The Top 6 SEO Challenges Brands Are Facing In 2022, According To HubSpot Data

Google’ ersus algorithm is changing frequently, so every marketer that works with SEO must focus on those updates in order to alter their digital strategies or create new ones. It makes many companies ask on their own which SEARCH ENGINE OPTIMIZATION challenges they will find .

Recently, HubSpot has published a review about web traffic and analytics to know how websites are performing and what they must have to be on the top associated with search engine results.

Based on the report, we all decided to write this article that will introduces the main challenges with regards to SEO and how to face them. Are you ready?

What are the 6 SEO challenges that brands can anticipate this year?

Let’s have a look at the challenges every internet marketer must be aware of.

1 . Remaining on top of algorithm changes

Google’ s algorithm is constantly changing and marketers must keep up with them. According to Moz , we have had six changes in 2022 up to now, and 16 updates all through 2021.

Everytime an revise comes, the way how Google sees every webpage changes, and this can be good or bad for your content material production. In 2020, some websites dropped positions on SERP, as you can see in the example below.

A user reported to Google that he had the first position for years and, then, in one night, lost 3-4 positions.

So , the end to avoid this kind of problem is being on top of your industry . Regardless which kinds of changes come, producing content material about the main topics of your niche helps you to get along with the particular algorithm.

Here at Rock Content , we publish trend articles three times a week. So , if you want to understand what is new in Digital Marketing, stick with us and sign up for our newsletter!

2 . Not ranking higher in search results

We are aware that SEO takes time to create results, but to get all of them, we must do all our own homework. It means every detail you have to do in terms of SEARCH ENGINE OPTIMIZATION counts to reach a good position on Google’s results .

Although some websites produce really special pieces of content, they forget to do things that look foolish, but are extremely important, like:

When these points (and many more) are missing, Google doesn’ capital t see the content as good, as well as your ranking probably won’ t be high, especially right after an update that takes those points into consideration.

several. Using keywords incorrectly

In the past, in a search engine far far away, keywords were enough to take websites to Google’ ersus first page, even if the content material was poor. But , fortunately, these times have changed.

These days, only keywords are not sufficient to boost your organic results, because the most important thing is not the keyword by itself, but the user intent behind the keyword .

So , before writing a piece of content material based on a keyword, make use of tools such as Keyword Planner or SemRush and create a Google search with the keyword to understand what people are really looking for. Consider notes of all the topics that you simply find and use them inside your article.

4. Writing persuasive titles and meta descriptions

Everytime someone finds your site on Google’ s search results, the next step is convincing them to click. That’ s why your articles must have compelling game titles and meta descriptions .

This particular Backlinko´s study says that emotional game titles have better chances of producing visits and increasing your click-through-rate ( CTR ). So , our recommendation is focusing on the problem your own public has and how your content will help to solve it.

Check out the example below.

This short article about Copywriting written by us can be found in Google’s first page when you look for “copywriting”. The title indicates a problem solution and that creates over 800 visitors for all of us every month.

Further, if your articles is really great, Google can provide you with a featured snippet place, also known as “position number zero” because it’s the very first a single.

The particular example above shows our article regarding Artificial Intelligence Algorithms . Having it in the showcased snippet position brought great results in terms of CTR, 11, 8%, which is good, according to Backlinko.

5. Missing the mark on mobile

Nowadays, many people in the world use mobile devices to access the internet, much more so compared to on desktop. It means your website must be mobile friendly in order to attract and keep your visitors.

In addition, since Come july 1st 2019 , Google prioritizes mobile versions of web pages to index and position them on SERP. Thus, if you know any website that will doesn’ t perform well upon smartphones and tablets, probably it’ h not ranking well on the search engines .

So , when you contract a developer or create a web page using a CMS like WordPress , be sure the template is responsive and the loading speed is fast. Currently, as Google stated , 53% of trips are abandoned if a mobile site takes longer than 3 seconds to load.

So , if your website is gradual, certainly many people are leaving it to visit your competitor’s page. But , don’t worry. We have a solution that will help you out !

6. Leveraging video in search results

Content in video can be quite useful considering what the user wants to find. For example: if you need to know how to play guitar, a video that shows how to do that is more preferable than a blog post.

Google knows this, that’s why the video over appears in the first position. Danielle Marshak, Google’ h Product Manager, said that Google is working and improving on a lot more ways to experiment videos as search results .

So , if you would like your videos to be upon SERP too, some guidelines must be followed, like:

  • adding chapters to your video : it makes Google understand your content as a whole and use different clips searching results;
  • using the keyword in your content material : the same way the keyword must be put in a write-up, the same goes to videos, since YouTube and Google recognize when you say it, which is good to improve your position in results;
  • optimizing the title, description and your thumb image : the same SEO practice you use in blog posts through Yoast SEO must be done with your video clips to get a better rank plus a high CTR;
  • adding tags : although they don’ t help blogs’ SEO , they still work in terms of videos because they help your content to be found simply by users.

How to get over or keep up with the current SEO challenges

Now that you know the 6 challenges every marketing expert needs to face in terms of SEO, let’ s go to a few tips you need to follow in your SEO strategy to keep having good results.

Focus on the buyer character to produce your content

It can audio obvious, but we nevertheless need to remember it. It’ s not unusual to find out companies producing articles that have no connection with their buyer persona or the business itself. The consequence of this action: no results.

So , it doesn’ capital t matter if a keyword includes a high search volume or even if a hot trend is happening, a articles about it will have no which means if it’ s not really connected to your buyer character .

Make sure your SEO homework is done in all your articles

Inserting the keyword within your content, adding alt labels in your images, filling SEO title and meta-description… They are examples of tasks you need to adhere to in every blog post that you publish. But , have you done it with old posts too?

Take a look at previous articles and make sure your SEO homework is completed in all of them. You can start with posts with better search positions and that bring more visitors according to your Google Analytics .

Run a SEO audit to fix your issues

Finally, finding issues in websites and blogs is very common, especially if the number of published contents is massive. So , you must run a SEO audit to identify those problems (some examples: error 404 , a lot of redirects or cannibalization ) plus fix them.

Tools for example Screaming Frog and SEMRush have really good SEO review functions.

Now, you are ready to overcome the 6 major SEO challenges that we presented here in this article.  

Last, but not least, remember to follow SEO trends every year to learn how to prepare your strategy. Incidentally, do you know which trends we now have for this year? Stick with us and take a look now !

The post The Top 6 SEO Issues Brands Are Facing In 2022, According To HubSpot Information appeared 1st on Rock Content .

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