The human brain loves to process visual information. For a lot of all of us, it’s simply the best way to pick up and retain new details.
Yet don’t take my phrase for it –– listen to professionals. According to one much-cited study from 3M :
- Visible aids improve learning by up to 400%
- We procedure visuals 60, 000 instances faster than text
- The average person only remembers about a 5th of what they hear
Therefore it’s no surprise that greater than 99% of current video clip marketing professionals told HubSpot they were going to keep on using video in 2021, with 96% planning to preserve or increase their spend.
Of course , video is just one kind of visual content marketing . There’s plenty of visual tactics plus techniques you can use to display your brand and raise awareness, so we’re going to look at five of the most efficient approaches in this article:
Create (Better) Infographics
If you were doing work in digital marketing –– or simply spent a lot of time online –– in the early 2010s, you’ll likely remember the whole web went mad for infographics. They were everywhere. By 2016, one study named them as comfortably the most-shared content type:
The particular world’s moved on a little ever since then –– for starters, Google+ has joined Bebo and Buddies Reunited in the social media graveyard –– but infographics could be extremely effective from a storytelling and brand-building perspective.
However , should you be going to see results from infographics, they need to be good –– by which I mean, they need a consistent style and messaging that conforms to your brand name and resonates with your target audience.
Unless you have a whole team of graphic designers to lean on, the best choice is to use an infographic maker . That is what non-profit organization Stop Hunger Now (SHN) do. It used Canva to help it create highly visual content that communicates stories of extreme low income and the real-world situations that cause it:
With 20 offices across the ALL OF US, it was hard for SHN to build and stick to the seamless visual identity each time it created a new bit of visual content, but equipment like Canva make the procedure a lot simpler.
Showcase Your Vision Through Brand Videos
Bear beside me, because there are a couple points to be made here.
- 68% of marketers say video has a better return on investment than Google Ads
- 53% associated with marketers say video assists them raise awareness
- 52% of marketers say movie helps them build believe in with potential customers
So we’re agreed: video marketing is generally a “good thing”. But it can be especially useful from a branding perspective.
By generating brand videos, you can put storytelling into practice and explain your company’s mission and values, exactly like HubSpot does here:
This is important, because now nowadays, people want to buy from brands that don’t just market a great product at an inexpensive price, but are actively making the world a better place . Indeed, 71% of consumers prefer to purchase from brands that align with their values, according to research through 5W Advertising .
Make Sure Your Videos Cut Through From the First Second
Okay, so we know video marketing is important.
Unfortunately, a lot of marketers are still kind of intimated by movie. In fact , 80% admit they will create more videos if they knew an easy way to do it, according to the same Biteable survey I referenced in the previous section.
In reality, you will find lots of simple-to-use options that take all the hard work out of creating impactful brand videos. And one of the most important tools to add to your video creation kit should definitely be a watermark-free intro maker
Why? Because the starting few seconds of your video would be the most important.
On YouTube, the world’s biggest video platform, the average retention rate stands at around 30%, according to Databox
In other words, the typical consumer is only going to watch 30% of the video –– and they certainly won’t stick around for longer if your intro doesn’t capture their particular attention.
Check out Yoga exercise With Adriene , the YouTube channel associated with everyone’s favorite yoga instructor Adriene Mishler, for a glimpse at how to do this. In her annual 30 Days of Yoga exercise content series, Adriene begins each video with a short affirmation, followed by a simple computer animation that shows you’ve reach the right place:
It isn’t really rocket science; it’s just a couple of words, a simple graphic, plus a little basic animation. However it sets the perfect tone throughout the video.
Revamp Your Brand Collateral
Visual storytelling isn’t just for your marketing team. It applies to much more than your weblogs and social media posts.
In particular, it should be a key element of your brand collateral –– the assets you use to nurture prospects, build sales pitches, and present to clients.
Sure, it might not be the particular sexiest part of your content strategy, but it can have a huge effect on your bottom line. A advanced sales presentation could make the difference between closing the deal or losing out to a competitor.
Japanese financial data aggregation platform Moneytree understood the importance of effective brand collateral, having recently gone through a full rebrand and redefined its guidelines.
What is more, with its sales team consistently presenting to conservative companies like banks, Moneytree’s sales decks had to be perfect. Once again, it used Canva to help its sales force create quality decks and sales enablement content quick and in line with its new branding.
But Canva isn’t the only option –– there are lots of visually appealing free PowerPoint templates out there that can gain levels your sales content.
Manage Visible Storytelling Projects Effectively
One of the biggest challenges with highly visual marketing projects is that there are a lot of moving components.
As an absolute minimum, there’ll be a graphic designer and also a copywriter. Factor in a bunch of additional stakeholders –– clients, accounts managers, sales leaders, social networking marketers –– and the whole thing can quickly become mired in bureaucracy.
Constant feedback plus amendments make it near-impossible hitting project deadlines, and everybody ends up unsure of what they’re meant to be working on any kind of time given moment.
The solution? Use marketing project management software .
Project administration apps like Asana, Basecamp, Planio, and countless others provide a seamless platform to get collaboration and make it clear when key tasks need to be finished.
Recognizing this, the Chicago Symphony Band started using Planio for many methods from programming to ticket product sales and subscriptions to wealthy content creation, allowing it to visualize the current status of every initiative, right down to single tasks and hours tracked.
Like the sound of visible storytelling for branding? The good thing is, it needn’t be a complex process.
Start by identifying a few assets that will make the biggest impact on your brand –– whether or not that’s highlighting your company ideals or improving your sales enablement content.
Then use a project management tool to keep every thing on track. Simple!
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