The Podcast Phenomenon: U. H. Podcast Ad Spend Offers Reached $590M, In 2021

Whenever was the last time a person listened to a podcast? In case you are in the US and answered in just a week, you belong to the 24% of the population (68 million) who listen to pod-casts on a weekly basis, based on the Podcast Insights . Besides that, researchers have shown that in 2021, podcast advertisements have reached nearly $590 million, and the anticipation are to keep increasing within the next couple of years.  

Facing this, here is a great opportunity for articles creators to enjoy this unique second and take advantage of this press format to put their brands out there and stand out with this new content strategy. Podcasts can be revolutionary to increase brand awareness and engagement in fact it is time for marketers to pay for attention to this trend.

Podcasting background

Audio formats are not brand new, just like blog posts. Within the ’80s people used to record their experiences in audio format to share with other individuals and at that time they didn’t use many resources, so there was no editing and never a lot of investment in terms of machines.  

With the iPod starting people started to transfer their own audio blogs and this became more popular. However , the name was still unpopular and so they made a decision to combine “broadcasting” and iPod, and the “podcasting” term was created for the first time in 2004.  

Over time podcasts have become popular, but it was only within 2019 that the boom really happened: close to 155 million people were including this new format of content material into their lifestyles.  

It is curious that, since then, Apple company and Spotify started to really compete for #1 position, but even though Apple was initially, Spotify gained a lot of recognition and is now leading the forex market.

Supply: Statista

Why pod-casts?

At the beginning of the content era we had only a handful of formats accessible, and written content was the major one. But now, with interpersonal platforms, we have much more to explore. Video became more popular than ever and now the time of pod-casts has arrived.

As the world is certainly evolving people are becoming more busy and busier. We’ ve never faced the reality that we now have so much to do. It even seems that 24 hours are not enough anymore, and podcasts make it possible to multitask.  

The exciting point is that they are extremely versatile and therefore are not only a form of entertainment but additionally a channel to teach, link and inspire other people. Designed for marketers, they are a great way to construct brand awareness and engagement.

Nowadays we have over 700, 000 energetic podcasts and 29 mil podcast episodes available. There are podcasts regarding literally everyone and for every single subject you’re interested in: technology, pop culture, politics, views, comedy, and so much more.

Marketing situation

The early adopters already know that millions of people are listening to podcasts every single day, and they didn’t miss the opportunity to transform that into possibilities for their brands. According to Insider Intelligence , a projection was created meant for 2022 of 424. 2 million podcast listeners globally and they expect to see ALL OF US podcast ad spending to boost by 30. 2% YoY in 2022, surpassing the $2 billion mark.

Those numbers mean one thing: if you’re not thinking about podcasts for the brand you should start doing so.

If we try to understand these numbers, we gotta consider humans first. People simply love to listen and truly connect with the content creator. Podcasts allow the public to really indulge and feel, and nothing is better for a marketer compared to someone that is actively listening and paying attention.

Podcasts are very well targeted to their audience, and are also able to connect them. Researches show that 80% associated with listeners finish almost the whole podcast episode, which is a reward for marketers that are investing lots of money on ads.

In this graph we can see that a couple of industries are already jumping into this new format, so why are you currently waiting to start a new technique in your company?

Creating a podcasting

I already mentioned here just how podcasts are becoming so popular, but if you’re still not sure why you should start a podcast strategy for your business, here are 10 more reasons in order to convince you:

  1. You can create Long-Form content.
  2. There are minimal Start-Up costs.
  3. You are able to repurpose your content.
  4. You can target your target audience directly.
  5. There is certainly less competition compared to additional media forms (until now).
  6. Podcasts can reach potential new customers, boosting traffic generation and improving conversions.
  7. Podcasts are personal, because of that, they are highly engaging.
  8. Podcasts can increase brand awareness among 24% to 79% .
  9. It’s more interactive than other types of content.
  10. Podcasts build authority and allow you to become an Industry Influencer/Thought Chief.

No matter where your company relies, it is time to look into this new strategy and explore the benefits.

To start you need to strategy, create a name, format, duration, and concept. After that, you need to choose the equipment and software program and you’re ready to record your first podcast. Remember to continually plan your topics in line with the personas you’re trying to focus on and create real, personal contacts. That is what will make the distinction.

Now that you have learned more about the particular podcast industry and how you can benefit, if you think your company can be ready for the next step, don’t miss the wave!

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The post The Podcast Sensation: U. S. Podcast Advertisement Spend Has Reached $590M, In 2021 appeared first on Rock Content .

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