The best way to Earn Quality Inbound Links along with Content Marketing

woman staring through a fence to show inbound links with content marketing

If you’re a digital marketing expert, you know that link building is similar to the holy grail of organic traffic, second only to posting quality content marketing alone.

But earning inbound links with content marketing can feel like an evasive goal. How do you know where to start? What are the best ways to do it?

In this article, I can cover the basics of inbound links, why they’re important, and many specific tactics to help you start earn inbound links with content marketing.

Fast Takeaways

  • Inbound links build your brand reputation and authority for subjects most important to your audience.

  • An active blog is the cornerstone associated with any link building strategy.

  • Visible content and downloadable templates are extremely shareable and effective at earning inbound links.

  • Owning your niche by knowing the competition and content that exist within it is key to solid link building over time.

The lowdown on inbound links

What they are

An incoming link is a link through another website to your personal website. Inbound links usually take place when another site is definitely linking to your content as being a relevant resource — as part of a blog post, for example. The contrary of an inbound link is an outbound link, which is when you link to another website from the site.

Let us look at an example.

Below is a screenshot from one of my recent blog posts on perfecting your phone calls to action. You can see right here that I included a hyperlink towards the source of the statistic in the copy about how CTAs improve conversion rates.

MIG inbound link example

That hyperlink sends readers to one associated with HubSpot’s blogs, which addresses the research behind the 200% statistic. For Marketing Insider Group, that link is an outbound link. It’s another resource for readers of my blog post. But for HubSpot, it is an inbound link, an origin of traffic to their site and one of the ways they have got built such high domain name authority.

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Inbound links are an important drivers of SEARCH ENGINE OPTIMIZATION rankings . When additional quality websites are connecting to your content, it tells Google and other search engines that your site is a reputable authority on that particular topic. Backlinks are one of the ways that Google looks beyond common tactics like keywords to determine the true value of your content. Over time, they assist you to rank higher across the board inside your niche.

Inbound links are also a source of high-quality referral visitors . In some ways, they’re almost like an endorsement. Think about it in this way: if you’re reading a article on a website you know plus trust, and that blog hyperlinks to another website, you’re prone to trust that new web site as well. You might even discover their other content, or browse their offerings.

6 ways to generate inbound links with content marketing and advertising

So how do you earn inbound links? The truth is, there is no quick and easy way to do it. Making enough inbound links to drive real results takes time and consistent effort. But it is possible to do it, and I’m likely to explain 6 of them which i recommend.

An energetic blog

Consistency is one of the keys to content advertising success. It contributes to getting inbound links, too. Research performed by Hubspot found that companies (of all sizes) that published 11+ blogs each month earned twice and even 3x as much inbound traffic.

graph showing frequent blog posts earn more inbound traffic

Image Supply

There are a few reasons behind this. First, submitting a higher volume of optimized content material earns better organic search ratings over time. This helps to increase brand awareness and overall existence.

Once your own brand is more visible, that will deep library of articles indicates authority, thought leadership , plus reliability to users and other brands that visit your site. It makes them more likely to see your content as trustworthy and shareable for their own sites.

Evergreen content

Evergreen content can be optimized SEO content that has no expiration date. It is built around your primary content pillars and, when crafted the right way, stays highly relevant to your target audience for years to come.

Evergreen articles can serve as the backbone of the larger content strategy, setting up your authority on the topics and themes most important for your brand and earning compounding traffic over time.

graph showing compound effects of evergreen content

Image Source: Cognitive SEO

Classic content can help you earn a lot more inbound traffic because some other brands love to share articles they know won’t get outdated or irrelevant for their own audiences. It also establishes your reputation as a first resource for topics in your niche market, meaning sites that talk about your content once will likely return again when they need assets for other content.

Trending topics

One savvy way you can earn a boost in inbound links is to create content close to t trending subjects in news and pop culture. Specifically, creating infographics and other visuals related to the topic can be a certain way to get people sharing your content. Why? Because they are creating their own content associated with the same topics, and your pictures can add to it.

The key is to find an authentic way to link the well-known topic to your industry and your audience. Let’s look at a good example. When Marvel comics has been gaining huge popularity since the movies were released, search engines agency Fractl created a good infographic for real estate useful resource website Movoto that demonstrated the homelands of well-known Marvel superheroes.

The infographic absolutely took off — it gained exposure designed for Movoto on sites like MTV, Yahoo, Business Insider, People, Glamour, The Huffington Write-up, and more.

example of movoto earning inbound links with infographic

Image Source: Fractl

This tactic not only makes inbound links but it’s also a fun and creative way to shift your content and engage brand new audiences.

Infographics

Speaking of infographics, they’re one of the best strategies for inbound link building no matter what topic they are covering. Infographics have the much-needed ability to make complex content material understandable and easily digestible for users. They’re an excellent tool for sharing detailed statistics, step-by-step how-to materials, highly technical information that requires visual support, or a higher volume of information in one place.

They’re also a way to get your content directly in front of additional audiences in addition to the link you earn returning to your website.

Marketing and advertising Insider Group decided to take the infographic approach in our guide to creating the perfect blog post . With so much information to share about both the anatomy of the perfect blog post and our 20-step checklist, we knew we all needed visual support to be able to include all of the information in one post.

Both infographics are downloadable and easily shareable, meaning various other brands could both hyperlink back to the post and promote the images directly on their very own sites.

perfect blog post infographic

Image Source

Online tools and templates

Brands create happy to help their audience resolve problems and accomplish important tasks. One of the surest methods to do this is with actual tools and templates they can use in their own roles. That’s precisely why list posts that url to downloadable content is so popular — there is high demand for this and it creates tons of value for the user.

And guess what? Every one of individuals tools and templates bundled with a list post is an inbound link for the brand that will created it.

Marketing Insider Group creates list posts like this at all times, most recently for content marketing templates and content calendars . These tools and templates may not just about all be created by us, but if our audience knows they could come to our blog for needed resources like these, they’ll maintain returning for more. That’s exactly why they’re worth publishing, and why creating tools plus templates that fit into posts like these can earn you inbound traffic .

Guest posting

Visitor posting on other sites in your sector can be a really effective technique for inbound link building. It’s the win-win for everyone involved, too. You’re providing value towards the site you partner with and to their audience, gaining direct exposure for your brand and developing authority, and earning a good inbound link back to your web site.

But how do you start guest posting? This is how it gets tricky.

Ideally, you’ll end up being asked to guest publish on other sites to get brands who you’ve built a relationship with or who know you being an expert on a topic they wish to cover. But this requires significant time and a recognised reputation.

Work out start guest posting is to reach out directly to other brands to see if they want to feature your content. Lots of people take this route, and it’s not a bad strategy if you do it right.

Or you might find broken links on other websites, reach out to the owner, and suggest one of yours.

The biggest key to success here is to make sure the content you’re offering to guest blog post is high quality and highly relevant to the site you’re pitching. But there’s much more to it. Neil Patel put together a really helpful guide to visitor blogging which i recommend checking out for a deeper dive.

Very own your niche

Making inbound links something you earn consistently and at high-volume really requires owning your own niche — the relevant subjects that are most important to your brand name and your audience.

While the tactics I protected above are all actionable methods to earn inbound links, there are some larger strategic steps I recommend using as well. These will give you a more holistic understanding of the content landscape for topics and themes you want to build authority plus earn inbound links for.

First, performing a competitive analysis helps you understand where your competitors are beating you out for rankings — and thus likely inbound links, too. SEMRush’s ultimate guide to a competitive content analysis is an excellent resource that takes you with the process.

Once you know the content your competitors are creating, you can use the skyscraper way to create better versions of it. For this, I recommend the in-depth guide from Ahref’s.

Pair these proper steps with the tactics defined in the previous section, and you’re sure to start seeing results — AKA more inbound links through sites you’d recommend in exchange.

Earn backlinks with content marketing that delivers

Gaining inbound links with content advertising means creating consistent, high-quality content that adds worth for your customers. Marketing Insider Group’s team of writers and SEO experts can deliver you optimized, ready-to-publish content every week for an whole year (or more! ).

Check out our SEO weblog writing service to learn more or schedule a quick assessment with me to get started!

The post The best way to Earn Quality Inbound Links along with Content Marketing appeared first on Marketing Insider Team .

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