The right way to Integrate Motion Graphics inside your Content Marketing + Illustrations

How to Integrate Motion Graphics in Your Content Marketing + Examples

When was the last time a YouTube ad or a social media submit caught your attention?

The thing that was it about the content or even information that stopped you from skipping the submit on your feed or clicking on the Skip ad switch?

If you’ re wondering whether our attention covers have shortened as often reported, the jury’ s nevertheless out. Some say that equating our attention span to that particular of a goldfish is a myth.

A single thing’ s for sure, although – the way we’ re processing information online is certainly changing.

YouTube UNITED KINGDOM industry manager Paddy Collins writes which our attention span is like the muscle. With the deluge associated with data and information, our own attention span muscles allow us this reflex of directing itself elsewhere if it knows what will happen next and doesn’ t like it.

In other words, your audience has discovered to shut off their attention muscle if your information is certainly irrelevant to them.

A survey from Salesforce Research also supports this idea. Based on the survey, 80 percent of customers say that the experience a brand offers during marketing and sales interactions is just as important as its products or services. In short, low-quality content could kill your chances of getting new customers.

The good thing is there are motion images!

Keep reading to learn why you should start using motion graphics in your content marketing initiatives pronto and the different ways you can integrate all of them into your existing content.

Exactly why use motion graphics within content marketing

Motion graphics, in a nutshell, are animated graphic elements.

Motion designers develop rich and vivid images with movement to catch people’ s attention. Whether it’ s for explainer videos or a Twitter gif, motion graphics make your own visual feel more life-like, which engages and pleasures your audience.

Ryan McLeod writes in Invision’ s Animation Handbook that animation is like umami in creating delicious, nourishing food. While the dash of umami may transform bland food into a delicious meal, motion images transform content into a more satisfying experience.

Here are 5 factors you should start using motion graphics as umami for your current (or new! ) content marketing efforts.

1 . Motion graphics make your content unforgettable

As a marketer, you want people to engage with you and share your content. It could be a challenge if you have a lackluster brand recall.

When you see a video that resonates together with you, you share it along with your friends. It’ s human being nature.

Adding motion for your visual content aids in details retention and brand recall.

With motion graphics, you are able to grab your audience’ t attention and make it simpler for them to recall more details in regards to a topic, a product, an event, or perhaps a brand. As a result, the motion graphics in your content will help prospects consider your item or services.

2 . Movement graphics highlight the most important parts of your content

Adding motion images to your content marketing toolbox can help highlight your unique value proposition.

Catching your reader’ s eyes with cartoon graphics can also help prospective customers decide whether or not your business or even service is precisely what they’ re looking for.

3. Motion graphics make your content entertaining and easy to understand.

It’ s i9000 one thing to catch someone’ s attention, but it’ s another for the individual to look at your content and remain interested.

With motion images, animators can tell a story in the quickest, most straightforward way possible. The digestible chunks format of motion graphics can pick up reader interest, which can result in more engagement.

4. Motion graphics are versatile bits of content

Another benefit of using motion graphics is that they’ re versatile. Use them in an explainer video to highlight your product’ s benefits or use them on social media and encourage people to reveal your content. From serious, educational topics to fun, easy going beats, motion graphics at all times bring out the best in your content material.

5. They can be used more than once

Motion graphics are easy to repurpose. You can cut an explainer video into 10-second gifs or transform an cartoon infographic into a static infographic.

How to use motion graphics within content marketing

Now that you’ re aware of the motion graphics benefits to your marketing and advertising campaigns, here are 5 methods for you to use them. Give them a try watching your engagement soar in the next few months!

1 . Logo animated graphics

Adding motion in trademarks is a great way to spruce up your branding materials, event booths, and email signatures. An animated logo will not only pique your audience’ s curiosity, but it’s also a great brand recognition tool . Spotify Live’s animated logo below is a good example!

Source: Michael Brekka

2 . Social media GIFs

GIFs, or even animated images, have become a huge part of social media and well-known culture and it would make perfect sense to add them to your content marketing arsenal.

Not only do these people capture attention, but they also come in a form that most people recognize and enjoy. Plus, animated gifs help your brand appear more approachable, relatable, plus memorable!

3.   Explainer videos

Do you want to talk about the origin story of your company? Or would you like to highlight how your products are manufactured?   You should consider explainer videos!

Whether or not you want to upload it in your YouTube channel or have your own sales team use it every time they’ re interacting with a potential client, explainer videos translate complicated ideas in a fun, a lot more engaging way.

4. Facebook ads

Instead of paying countless numbers for a full-length video that you can feature on social media such as Facebook, movement graphics for your Facebook advertisements are a good alternative. The good news is that video clip content can bypass the written text amount restriction on Fb ads because only the thumbnail image counts.

five. Animated infographics

An infographic is already a great way to present a number of00 information, but adding motion and movement creates a whole new content experience.

An cartoon infographic’ s moving components will draw the reader’ s eyes to details that need the most attention. Plus, animated infographics are affordable to produce in contrast to videos.

The takeaway

From ads to Twitter GIFs to explainer videos to cartoon infographics, motion graphics inside your content are the perfect device to share an exciting brand tale, communicate product value in under a minute, and engage your own audience. Most of all, thoughtful motion and motion in your images makes your content more individual, authentic, and relatable.

TIP:   If you are too busy, you can always  hire a movement graphics expert or a freelancer  on Fiverr .

Guest writer:   Kai Tomboc is currently caring for content at  Piktochart , an easy-to-use style tool that helps you inform your story with the visual influence it deserves. She has composed for various SaaS brands and publications like G2. When not engrossed in a guide, she’s most likely taming tardigrades.

The post How to Integrate Motion Visuals in Your Content Marketing + Examples appeared first on Jeffbullas' s Blog .

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