Creating excellent content is obviously an important section of any content marketing plan, but your job doesn’ big t end as soon as you hit the particular publish button.
If that content is going to bring you any benefits, individuals need to actually read this, and so your content promotion strategy is just as vital as the study and content production stages.
The number of methods for you to promote your content is almost unlimited, and they’ re expanding all the time. The key to productive content promotion is not just sticking to the same old methods that everybody else uses. Yes, by all means, publish your articles on your Fb page, but you should also break to find out where your viewers spends their time online and investigate other not-so-obvious channels that could help you to reach a brand new audience.
- It’ s crucial to research and understand your audience to help you figure out the most effective channels for promoting your articles.
- Facebook is still the social network with the widest reach, but other networks may perform better if you’ lso are targeting a younger viewers.
- Use articles promotion tools to create and distribute articles. Experiment with multiple types of content.
- Use a content automation platform to save time in order to find optimal posting times.
Knowing Your Audience
Before you start on your content promotion strategy, it’ s crucial that you do some research into your existing audience . With this research you should aim to find out:
- How old they are, sex, location, and searching device (e. g., laptop or mobile phone)
- Which social networks they use
- What occasions of day they read through emails and use social media marketing
- Their passions and other brands they stick to online
- How they found your site
- The type of content they share.
You can gather most of this information through Google Analytics , your social media analytics, and your email marketing software. This should give you a good baseline to assist you understand which of your current content is performing greatest and exactly who you’ re writing for.
You can also use tools such as Buzzsumo to identify influencers in your niche and see the type of content they’ re promoting. This strategy can be useful for guiding your content creation as well as to find channels free of charge and paid promotion.
With over 3 billion active social media users worldwide, and over 40% of social media marketing users saying they would be more likely to purchase from brands that offer useful educational content, it’ s little wonder that social media makes up a large part of several content promotion strategies.
There are hundreds of social media marketing networks, and it’ h not possible or efficient intended for even large brands to attempt to use them all. For most businesses, it makes sense to pick a few social networks to concentrate on, and the first step in creating a social media marketing strategy is choosing which systems make the most sense for your company.
Despite rumors of its demise for the last few years, Facebook is still the crystal clear winner in terms of numbers. According to the country, Facebook accounts for about 70 – 90% ever spent on the most popular social networks.
For this reason, most businesses select Facebook as one of the social networks they will concentrate on. However , this isn’ t a definitive principle, and it’ s why it’ s so important to learn as much about your viewers as you can.
For example , Facebook use is actually within decline in younger age ranges, who prefer social networks for example YouTube, Snapchat and Instagram. If your audience consists of a usually younger demographic, it makes a lot more sense to focus on these various other networks.
It’ ersus also important to consider the varieties of content that work best upon each platform. Believed leadership articles go down well on LinkedIn, visual content performs best upon Instagram and Pinterest, as well as, YouTube is the obvious place for video.
As well as posting links to your content on your own social media stations, you should make sure your content is also easy and appealing for others to share. Consist of social media buttons for fast sharing, and make sure you’ ve used an appropriate eye-catching image in your post.
Social media can be highly effective on reaching a large number of people however when you want to make sure people who have already shown an interest in your brand will see your posts, sending these to your email list may have a high click-through rate whenever done well.
When you’ re promoting your content via e-mail marketing , it’ s vital to make your email issue lines compelling so that the receiver actually opens and reads the email. Keep the body textual content of your email concise and also to the point and make sure to incorporate a clear CTA with a url to your content.
Remember people only sign up to your own list if there’ t something in it for them, therefore don’ t use your e-mail list purely to promote your personal content. You should also think about how you can add value to your fans with special offers, subscriber-only perks.
Blog plus Forum Commenting
Blog and forum hyperlinks have earned themselves the reputation as being low-quality hyperlinks in SEO circles, but they can still be a very effective method to grow your audience. The key is within providing valuable information and growing your brand and authority , rather than treating other blogs and forums simply as being a source of links.
This method of content advertising is very simple, but it can be time-consuming. You’ ll need to make a list of suitable sites, discussion boards, and online communities in your sector and actively engage in conversation, using your expertise to help the users of other sites.
As well as industry-specific websites, you can also answer questions on websites like Quora. Avoid blatant self-promotion and aim to be helpful and informative. If you supply useful information and helpful answers, there’ s a high chance that other people reading your comment will click through to see what otherwise you have to say.
It’ s worth keeping in mind that your own site isn’ capital t the only place to publish your content. Guest posting on various other high-quality sites can be a great way to reach a wider target audience and boost your brand plus authority.
Once again, guest posting shouldn’ t be treated as an SEARCH ENGINE OPTIMIZATION trick for getting another connect to your site, but rather as an opportunity for more people to learn about you. The content you publish upon other sites should be just a high quality, if not more so , compared to what you put on your own site.
Look for guest posting opportunities on higher authority sites in your niche that are selective about what they publish. Once you’ ve had a guest post released remember to promote it on your own social networking and other promotion channels too.
While you can be a long way using free articles promotion methods only, if you do have the budget available, paid strategies can be very effective at getting more traffic to your site and expanding your following.
Some paid methods to think about include:
Social Media Advertising
While standard posts on your social media channels may only be shown to around 10% of your own audience, paid articles promotion allows you to reach many more people.
An additional big advantage of this type of paid promotion is that you can target your content at specific groups of people if you wish. For example , you could choose to show a particular publish only to men aged 25-35 living in the USA who are interested in gadgets and travel.
You can also use retargeting to show specific content to people who have interacted with your brand prior to. This is commonly used for e-commerce advertising but can also work very well for promoting articles on specific topics.
Search Engine Marketing
With search engine marketing or SEM, you spend on ads for your content to show on search engine results pages for particular keywords.
SEARCH ENGINE MARKETING tends to be used more to encourage users to take a certain action such as buying a product or signing up to a mailing list, but it can be used for more common content promotion too.
Content Distribution Networks
Content submission networks have become a popular kind of paid content promotion and they are appearing all over the web, even on major news sites. In this type of promotion, you’ ll see a list of associated articles at the end of a article usually labeled as something like “ If you liked this you could also enjoy…”
These networks have a habit associated with attracting some quite lower-quality content with clickbait titles, but they can also be an effective way of reaching audiences that are interested in reading specific content. Make sure to select the sites your content is promoted on carefully and that it’ s clearly labeled as subsidized content.
Automating Content Promotion
Marketing automation equipment can help you to make your content promotion more efficient and much more effective.
By queuing up content beforehand to post on social media and other promotional channels you not only save your marketing team time, but these tools can also identify the best times to post for optimal engagement.
By analyzing content performance and engagement across your own different promotion channels, automation platforms will learn and boost their scheduling over time, and some advanced platforms even use artificial cleverness to target individuals or little audience groups at different times.
Raise Your Content Promotion Strategy
If you are prepared to get more traffic to your site with quality content that’ s consistently published, check out our Content Builder Service . Set up a quick discussion , and I’ lmost all send you a free PDF version of my books. Get started today and generate a lot more traffic and leads for your business.