The particular Retention Game Is Altering: TikTok Bets On Gaming

How can a company that already offers millions of active users move even further to reach new audiences and not fall into a monotone routine for its community?

Since companies realized that the most valuable thing users have to offer can be their attention, we have noticed some huge changes in the enjoyment world. Netflix entered the gaming marketplace , so it was only a matter of time until TikTok could pull a similar shift. And that day has come.

Recognized to popularize short content video clips and being copied by other social media giants, such as YouTube and Instagram , TikTok is currently running to a new and engaged audience. According to a report by Reuters , ByteDance, the brand name owner of TikTok, has started running some tests in Vietnam, so that users can play games inside the video-sharing platform. Mobile games are a great way to boost revenue through advertising, in-game currency items, as well as keep users inside the system.

Also, the people using Douyin, ByteDance’s Chinese version of TikTok, have been able to enjoy games inside the app given that 2019.  

TikTok offers tested a way to bring HTML5 games to the platform, that is a common form of minigame, via third-party game developers like Zynga Inc (famous for producing FarmVille, which I know you have played at some moment of the life). The plans are usually to bring the gaming functions for the social network to a broader audience in Southeast Asia, perhaps as early as the third quarter of 2022, according to VGC .

Besides working with third-party devs, we should also have in mind that ByteDance acquired Moonton in 2021 for $4 billion , so we can expect some first-party and unique titles in the future.

Since Instagram recently introduced changes to its algorithm to benefit original articles , can we expect such a bold move from Meta’s social platform?

What’s the take for creators and marketers?

As content material creators and marketers, we are seeing a new window of opportunities to reach new audiences with interactive content and unique in-game experiences. We’re talking about interactive in-game advertisements, new gamification experiences regarding brands, and much more.

We’re residing in the retention era and order to be successful among thousands of different brands, your brand needs to create much more than just a standard and static ad. It’s crucial to create a unique experience for users, something to be remembered for.

Regarding mobile game developers, are we witnessing a new ocean of opportunities for indie games and studios? Like a gamer, I hope so. In fact, the more options, the more enjoyable.

As days go by, all of us witness the merge of different entertainment segments into a giant battle for attention. Although we can’t see it live, it’s happening right now, on this screens.

The particular post The particular Retention Game Is Transforming: TikTok Bets On Gaming appeared first on Rock and roll Content .

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