The Google Analytics Is Being Retired. What Can You Expect From GA4?

The marketplace is in turmoil once again, since Google has announced its definitive, new update!  

There is lots of news within the media that is causing a surprise to the data market, announcing that Google’ s Universal Analytics or even GA3, as many know it, will minimize working in 2023 , to become replaced by GA4.

Personally i think like I will be representing many of my colleagues when I say that mixing words like changes, update, or new parameters with the name of Search engines is scary, and it gives goosebumps!

This is because, despite the fact that Google is always announcing a change in its way of understanding and disseminating information, it takes us from our comfort zone and constantly forces us to learn new methods that involve transforming our communication strategies.

And in this same dynamic, the particular tax migration to GA4 impacts us because it implies that we must adapt to Google again and that is why digital experts are expressing their emotions about it on the web.

Are you also worried or afraid of what is to come? Let’ s discover a little more about what this great new alteration of Google is all about.

Are we saying goodbye to General Analytics?

It is not that sweeping yet, and it is not the very first time that changes have occurred in Google Analytics.  

It is far from for nothing that the name from the new version is GA4 and the one we make use of, for most of us, is GA3. Which means that a version 2 and 1 of Google Analytics already existed and that big modifications in our tool are not new.  

Not to mention that every year, technology improvements faster, and intelligence, both human and artificial, join these levels of development and new paradigms.

Despite the prior versions 2 and 1, I am too young in the labor market to be able to tell you about the impacts that the implementation of the current version GA3 or Universal Analytics (UA) brought in 2012, replacing GA2 or Classic Analytics (CA); which still works for a couple companies, despite the years gone by.  

Let’ h move on then, to better understand these changes that affect the market today.  

When that, I want to share with you that will, on behalf of Rock Content, what we feel most is that this situation is the great privilege of being able to live in a time of inflection for Google, in which now all professionals in the digital market must implement a new organizational structure, evaluation, and compilation of information, to get the GA4 version along with open arms and take full advantage of the data.  

Have you already imagined the number of robust conversation strategies that will come out of the newest implementation of GA? Since we have!

What are the changes that GA4 brings to the market?

Without having going into the depths of the subject, because for that we will prepare a complete content, You need to know that GA4 was created in order to rethink the formulas in which data is arranged with no use of cookies.  

This particular idea arises from the reputation damage that Google was suffering from when the controversial connection between the tracking of user information and the privacy complications generated, mainly, by Third-Party-Cookies .

Besides the problems and keeping in mind more positive arguments, GA4 was created to create new proposals to the current information age, in which platforms seek to integrate with higher agility and where each Artificial Intelligence and Machine Learning have taken such meaning. This ceased to be simply technologies and transcended to a strategic level of communication, which is impossible to avoid.

And this is exactly what GA4 is promising to provide.

How will GA4 affect digital marketing strategies?

Today, Advertising professionals work based on functionality metrics that tell us whether we are achieving our conversation and sales opportunity generation goals.

From this, think of GA4 as a tool capable of alerting us, through notifications, regarding important changes in the trends of our KPIs.  

The latter, because of its part, moves us away from the traditional planning of goals based on the simple calculation associated with visits to a website, for instance , and brings us closer to full measurement of the information which we can deliver specific marketing communications for each market of our attention.

Only the latter, for us with Rock Content who use international markets, is simply pure gold.

How does Rock Articles see the changes to GA4?

Better late than never ever.

I confess that as the current leader of the best three Rock Content blogs for the United States, Brazil, and Mexico, it’ s just today that I came to actually concern myself with the program update.  

Well, let’ s say that the day-to-day absorbed us as a team, to reply first to the emergencies of recent times. Despite this, I like the concept GA4 has now become a brand new priority for the Rock team, and we can get to know the tool and reconstruct the data before the change is an unavoidable reality.

If I’ ve learned anything from working with Google and its various equipment, it’ s that there is nothing forever. And that, as digital communication professionals, flexibility must be the first quality that accompanies us.

It is useless to create attachments to the old. In the past, it is only better to collect the learning to be able to believe what follows. And as I have frequently mentioned, what is coming along with GA4 is a new evaluation tool capable of taking our own knowledge of the market to another level.

As digital professionals, we have been holders of the great fourth world power: communication ; and producing us aware that the adjustments that will be implemented serve to optimize our resources and protect us more as natural persons. GA4 is simply a tool that will help us become ethical with our strategies and that is priceless.

So the initial invitation here is for us to learn how to learn. We are one year away from seeing the new GA4 version become the main property associated with Google Analytics, therefore , we must hurry to make the migration, not for fear of losing the information, but because it is necessary for our business health and because this is the Technology advances with or without us.  

So it better end up being with us 😉

What possess we learned in Rock and roll Content with Google Analytics?

Presently there isn’ t a day that will Rock Content doesn’ to go into Google Analytics.  

And to tell the truth, whoever works with digital channels, at the very least, using the tool should be the first and last thing to do on the working day.

At Rock Content we have several extremely important plus interesting data analysis tools, but the amount of information within real-time that GA gives us cannot be compared to the rest of the tools.

We have built our own Digital Marketing success based on GA graphs. Our strategies have been consolidated at the same time that we get learned to interpret the data. And, finally, the amounts that GA keeps on our domains tells the tales that we have lived through on Rock Content over the 9 years in the market.

When I say stories, it is not a romanticized metaphor for Google Analytics, but rather a reality that with the metrics that it has provided us during this time, we have been in a position to reconstruct the decisions that we as a company made or did not make. This is true even if we were not the particular collaborators who defined the paths in the past.

Analytics has pointed out how we survived site, hosting, and layout migrations in previous years.

It also lets us know how a strategy changed with regards to increasing or decreasing content production, and even when the work teams suffered alterations or rotations.

GA has trained us about behaviors, not just of independent users but also of countries and countries with their customs and desire for information. It has reminded us, day by day, how the whole world interprets a subject in a different way and even more beautifully, how much more use of information to solve the personal problems.

Analytics is a tool that helps us not just to look back at the past to reconstruct and understand it but also to build the future from it and train us in predicting behaviors, which ultimately translate into strategies.

Becoming such a complete tool, we are simply placing all of our anticipation on GA4 to take our next big step.

What do we in Rock Content material expect from the change of GA4?

In conclusion, Google Analytics, in all its versions, continues to be part of the construction of Rock and roll Content’s history. Therefore , in case Google insisted today for the implementation of its latest GA4 version, it is because great events are yet to come towards the digital and data market.

As much as change causes us terror at Rock Content, we can’ t wait around to continue participating in this brand new paradigm of information.  

Using the promise of Machine Learning and Artificial Intelligence that GA4 brings, the more time we take to implement the version, the more time the house will also take to learn and possess us insights about the market, about human behaviors, and about our businesses. Tomorrow it will probably be too late..

And here between all of us; today we are talking about the particular GA4 as the final edition, but I am sure that soon we will be meeting again via this medium to talk about the particular arrival of a GA5. Because… why not?

We hope, therefore , to pass this first phase associated with migration in order to be able to bring new reflections on Google Analytics, so that in the future we can passionately remember the migratory feat that digital professionals had to experience en masse in the center of 2022.

Stay tuned to Rock Content ’s articles. We are going to provide this topic to you many more times, in order to help you migrate to Google Analytics 4 safely. To not miss anything, please, subscribe to The Beat, our interactive newsletter released each Friday.

The particular post The Google Analytics Is Being Retired. What Can You Expect From GA4? appeared 1st on Rock and roll Content .

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