Every single business has a content online marketing strategy it uses to engage audiences throughout multiple channels and lead them down the sales funnel.
A large part of this content technique is content curation. Whilst creating original content is great, it’s unrealistic to expect unique content for every daily social media marketing post. This is why most articles marketers use a mix of primary and curated content.
Curated content also affects product sales. An audience that perceives your brand as a credible authority in your niche is more likely to purchase your services or products. Links within bios plus social media posts also direct readers directly to your products, making purchasing easier.
In this article, we’ll uncover how curated content fits into your content marketing strategy and how you can create a content strategy that increases the bottom line.
The role of content curation in content material marketing
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Content curation is the process of collecting and sharing great content with your target audience via your social media channels, web site, and email marketing newsletters. It is a great tactic to use whenever trying to complement the original articles you’re already posting.
The content you share can include content, infographics, videos, podcasts, blogs from industry experts, and more.
The foundation of any effective content material marketing strategy is good content. However , many organizations and groups don’t have the resources or time to publish a long-form blog post or expert interview two to three times a week. Content curation solves this problem.
With curation, the audience gets valuable content they can engage with, while marketing groups can rely on external happy to supply their current content distribution.
Benefits of content curation
Here’s why curated content material should be a part of every articles marketing strategy:
- Boost customer relationships
Curated content is a great way to connect with your audience. For example , sharing an infographic from a reputed source allows you to begin a discussion regarding that subject in the comments.
Your curation strategy can also include user-generated content, allowing you to spotlight the follower and show the market that you value their insight.
All of this builds a better reference to your community.
- Build credibility with your viewers
Content curation helps you stand out as a believed leader that knows their particular industry and products. This tells readers that you’re committed to providing them with value and establishes you as an expert authority in your industry.
- Highlight your products
You can also curate content that lets you highlight your products within context. For example , you can discuss a blog post on the issues of using SEO tools and link to your tool within the caption or comments with the added excerpt on how you will help.
- Create a varied social media feed
Move past standard marketing articles and liven up your brand’s social media profiles with interesting third-party or user-generated content material. A varied social feed keeps audiences engaged.
- Form relationships with influencers
Discussing content from influencers plus experts increases the odds of them engaging with your posts. Use this to build relationships with these influential people. It can eventually lead to a beneficial influencer marketing campaign.
- Save time and money
Curating content reduces the burden that comes with consistently generating original content for all your interpersonal channels or websites. This can help you save time and money that will would’ve been spent on creating more content.
Build a competent content curation strategy to drive sales
Here are five tips on building a content curation technique to boost sales.
1 . Concentrate on your target audience
Content marketers often make the mistake of discussing any relevant information associated with their industry. But are these claims what their target audience would like?
Every marketing strategy includes a target buyer persona that is most likely to buy. Your content curation strategy must focus on this particular persona as well.
While it’s tempting to share general sector updates in the hopes of attracting a larger viewership, it won’t appeal to the specific clients you’re trying to attract.
Build a content curation technique that focuses on your target audience’s primary social media systems. For example , if they prefer Tweets over Instagram, cater to might create an effective strategy for Tweets.
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Furthermore, understand their pain factors and focus on how you can solve them. Share content that helps solve these problems whilst still highlighting your items.
Other patterns are also essential for your sales-focused content curation strategy, such as the time your target audience is most energetic online or the number of articles they want to see every week.
Market research and social media metrics will help you understand these styles. For example , if your posts receive most of their likes and comments on Wednesdays plus Fridays from 5 in order to 9 pm, then this is the right time to publish content material.
2 . Analyze your competitors
Once you’ve figured out the golden ratio of curated content to post, it’s time to analyze your competitors to see what resonates with your target audience.
Perform keyword research and explore the tags for these conditions on social platforms to see what others in the industry are usually posting. Is it leading to actual engagement with their audiences?
Competitor analysis is also perfect for understanding current trends and learning how to create relevant articles for them.
You can see what your competitors are doing and obtain inspiration for new ideas. For instance , you can observe how they highlight goods in curated content and lead readers into the sales funnel. Then, you can brainstorm and implement your own techniques.
3. Share content with a purpose
The content you curate must be tailored. It shouldn’t become a mix of random sources plus posts. Create a specific technique specific to your niche, the latest trends within it, and topics revolving around your products.
Everyone within a niche isn’t selling similar items to your brand. If you’re from your music industry, your primary product could be rock band guides or resources on easy songs to learn upon guitar , while your competitors focus on classical instrument instructions and tips to read sheet music. So , their curated articles strategy and trends are certainly not relevant to yours.
Focus on topics that will actually help you bring attention to your products, whether or not that’s through a caption or perhaps a comparison image.
It is also a great idea to share nearby content that resonates more with your customers. The same applies to user-generated content, aka content created by customers who publish about your products or services.
Here’s an example from Maybelline, which shared content created by a makeup artist who have used its products to achieve a stunning look.
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User-generated content is relevant, authentic, and shows audiences that you value your customers. This adds to your content curation strategy and can include memes, screenshots, and testimonials.
If you want to share user-generated content, it’s recommended in order to ask users for their permission before reposting.
4. Use more than one platform
Like most digital marketing strategies, content curation is effective when it encompasses multiple platforms. While most of your technique will focus on platforms your own target persona prefers, you should still cater to other mediums.
Apart from different social channels, curated e-mail newsletters are great for content marketing. They provide users with updates on a subject they’re interested in and drive them back to your landing pages. Curated newsletters can also be an excellent internal communication tool for employee engagement.
Here is an example of a curated publication from investment platforms Stockal and Scripbox.
You can also embed content from other sources on your website or blog to pad existing authentic content. This will help you level your content production, increase brand credibility, and improve website traffic.
5. Monitor plus optimize
Content marketing and advertising is seriously reliant on monitoring and analyzing the right metrics. Exactly the same applies to curated content. You should track metrics related to sights, engagement, and click-throughs to see if your strategy is working or if changes have to be made.
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Sales will dwindle if audiences engage with social posts but do not click to your product or service pages. It’s a sign that you need to implement different tactics. Maybe you can change exactly what you’re posting about or post at a different period.
Use tools like Google Analytics to analyze your website plus blog. Most social media platforms have marketing and advertising analytics enabled that allow businesses in order to content. Take advantage of these to analyze your performance and fine-tune your articles curation strategy.
Content material curation is ideal if you want to spruce up your content marketing strategy. It reduces content creation costs while concurrently boosting content distribution plus audience engagement.
While you can not rely solely on content material curation, you can sprinkle curated content into your existing marketing and advertising content to liven up your website, weblog, or social feed. The content curation hub has all the resources you need to learn more about content curation and its advantages.
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