Do I really need a SaaS marketing agency? Should you be the founder or CEO of a growing SaaS firm, you’ve probably asked yourself this question more than once. After all, you and your team have been handling advertising on your own so far and your company is successful. Surely you can maintain handling it in-house and avoid the cost of hiring an agency — right?
Here’s the thing: If you’re not a marketing and advertising specialist, you’re likely lacking the mark with your marketing efforts, even if you don’t understand it. There’s a science to digital marketing that will takes time and encounter to master — time \ if you’re running a growing start-up or handling a high-volume client load.
The last thing you want to do is let marketing fall to the wayside and see your company fall smooth after all your hard work. With no matter how great your actual products and services are, it’s a possibility if your competitors possess a savvier marketing and lead generation strategy than you.
An SaaS marketing company can take your company to the brand new levels of growth while you concentrate on the core business initiatives that made your company successful in the first place. And before we really dive in, I’m going to let you in on a little secret: when all has been said and done, hiring a company is usually cheaper than dealing with marketing in-house. It’s not the budget killer you think it is.
In this article, I’m going to walk you through everything you need to know about choosing an SaaS marketing agency, including:
- Signs you need to hire an agency
- The services SaaS marketing agencies provide
- Tips for choosing the right agency for the company
Let’s get started.
- Feeling overwhelmed simply by marketing tasks, uncertainty regarding your marketing ROI, and declining traffic and prospects are all sure signs you should look at an SaaS marketing agency.
- Services commonly provided by the SaaS marketing agency include content marketing and advertising , SEO, PPC, incoming marketing, and branding.
- Identifying your company’s needs plus asking for referrals are helpful first steps in beginning your agency search.
- It’s vital that you be sure your SaaS marketing agency is compatible with your firm from a cultural and process perspective.
- Great agency services cost money, and an agency that seem like a bargain is probably a red flag.
How do you know if you need the SaaS marketing agency?
First thing’s initial: how do you actually know if you wish to hire an agency? Fortunately, there are some surefire signs that inform you it’s probably time.
You feel overwhelmed
Feeling like you’re in over your head may be the surest sign it’s time for you to think about outsourcing. If advertising isn’t your area of experience, you’ve already got too much on your plate, or your company is scaling faster compared to you can keep up with, you probably require agency support. A SaaS marketing agency has the information and resources to jump in quickly, get you on the right track, and scale up or even down as needed.
You don’t have a plan
Is your marketing strategy soaring by the seat of its pants? If so, you’re probably losing out on big potential for growth. The hallmark of a great digital marketing strategy is consistency. If you don’t have the bandwidth to make a program and stick to it, you should find an agency that can help you do it.
Your current technique isn’t working
If you do have a plan but you’re not seeing results, it’s another sign that will outsourcing is probably the right selection for you. A SaaS advertising agency can help you conduct an audit to uncover exactly where your own strategy needs adjusting plus implement new tactics that will improve its performance.
You aren’t sure in case your strategy is working
Just as detrimental since poor results are no outcomes — AKA you have no idea if your strategy’s working. Do not just throw spaghetti in the wall and hope this sticks. If you’re working hard yet feel in the dark about how your time and efforts are paying off, an agency could be the answer. Reporting results could be the primary way marketing firms demonstrate their effectiveness, so that you can be sure any SaaS marketing agency you hire will regularly report on functionality.
Your metrics are declining
SOS! If you’re losing visitors, leads, or conversions, it’s definitely time to think about finding a SaaS marketing agency, and this case there is no time to lose. A quality agency will begin to help you assess the situation and stop the bleeding, then build a strategy to address your challenges and turn into things around.
What services does the SaaS marketing agency offer?
To understand exactly why hiring a SaaS marketing agency can be so valuable and to eventually choose the right one for your company, it’s important to understand the types of services they commonly provide. Let’s go through all of them one by one.
Articles marketing is unquestionably the most crucial and most effective component of any kind of digital marketing strategy. Research has found that content marketing makes 3x as many leads plus costs 62% less than every other marketing method.
For SaaS companies who operate almost exclusively online, content marketing is also the primary way they connect with customers. At the core of great content marketing is a blog with regularly published posts. So how often in the event you blog ? Ideally, 11-16 times per month. Companies that publish at this rate receive about 3x the amount of visitors as those that don’t.
Marketing agencies that offer content marketing services can write, design, deliver, and even publish this content to suit your needs. They can also create other forms of content such as videos , e-books, infographics, whitepapers, case studies , reviews, newsletters and more. Obviously, creating content is time consuming work, and handing off articles alone to an agency may free up a great deal of your time to refocus on strategic company priorities.
SEARCH ENGINE OPTIMIZATION
In order for your articles to have an impact, it needs to be optimized for search engines . Today, a whopping 93% of all online experiences are beginning with search. If your brand isn’t appearing on search engine results pages, you danger being essentially invisible to your potential customers.
SEARCH ENGINE OPTIMIZATION expertise is one of the most common plus valuable services that a SaaS marketing agency can deliver for you. Not only can you be certain the content you publish will be optimized, but an agency can help you build an optimized internet site and build important SEARCH ENGINE OPTIMIZATION steps (like keyword research ) into your overall strategy.
Organic traffic is ideal, and today we hear a lot regarding why brands should focus primarily on organic. Yet sometimes your brand requires a boost, and pay-per-click (PPC) advertising can be a quick plus effective way to earn it. Pay-per-click advertising, in short, is usually running ads across numerous platforms that you only pay for when a user clicks.
People generally consider Google when they think of PPC, but you can also run compensated ads on social platforms, which can also fall under the particular PPC umbrella. PPC ads can be especially effective at a couple of things, like remarketing in order to users who have already visited your website, expanding into new markets, or testing out different types of messages. For startup SaaS businesses, it can also be a way to support your articles marketing efforts in getting brand visibility and awareness.
There’s a lot that goes into running PAY PER CLICK campaigns, including ad design and copy, keyword and targeting, UX optimization, confirming metrics and more. A SaaS marketing agency can handle this technique for you from start to complete.
While all of the above tactics are aspects of inbound marketing, you can rely on SaaS marketing agencies to help you with your holistic approach to gaining inbound traffic. How are of your tactics working together to drive engagement? What other specific lead generation tactics can you implement? Just how are your efforts targeted plus aligned with your buyer trip? These kinds of questions are critical for high-performing B2B marketing strategies , and an agency can clearly answer for you with demonstrated reporting and results.
Numerous SaaS companies never in fact perform thorough brand growth. The assumption is that a great product or service will sell by itself. That may be true to an degree, but you won’t be the just SaaS company selling those products and services. Your brand may be the image you project to your audience — it’s the that differentiates you out of your competitors and makes you exclusive in the eyes of prospective customers.
Your brand is also threaded throughout all of your marketing channels: your website, content material, social media, emails — it will all have a consistent brand that authentically represents you. Brand storytelling through these types of channels is one of the best methods to connect with your audience and stand out in a crowded market.
Brand advancement is hard work, and it takes a special kind of creative skill and expertise. A SaaS marketing agency can work along with you to get to know your company and build a brand that makes it glow.
How to choose the ideal SaaS marketing agency
Know your own needs
To choose the correct agency, you first need to know your own pain points. Not all needs are created equally — you might need comprehensive services from a SaaS marketing agency, yet know which are most pushing for you. For example , maybe you have a brandname developed, but you need help getting content created and released consistently. Conversely, maybe you have the particular bandwidth to create content but you’re missing a brand personality to put behind it.
Second, set objectives. You’ll likely do this with your agency once you choose one, when you even start looking, you need to already know what you want to accomplish. I usually recommend using the SMART objective framework to set goals that are well-defined and hold a person accountable.
Once you have your needs and objectives outlined, you’ll be better placed to choose an agency that focuses on the services you need most.
Know your budget
There’s no making your way around it — hiring a SaaS marketing agency is going to have a price. Keep in mind that it is money properly spent to get the ROI you’re looking for on your marketing initiatives. And before you run away from the spend, keep in mind that outsourcing really is often cheaper than hiring full-time staff, which needs paying for salaries, benefits, work place, and management all while having less flexibility to ramp up and down as needed. The key here is to do pursuit about potential costs. Understand what you’re able to spend, after that decide what you’re prepared to spend so you don’t waste your own time or a potential agency’s.
There’s a reason why 84% associated with B2B buyers look for recommendations when they’re seeking new solutions. It’s because referrals work! Your peers understand you, so they know the varieties of agencies that would be a good match for your company. Referrals may also greatly increase your confidence in the high quality and follow through of the agency you choose. After all, no one would recommend a company who supplied them with a bad experience.
Rather than starting from scratch, begin your search by asking for recommendations. If you don’t have anyone to ask straight, you can turn to online recommendation networks such as LinkedIn organizations or industry discussion boards just for help. Be wary of “Top 10” or “Best By Agency” type of lists available on Google. These often have root motivations (like agencies whom pay to be included).
Assess your compatibility
Once you begin talking with potential SaaS marketing agencies, be sure you evaluate your compatibility. You should do this from several perspectives. First, is there a cultural fit? Do their core values and goals align along with yours? Second, will your processes work well together? The actual programs they use easily incorporate with yours? What about their communication channels, reporting strategies, and overall operating processes for the services they’ll provide?
Compatibility is vital to good working human relationships, so it’s important to assess it before you formalize the relationship with a new agency.
Check their background
A quality SaaS marketing agency will have not a problem demonstrating their past outcomes. They’ll be happy to provide client references, share situation studies, and show reporting metrics that support their guarantees about what they can deliver. Do not shy away from asking for these types of resources, and you can always perform your own research on corporation websites (most will have case studies and testimonials distributed on their site).
Ask how they report results
Data-driven marketing hard disks higher accountability and better overall marketing ROI. And like we already protected, regular reporting is just as good for your agency as it is for you personally as their client. It’s the main way they demonstrate their own effectiveness. But not every company reports on the same metrics or does it in the same way. The regularity, mode, and metrics your own agency reports on need to align with your goals and preferences.
Do not go for a bargain
I’ll keep this short and simple —if an agency can be promising you the world to get way less money than everyone else, run. It’s a red flag. High quality content and strategy requires an experienced team and a lot of time. Both of those matters cost money. When you’re finding a SaaS marketing agency, you’ll get what you pay for.
Go with your belly
Once you have done your research and thoroughly vetted your options, it’s time to go with your gut. At the end of the day, even great agencies aren’t the best choice for every single client (and vice versa). Once you have a few options that you know can all deliver, choose the one that feels like it will be the best suit for you, your team, as well as your company.
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The post The Insider Guide to Choosing a SaaS Marketing Company appeared 1st on Marketing Insider Group .