Digital marketing is a broad and ever-growing industry.
These days, even the smallest tasks are done through the internet.
Screens of all sizes have become a key part of our day-to-day lives.
Businesses are adapting to this, and digital marketing jobs are everywhere. Different skills are actually prioritised, including content writing and content curation.
As a result, digital marketers are in demand. It is one of the best industries to go after if you’re looking for a graduate job !
In this blogpost, we describe the key benefits of working in digital marketing!
What are the profession options in digital marketing and advertising?
Digital marketing is one of the fastest-growing industries in the world.
It is all about building brand awareness and customer engagement through the digital world. There are many different methods for doing this, and, therefore , a variety of roles that make up the industry.
A few of these include:
- Content curation
- Web Expert
- Graphic Designer
- Social Media Manager
- PPC Specialist
- Email Marketing expert
It is a particularly fruitful industry for graduates to explore, as there is a good amount of graduate digital marketing jobs out there. It is also a great way to grab a range of transferable skills, and is therefore a perfect place to begin a career.
But among every one of the design and data-related roles, one fact remains the same: content is king . The creation and curation of content is at the heart of how clients will eventually engage with a company.
Why work in content material curation?
Small or even large, all companies ought to care about content curation. It is a great way for a company to determine itself as a thought leader in an industry, and to demonstrate to its audience that its insight is unmatched.
Similar things may be accomplished with content creation, but this tends to be a far more taxing process. Creating original content is of course important, but it can cost considerable amounts of money and time. Content curation is a different route around this, and a clever way to complement social media and blog posting. There are many explanations why it’s a great way career option for graduates:
- Demonstrates consistency
The nature of the role demands an ability to stay ahead of the curve with industry trends and information. If an employer sees ‘Content Curation’ in or throughout your graduate CV, they’ll understand that you’ve got your finger on the pulse, and that you’re prepared to deliver results at a consistent rate.
- Space for autonomy and responsibility
The significance of independence in a job role cannot be underestimated. When you’re early in your career, it is crucial to be well-managed but also given room to learn and grow on your own. The great thing about content curation is that it to some degree relies on you developing ones own process and your own layout.
This is especially true from smaller companies and startups. Perhaps unsurprisingly, there is also a link between startups/SMEs and graduates: research often suggests that the majority of graduates would prefer to work in these smaller companies. Although not without fault, they tend to lend themselves to more independent working and quicker progression. A content curation role at a startup would be paramount to the operations of the company, as you’d find yourself helping to formulate the brand of a company in its infancy.
- Develops shrewd + critical thinking
Content curation can be a great way to nurture your critical thinking skills. To work with a huge array of content, having to dig through it and select the appropriate material, requires a quite specific type of brainpower. It helps you get in to the mind of the consumer, and really learn how to market with techniques that adds value to an audience’s online experience. This is an invaluable skill, whether you’re working for a big global brand or working at a startup .
- Keeps you inquisitive
It is always a great benefit to have a job that keeps you constantly learning as you work, especially when you’re early into your career! Helping your company become a Thought Leader in their industry means that you, as a content curator, have to be constantly thinking of new methods to think about your industry, and new ways to engage with third-party content!
Why work in digital marketing?
As a graduate or somebody who is early into their career, digital marketing is a real great option.
It is not only a fast-paced environment, but also a place where you can meet dynamic and innovative individuals. The nature of the role demands a willingness and ability to push companies forward, and therefore demands a particularly forward-thinking type of person to fulfil the role.
These are great environments to find yourself in in early stages in your career. It is an industry that encourages you to find your confidence and own professional voice quite quickly, due to the constant creative demands. By extension, it is a role where young individuals are usually preferred in the hiring process . Fresh graduates offer brand new and interesting perspectives at old problems, and can in many instances be the spark of determination that helps a business advance its marketing in exciting ways.
So , as a result, you will discover entry level marketing strategies jobs everywhere you look, and ample opportunities to find a way into the industry. It’s not regularly easy, because with the considerable demand comes a large method of getting eager twenty-somethings all searching for their perfect digital affiliate marketing role.
It is also an industry which can be paving the way for the future. It prioritises the content-related aspects that are at the centre of any company’s business plan , like content curation.
Here are some of the top reasons that young jobseekers need to pursue a career in electronic marketing:
- Visit learn about industries and providers in depth via content curation
Digital promotional careers give you the chance to continue being constantly informed while at operate. Much of digital marketing calls for research and content curation, which foregrounds learning for a necessary part of your daily regular.
When starting your own professional life, being recommended to constantly browse the internet with respect to interesting stories and information will be an invaluable use of your time. It quite quickly helps you get a grasp on a range of businesses, industries, and the general trends of the working world. It is formative life knowledge funnelled through a creative and useful job – the best of both worlds!
- Varied role
It is a role with a huge range of tasks to complete and skills to obtain! If you find yourself a general digital marketing role, your days could be filled with anything from content curation and blog editing to graphic design and data analysis.
When you’re young and building the experience, digital marketing employment offer you the chance to bolster the CV with a range of characteristics that will impress future organisations. So , even if this isn’t your dream role, or precisely where you come across your career ending up, it is one of the recommended careers to pivot through.
- Takes on a significant role in most business operations
Throughout digital marketing, you’ll wind up being safe in the guarantee that the task you’re doing is absolutely important to the functioning of the company as a whole. Of course, all great companies succeed through the merged individual efforts of its workforce.
But digital promotion is markedly all-encompassing. For example , if you’re working on a company’s social media, you are fronting the facial skin and image of the whole operation. You are at the forefront of the company’s brand – these types of responsibility is exciting, and is something to relish as the graduate employee!
- Good salaries
Although money probably mustn’t be top of the priority list to your first job, it is naturally a massive incentive! Luckily, digital marketing salaries are generally higher than the national average. In the event that you register with a recruitment agency , you could see average starting salaries as high as £26, 000! As we’ve mentioned, the demand for digital marketers keeps rising, and will rise faster than the supply, meaning that salaries will probably stay high as an individual move through your career!
- Tangible results
While these responsibilities aren’t as target-driven for the reason that sales or finance characters, marketing jobs do benefit from the capacity to work towards results which might be directly affecting the company. No matter whether it’s email open-rates, targeted traffic, or particularly large interpersonal networking impressions, there is a number-based motivation to digital marketing that renders the work far more fulfilling. Likewise, when your role provides the opportunity to create and curate content for a businesses’ clients, you can enjoy the satisfaction in knowing that you are adding true value to your readers’ online experience.
Ultimately, digital marketing roles provide a particularly unique set of advantages to graduates. The responsibilities in addition to skills that come with content curation, data analytics, and social networking offer a sturdy and fruitful platform from which to begin an effective career.