With the Holidays nearer, it looks like every platform is making a recap of this year’s best trends and contents—and YouTube, of course , is not any different. The giant movie platform launched a Culture & Trends site where users can learn more about the very best 10 Videos and Makers of 2021.
YouTube was not the only one. Twitter made the Best of Tweets 2021 , Spotify launched its traditional Wrapped (highlighting a case of working with data and gamification), and even Google provided the Year in Search .
As well as, you can learn from each of these particular surveys and get good insights into your content marketing strategies. But , what makes YouTube special?
The answer is simple: YouTube Top 10 Videos plus Creators of 2021 is all about content .
That’s what we’ll discuss here. Let me guide you through YouTube’s Lifestyle & Trends, and sum up to you the valuable training we can learn from the best makers of 2021.
What’s the particular Youtube Culture and Tendencies 2021?
Youtube Culture plus Trends 2021 provides an overview of the most popular videos and makers of the year.
This is actually the first year the platform’s done something like this for your Holidays. In the past, YouTube would offer a “Rewind” clip in late the year, but that transformed after it received the negative response to its more recent creator compilations.
With this particular new strategy, YouTube launched a deeper and more complex website, where users cannot only see what carried out well this year but also learn more about each video or channel.
The top 10 listings are available for 17 specific locations and have several different categories which includes trending videos, breakout makers, top creators, and music-video.
What can be learned from the strategy behind YouTube Top 10 Videos of 2021?
Even though it is a relatively small sample of videos, examining some of the main characteristics of the very successful content on YouTube this season can help us identify and understand some of the online audience’ s behavioral patterns. This gives significant insights to digital marketing strategy.
Here are the main topics that are worth keeping an eye on (and even apply some of that will in your own Content Strategy within 2022):
In the third most-watched video of the year, YouTuber Mark Rober’s used a glitter explosive device to punish phone con artists while filming their reaction.
Mark has a lot of similar videos, trolling all types of scammers and using the well-known glitter bomb to do so. Following the success of his initial “scammer bombing”, Rober ongoing with this approach. So , it became a string with different goals and improvements made at the glitter bomb technologies in each new video.
Making those video series has proven to be an excellent strategy to keep the audience engaged and also to establish authority on YouTube . Rober built his devoted following because he understood the crowd enjoyed his antics and methods.
Playlists can be built to group all of the videos from the same segment and have a specific weekday to produce them, like “Scary Tuesdays” or “Sunday Recipes”. This particular nurtures the episodic concept and presents continuity towards the dedicated followers.
Create a conversation with your audience
An additional observation is that YouTubers are interacting more with their market in a lot of different ways.
In the most-watched video of this year, YouTuber Jimmy Donaldson buried himself alive intended for 50 hours (people can perform weird things on movie platforms and we at Rock Content don’t recommend a person participate in risky activities).
The point is: during the video he or she responded to some questions and requests that were left within the comments of previous comparable challenges, showing that he can be attentive to what his website visitors.
Asking your clients what they want to see in the next content (and actually listening to what they’re saying) or even just responding to the left on each video’ s comment session provides your audience a connection towards the experience and they will be more prone to follow your channel and share your videos with their network.
Whether it’ s online or any other point of touch, try to make discussion. Let them participate your content strategy .
Video gaming Universe
Two of the top most viewed videos within 2021 come from the gaming community. In the last few years, players took over the internet , and they have mastered the art of keeping the public engaged and loyal. Using personality, wit, and long videos, these people manage to capture the attention of the viewers and are able to quickly grow on Youtube.
We also notice that they use professional degree equipment, resulting in high-quality properly images. This is a key factor for any good user experience and yes it can even assist with the youtube algorithm .
A dash of comedy can help your strategy
Portion of our lives since ancient times, comedy was also seen on the well-known videos of the year. The channel Dude Perfect strike more than 30 million sights with its sketch about online game night stereotypes.
Individuals want to relate to what they’ re consuming (whether it’s videos, sound or writing content), so creating this type of content can be a fun tactic for your strategy. If it’ s an exercise store, for example , they could create a “ Gym stereotypes” video clip or something similar to get their customers’ attention by making them chuckle a bit.
And last, but never least: shorts
YouTube also launched a brand new format of video shipping: the shorts.
Competing with Tik Tok, YouTube Shorts allows users to produce videos within the app: documenting, editing, and posting in the simpler and faster way. But , as the name states, it’s only for short videos: up to 60 seconds long, the format that has become an addiction on social media.
Magic, pranks, and comedy drawings are part of the most successful Shorts of 2021 . But we also have another interesting topic on the trends: teeth-related content.
Yes, one dental professional and one “toothpaste reviewer” were part of the top 10 shorts creators list.
In 2022, content will lead the way to your own brand’s visibility on the internet. The greater you understand your audience plus make creative content to connect, the better.
You can achieve a very large audience despite a business account, building specialist online, while being enjoyable at the same time.
YouTube marketing and advertising strategies for 2022
Above all else, end up being original. Don’ t panic to try out new ideas: none of the top creators were fearful- and that’ s exactly why they made the list.
Establish a conversational approach along with your audience, ask them what they want to view, reply to their suggestions and involve them as much as possible.
Content marketing is a compound strategy and videos needs to be part of your efforts. There is a vast amount of business that brand names can explore. We are living in the era of difference, so be bold.
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The post The Content Secret Behind The Top 10 YouTube Culture & Trends of 2021 appeared first on Rock Content material .