month.
Based on their statement , the particular goal is to “offer all of the resources-heavy features users possess asked for over the years while conserving free access. ” To put it differently, Telegram has found a way to deliver a more unique and amplified version of the app, without compromising the totally free version, so appreciated (and downloaded) all over the globe.
In amounts, Telegram finished April 2022 with over 500 million monthly energetic users and was one of the 10 the majority of downloaded apps in the world. To provide you with a quick perspective of its growth, the app increased the user base by 25% in only two years (remember that individuals are talking about millions of people). Nowadays, the app has achieved 700 million.
And what I love the most about Telegram’s growth and Telegram Superior is the story behind it. Telegram has never paid to promote its apps. Their entire growth came from the old (but gold) method of personal suggestions. People invited their buddies to join the app plus, one by one, they decided to be a part of it. Does it provide you with a sense of community?
For me, it can. Telegram was capable of creating its own brand community, by only delivering a good plus helpful service.
Going additional, one of the reasons why Telegram has launched the Premium version, was because many users have portrayed their desire to support their team – they wanted to support Telegram’s continued development and had been willing to pay for more functions. Again, I can’t explain this movement with other phrases than a strong sense associated with brand community.
What can the Telegram Premium mean for your Marketing strategy?
This is almost all great. But how can you – as a marketer – get any benefits from Telegram Premium? Well, the first thing (and as being a piece of strong advice) would be to learn from them. Telegram displays us the power and importance of having a strong brand local community, and how you can grow your brand name with their help.
A brand community gives you a chance to promote an environment that supports solid loyalty and allows individuals to connect emotionally to your brand. Learning how to create an engaged and faithful brand community is the first lesson Telegram leaves with you.
The second thing is about the new features available. If you use Telegram as part of your strategy, the Premium version includes new tools to organize your talk list.
Also, public figures and organizations can confirm their group, channels, or bot, which can give your brand more authority. And talking about bots, Bot designers can now include a photo or video in the “What may this bot do? ” section of their bots to show off their features.
Unfortunately, not everything is rainbows and butterflies for online marketers who use Telegram included in their paid strategy. In some countries, the app shows Sponsored Messages on large, public channels.
If this is the case, it is important to highlight that this option will no longer appear intended for Premium subscribers, only for the free ones.
There are other features available on Telegram Premium that you could explore and try with your Marketing strategy and, who knows, to also use them to start a conversation with your brand community.
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