Are you creating content however, not seeing the results you expected? Are you wondering if your content material is earning results in any way? Are you just starting to build a new content marketing strategy?
If your answer to any of those questions is yes, you’re probably wondering methods to create content that your customers won’t just read yet will really love.
It’s a great question, and one that (in my opinion) marketers don’t ask sufficient. Instead of just churning out happy to check a box or even climb the Google search positions, is it possible to create content that your customers actually love to understand? That they’ll even conserve and share?
We have got good news: yes, it is possible.
To do it, you need a few things:
- Well-defined goals
- A deep understanding of your audience
- Alignment with your buyer trip
- Visuals plus high shareability
- A process for monitoring functionality results
- A plan for using insights to improve your content
In this article, we’re going to explain to you all of the above so that when you finish reading, you know just how to create content that retains your customers coming back for more.
- Tools like the SMART goal framework and buyer personas can help companies set goals and realize their target audience.
- Keyword analysis and SEO optimization is vital to create content that’s highly relevant to your customers.
- Aligning content to the customer journey ensures customers get the right content at the correct time.
- Visual content gets exponentially more engagement compared to text-only content.
- There are simple ways, such as social posting buttons, to make your content more shareable.
- Brands should regularly evaluate which current content is most successful in order to build more content their particular customers will love.
Why you need excellent content
The fact remains this: your customers are embracing search engines for information about your own brand before they’re coming to you directly. 81% of shoppers today say their brand name research starts online, plus 93% of all online encounters begin with search. Your content is often the first touchpoint your customers will have with your brand.
And if they don’t love it? Well, they’ll likely appearance elsewhere.
The particular digital marketing landscape is also crowded. Content creation alone is not enough to get noticed or attract new customers. Your content must be well-written, well-designed, high-value, plus targeted to the right audience. It requires to address the specific needs of your ideal customers.
In other words: you need to know how to create content your audience enjoys. In the next section, we’re likely to walk through the specific actions you should take to start doing just that right away.
How to create content your clients will love
Understand your goals
You probably know what your overall business goals are, and that is a great start. But did you know what you’re trying to obtain with your content? The thing is content goals are different for every company. There are some common goals, certain — higher Google rankings and more natural traffic , for example , should always be on your list.
But other targets may be more important to some businesses than others. Lead generation , for example , is really a top priority for most B2B companies. For a B2C ecommerce organization, driving direct sales through your internet site is probably at the top of your listing. For a newer startup, brand awareness may be the most important objective.
The key would be to know what’s most important to your company so that your content aligns with those goals particularly. To set detailed goals that will keep you accountable and drive results, you can use the SMART targets framework.
Define your target audience
Who are you creating content for? If you don’t understand the answer to this question, the majority of your content will be like a chance in the dark. You won’t actually know whether it’s appropriate or not. There are several tried-and-true frameworks you can use to define which your target customer plus audience is. The one you’ve probably heard of — then one of the most effective — will be personas.
Customer or buyer personas give you insight into the needs, motivations, and goals of your target customer. When they’re done properly, they can be extremely useful for establishing content that is hyper-relevant and valuable to your audience, eventually increasing your leads and product sales.
Perform key word research
Body pretty confident that you know exactly what your customers are searching for? If so, you are not alone — this is a trap that many brands fall right into. No matter how well you know your customers, you can’t be sure about how their own needs and behaviors lead to search terms without doing real keyword research.
Trust me, you’ll be surprised at what you find when you begin researching keywords relevant to your own industry, company, and customer. While you’ll probably discover words and phrases you knew will be there, you’ll also find surprises that you never might have thought of otherwise. Surprises that create opportunities to develop new content your customers will love.
Fortunately, keyword research is easier than ever. I recommend checking out the free tools from Ahrefs plus SEMRush to find out what you’re already ranking for and discover new keywords you can create into your strategy.
Here’s a quick demo of SEMRush’s keyword research tool to give you an idea of how it works:
Align at ease with the buyer journey
A big part of developing a strong content marketing strategy is understanding your buyer journey. And when it comes to understanding how to create content your customers love, this position is really important.
Here’s why: potential customers at each stage of the buyer journey are looking for different types of information. If you deliver the wrong information, you risk leaving them frustrated or even, even worse, turning to other brand names to find the solution they need.
Aligning your content with your buyer journey ensures that the best information gets to the right viewers at the right time. Not only does this make users more likely to love your content, it makes them more likely to take the next step toward becoming a paying client!
Here’s a great example of detailed content and buyer journey alignment:
Make it visual
Visual content material includes images, videos, infographics and anything else that provides a visual component to your articles. It increases content engagement across every channel, and it is pretty much an essential if you want to create content material your customers will love.
Here’s what we mean:
- Blog posts with images get 94% more views than those without them
- Tweets with images receive 150% more retweets than text-only posts
- This year, the average person is predicted to invest 100 a few minutes daily watching video content
Visual content furthermore just plays into the method our human brains work. A whopping 90% of the info transmitted to our brains is definitely visual.
Adding visuals to your content doesn’t have to be difficult. Certain, some projects like lengthier infographics may require a design team. But for the most part, you can source images and videos through reputable sources online or create your own using free tools like Canva or your iPhone camera!
Make it shareable
People love to share content. Conversations are taking place online about every subject and industry in the world, plus content is a tool individuals use to start the discussion or contribute to it. Individuals also love to share participating content for fun. Buzzfeed is a prime example of how creating fun, casual, shareable content can drive traffic plus brand awareness. Their listicle articles are a staple of internet culture.
You can encourage the expressing of your content first by covering the topics they worry about (but you know this already) and then by making it easy for them to share. Two simple ways to do the latter are with social sharing control keys on your blog posts and by posting your blog articles on your own social networking pages.
Build on what’s working
Quick tip: you don’t have to keep reinventing the wheel to find new ways to create articles your customers will love. Instead, monitor your success using Google Analytics, the analytics dash on your CMS, or your own data-driven process for calculating content performance to determine what your customers are enjoying most.
Once you know, find ways to keep creating that kind of content! If they are loving your infographics, more infographics it is. If there is a particular topic or blog author your customers are responding to, it is time to create more content around that topic or even from that person.
This process can also work the opposite way. By monitoring your performance and frequently evaluating your content metrics, you can determine what’s working and what’s not working. After that, you can make the right adjustments within real-time to keep your content technique fresh and effective.
Boost your customer wedding with great content
Creating content your customers love takes time plus experience. The team associated with writers and SEO experts at Marketing Insider Team can deliver you personalized, SEO-driven content every single 7 days that’s sure to deliver results.
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