Do you feel overwhelmed by the potential client of building a content strategy that covers all facets? Unsure about the real ROI on your current content advertising efforts? Stretched thin with the constant tasks required to keep publishing content?
If you answered yes to the of these questions, you’re not alone — and it’s possibly time to hire a content writing agency.
Here is the thing: outsourcing to a article writing agency might seem like an expensive and complicated undertaking, yet it’s actually the most effective way in order to optimize the return in your marketing efforts while you concentrate on your core business.
This guide will cover all you need to know about hiring a content writing agency, including:
- How to know when you need one particular
- The benefits of freelancing
- Services to anticipate from a content writing agency
- What to look for in a high quality agency
Let’ s get started!
- Half of all companies and two-thirds of large companies delegate their content marketing in certain capacity.
- Hiring a content writing agency optimizes your articles strategy while allowing you to focus on your core business.
- Signs that you may have to outsource include lack of RETURN ON INVESTMENT on current content, sensation in over your head, or even consistently missing deadlines.
- Outsourcing to a content marketing agency has several benefits including more flexibility, reduce costs, and consistent KPI reporting.
How to know it is time to hire a article writing agency
It’s tempting as a business owner to want to keep everything in-house. With regards to content in particular, it’s simple to want complete control over your own messaging, strategy, and production. But what if you could employ a content writing agency without sacrificing any of those things?
Deciding to outsource your content does not mean you’re letting it fall on your priority list or even giving it less of your concentrate. The opposite is actually true. Freelancing can be a total win-win situation because your content strategy gets more time and attention as you refocus on the things you do best: serving your customers.
Research by the Articles Marketing Institute found that will today, half of all businesses and three-quarters of large companies outsource content marketing and advertising in some capacity.
Fortunately, there are some guaranteed signs that tell you it is time to seriously consider outsourcing:
You feel in more than your head
Whenever you don’t have the right knowledge, sources, and expertise to execute your content strategy successfully, it may quickly become overwhelming. Content writing firms can fill those gaps for you and help you control your strategy from development through to execution.
Your content isn’t seeing results (or you don’t know if it is)
Are you producing content frequently but aren’t seeing the outcomes you want? Maybe you aren’t even sure if your content is yielding results at all.
Either way, it’s most likely that you are missing some essential components to your content technique, like keyword research or SEO content . Content writing agencies know all of the building blocks needed to create content perform.
Your internal team is definitely stretched too thin
Employees that have too much on the plates can quickly become demoralized and discontent in their functions. Don’t let that happen to your team!
If your team is striving to keep up with the demands of the content strategy — particularly if they don’t have the right content material experience — it’s definitely time to think about outsourcing.
You’re missing deadlines (or you don’t have them)
A substantial factor in whether or not your content technique will be successful is just how consistently you publish content . Hubspot research has found that manufacturers see the best results if they publish 11-16 blogs each month. On average, companies that weblog more than 16 times per month see a few. 5 times the traffic than those who else blog 4 times or much less.
That’s a lot of writing. If you can not keep up with your deadlines plus publish content regularly, you are going to keep fighting a good uphill battle with your content. Article writing agencies have the resources to provide content frequently and at level as needed.
You lack in-house expertise
If your core business competency isn’t marketing, it makes sense that you would not have the amount of expertise required for a high-performing content strategy.
That means that unless you come with an in-house content marketing group, you are likely missing several important knowledge that could optimize your content’s performance . Content writing companies can provide it for you.
Benefits of outsourcing
Now that you know methods to tell when it’s time for you to outsource, let’s look at a few of the direct benefits you can expect through hiring a content writing agency.
More time for your primary business
I’ve mentioned this one already, yet I’ll emphasize it right here again because it’s one of the primary benefits of outsourcing articles. There’s no getting around it — researching, writing, plus publishing content is time consuming. When you do it in-house, usually it takes away from the time you’re able to spend on your core company activities.
\ to sacrifice one for the other. When you outsource your articles, you leave the writing up to the marketing experts and stay focused on what matters many to your business.
Higher publishing frequency plus consistency
Article writing agencies dedicate all of their sources to content creation for their customers. This means they have more writers, SEO researchers, and other assistance staff to produce more content material on a consistent basis.
Consistency is one of the most important Google rating factors , so letting it fall to the wayside is a missed opportunity. Outsourcing may eliminate that risk.
That’s right — outsourcing often saves you profit the long run. Full-time content teams are expensive. They require salaries, benefits, management, and often additional office space.
When you delegate, you save on all of those costs, paying only for the services that will directly benefit your business and earn you more revenue.
Clear, consistent reporting on performance metrics
Measuring functionality metrics allows you to know if your strategy is certainly delivering results. You can expect a content writing agency to review on KPIs frequently and consistently so you can see the precise ROI on the services they are providing.
Fidelity to deadlines
Meeting your deadlines is part of your content writing agency’s job. While it’s simple to reconfigure priorities internally when other projects pop up, your own agency will always have your content schedule at the top of their own list.
A lot more flexibility with strategy and scale
Content writing agencies usually have more content material resources than a company’ h internal team. One major benefit from this is the ability to suit your needs as the client to test out an array of strategies and content sorts (like blogs, videos , infographics, ebooks and more). You can also range up or down on your articles creation as business demands without having to worry about adjusting full-time staff.
What can a content writing agency deliver for your brand?
So you’re ready to hire a content writing agency. Yet how do you know which one is right for you?
The truth is, there are several great agencies out there. It is about down to finding the one that feels right for you and your brand. The only way to find this out is usually by doing your research and speaking with multiple agencies prior to deciding which one you’ll employ.
There are, however , some specific traits, providers, and competencies you want to be sure your new agency possesses. Listed below are things you can expect a good article writing agency to deliver:
Today, 93% of all on the web experiences begin with a search engine. Whether people are looking for brands, requesting a question, or just browsing, it is likely they’re starting with Search engines.
If your content material isn’t ranking on SERPs , you might be likely invisible to your customers. One of the most important things to look for in a content writing agency is SEARCH ENGINE OPTIMIZATION expertise. Whether they’re in fact handling your SEO strategy or just creating content, you want to feel confident that all you publish is fully optimized.
The very best content writing agencies will be able to show with no problem how they integrate SEO strategies into your content development and creation. Actions like content auditing , keyword study, and technical SEO analysis will be built in to their services.
All of the content material produced by your content writing agency should be optimized. Good firms will be ready to show you examples of the way they do this and demonstrate a track record of success with their personal brand’s content and/or situation studies from other clients. This is very important for B2B companies — your agency should be able to create content that will resonates with your audience , is optimized for moving, indexing and ranking simply by search engines, as well as easily shareable on social media.
Consistent, frequent delivery
Content agencies should have delivery and publishing integrated to their processes so that you can feel confident in your content timetable. You can expect agencies to deliver content every single week for the best outcomes.
Paid promotion management
Paid promotion is a common service included with other content services. It may often give your content an immediate boost and is cost-effective when done right.
If you plan to make paid promotion part of your digital marketing strategy, you should have no problem finding a content writing agency who can handle it for you alongside content creation.
The best content writing companies will be clear with you regarding when and how they record on performance metrics. When they don’t mention it or even can’t answer your issue specifically when you ask about it, it’s a sure sign that you might want to go with another option.
KPI reporting keeps everyone accountable, assists in keeping strategies on track, and demonstrates value for the agency providing services.
What to look for in a content writing agency
It’s likely that you’ll find multiple article writing agencies who possess most of these important business competencies. Yet there are other, less tangible aspects you should also consider when making your ultimate decision. They may not be quite as easy to measure, but they’re crucial to your ability to work together along with your agency over time.
The type of content marketing furthermore requires your agency to become your partner in many respects. Developing content for any business indicates understanding that company’s mission, customers, brand voice, and overall goals.
Look for an agency who asks lots of questions about your brand and otherwise demonstrates they care to work together, not just for you.
Cultural suit is really important to your ability to work with an agency long-term. Ask yourself: will it feel natural when you are communicating with your agency? Do you share the same general ideals around best business procedures? Do your processes format well? These can all make a big impact on the success of your own working relationship is over period.
Agencies can’t be everything to everyone. While many agencies are generalist nowadays in that they offer a variety of services, the best agencies will be fully transparent with you about their particular expertise, services, and capabilities — and the limits to all three. Be clear about your expectations from the start to check out an agency that will be honest rather than overpromising on every requirement.
This one might be difficult to assess in the beginning, but it is possible to do it. Does the team from your prospective agency show up to meetings as planned? Return your calls? E-mail back in a timely manner? These are all signs of a company that will follow through in the long run.
My advice the following is to not let any company have too many chances when it comes to following through on guaranteed services. If they show from the start that they can’t deliver, move ahead to an agency that will.
Outsource to jumpstart your content strategy today
If you’re a business owner, you probably don’t have a lot of time to create blog posts and manage your own blogging strategy. But whatever you can’t do in-house, that can be done with outsourcing.
In fact , by partnering with professional content creators plus strategists, you can build an even more impactful blog without having to feel the time-consuming and expensive learning from mistakes that often comes with nailing business blogging. Over 70 % of brands outsource their particular content creation to specialized content material agencies!
And, you’ll save money. When you delegate, you can pay for the services you need and then scale up or down accordingly. You’re more agile and always ready to pivot.
The post The Insider Guide to Hiring a Content Writing Agency appeared first on Marketing Insider Group .