ten Tips for Curating Unique Content People Haven’t Seen Just before

10 Tips for Curating Unique Content People Haven't Seen Before

Content curation strategies are a valuable part of your extensive marketing plan. Curating content material isn’t just simply sharing 3rd party content. It’s an active method of providing value to your viewers while saving time in the procedure. Need a little inspiration? Here, we share our top ten content curation tips for developing unique content that will grab your audience’s attention. But first, let’s delve into why you should curate content as part of your marketing strategy.

Why You Should Curate Content

Here are some benefits of using curated content for your business:

  • Speeds up your content creation procedure
  • Fills in gaps in your content library so you can post consistently
  • Helps to establish brand name awareness and grow your audience
  • Helps to boost your credibility in your industry
  • Shares useful data/information with your audience
  • Helps to build your network associated with industry connections
  • Can be easily used for social or email content 
  • Expands the diversity of your content

How to Curate Content the appropriate Way 

Curate articles the right way by knowing how to curate unique content. People want to read actionable articles that serves their discomfort points. To curate articles that does this, all while providing a unique spin, read our top guidelines.  

1 . Include Extra Value

Incorporating your own take on curated articles, and providing extra value, is one of the most effective ways to use third party content. For example , if you’re revealing some actionable tips, provide an easier way to implement them. Don’t just offer an opinion on curated content – you need to make sure you communicate precisely why you’ve shared it and exactly how it can benefit your audience.  

For example , if you are reposting content to social media that provides tips, add to this content by providing your own suggestion. Or add some commentary close to how using one of these guidelines helped your business.

2 . Include Your Audience

Participating with your audience is important, even if it comes to content curation. Occurs curated content to create a conversation with your readers. Ask them questions, share content on your social media in order to spark interaction and ask all of them for their thoughts. Their suggestions will help you to discover if the articles you’re sharing is relevant to them and meets the objectives of your social internet marketing plan .

For example , you can ask for your audience’s viewpoint on a piece of content you’ve shared using a simple vote. You could also ask your audience to submit questions in an “ask anything” style session where you respond via your own social stories. This is a good way of connecting on a much deeper level with your audience.

3 or more. Address Your Audience’s Pain Points

Understanding your own audience’ s pain points will help you to know what type of content material they need. You can then find useful content which provides a solution to 1 of their requirements. Just make sure that you know how exactly this content will help them as you can provide additional resources to make it even more useful to your audience.  

For instance , if you know that your audience is usually stressed in the months previous Christmas because they will be working on important seasonal marketing promotions, find content that will tackle that pain point specifically, i. e. providing tips about how to remain calm during Xmas marketing mayhem.

4. Give a Content Upgrade 

A content upgrade is a totally free piece of content that a user downloads in exchange for an current email address. This is a great way to start building your email list and providing extra value for your audience.  

A content upgrade can be a PDF guideline, email course, video or audio workshop, checklist, workbook or something else. Your content upgrade should be associated with your curated content in some way. For instance, when you have a blog post with curated content on job selection interviews, your content upgrade could be a guidebook on how to prepare for a job interview.  

Here is an example of Place Digital’s downloadable SEO content brief template:

5. Consider Curating ‘Underground’ Content 

While many companies curate content from popular or viral content, it is also a good idea to curate ‘underground’ content. This is precious content that comes from less well-known sources. It’s essential that you ensure any facts you utilize are correct. However , you may use a wide range of content for curation purposes.

Try to go beyond popular sites that your audience knows. Dig deeper to find top quality content – it’s also an effective way of networking in your industry. For example , you might find fascinating content when browsing on Instagram or LinkedIn that you simply think would be relevant plus useful for your audience. Remember, sharing from less reputed sources means that content can be less likely to have been seen before – and the more fresh the content, the better.

6. Use Curated Content to Back Up Essential Information 

You can easily use curated content to back up information within your blog posts and social media marketing content. Many SaaS weblogs do this well when backlinking out to relevant data. You are able to link to relevant reports, study findings or other data to support your thoughts on a subject.  

Whitepapers, research results and infographics produced by a 3rd party will help to add gravitas plus authority to your content in case selected appropriately. Make sure you validate the robustness of any supporting content you use, even though.

7. Use Visuals 

Curated images and videos make a great addition to your content. There are many methods for you to use visuals, including curating images and video content from social networking to use as illustrations for a blog post, using additional people’s Pinterest images to complement your content and incorporating the third-party infographic into your interpersonal, blog or email content. Just remember to correctly add an attribution to the originator.  

Visuals can help to tell your story more completely, specifically for people who are visual learners rather than learning through words just. It can also help create more interest on your page, offering a better user experience plus encouraging people to stick around plus browse for longer.

7. Use Personal Stories 

Personal stories add a human approach to your content, encouraging wedding on a deeper level. You may use stories told by other people, providing your audience with your personal take on the subject or you can mention how you have comparable stories to share. Either way, private stories can generate an even more meaningful conversation with your target audience, as well as offer valuable insight into a topic.  

When exploring personal stories you could use to produce a point, consider how precious they are. Is the story regarding personal growth or how someone overcome obstacles to reach success? And is the story something that would certainly resonate and add value for your audience?

9. Share Fan Content

One of the most effortless ways to curate content the right way is to use content created by fans of your business. User-generated content is any type of content material posted by users of online platforms, such as Instagram or Twitter. The great thing about user-generated content is that you can easily reshare it with your audience, assisting to build your credibility.  

To find content relating to your brand, search relevant hashtags on social media. For example , if you’re the beauty brand, you may find out the content of people sharing tutorials using your products, which you can then share with your wider market.   Not only does this particular promote your brand offerings, but it also shows that you already have a residential area of engaged fans who also approve of what it is you need to do. People are also more likely to posting content about your items onto social media if they realize you actively engage with user-generated content, too.

ten. Curate Your Own Content 

Curating your own content successfully boosts the lifetime value of an item of branded content, meaning you can get more from every piece of content you produce. Whenever curating your own content, select an evergreen topic – a topic that won’t lose its value – or a topic relevant to your audience at that moment in time.

You can then evaluate how to curate it to increase its value. For example , you can add extra valuable information to the content – like deepening the information or looking at it from a different viewpoint. Alternatively, you could update the information with a content upgrade. For instance , asking people to download an in-depth guide that goes deeply into the topic. You may also find it helpful to use an existing piece of content as the time frame for content on an additional channel. For example , if you create an in-depth blog about keyword research, that exact same content could be utilised within 3 or 4 bitesize social media blogposts.

Use These Content Curation Tips to Influence Your Content Curation Strategy

When planning your articles curation strategies, use our own top content curation suggestions. These tips are easy to implement, helping you to save period and outperform your competitors with high-quality content material. Just remember to add an appropriate url to any third-party content you utilize and continually analyse your metrics to see which type associated with curated content works well.


The write-up 10 Suggestions for Curating Unique Content Individuals Haven’ t Seen Just before appeared initial on Details. it Blog .

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