Podcasts have exploded in popularity over the past decade. Today, people turn to them for many methods from daily news updates in order to murder mysteries to sports commentary to personal and professional advice and more. There’s truly a podcast for everyone each mood.
Marketing experts are no exception, and through the years I’ve been lucky enough to be a guest on some actually awesome content marketing pod-casts. The list that follows is really a collection of some of my favorites. With this list you’ll find implies that provide valuable insight on modern content marketing techniques, plus innovative and doable tips you can implement at the company right away.
What it’s about: The particular MarketingProfs blog is a first resource for marketers looking for helpful tips and insights. Their podcast, Marketing Smarts, provides an awesome complement to their blog by means of interviews with marketing who can give actionable advice to enhance your strategies and enhance your results.
Why we love it: MarketingProfs releases a new Marketing Smarts event every week, meaning you can search their library for just about any marketing topic. Their interviews have a diverse set of professionals with backgrounds in different industries, sorts of companies, and marketing expertise.
Episode(s) to check out: I enjoyed spending time to the Marketing Smarts podcast speaking about a few of my favorite topics: content material marketing, employee advocacy, and future marketing trends.
Sound bite: “ I want to talk about a totally reset. Let’ s remember exactly what content marketing and advertising really is, and let’ s reframe it as the future of marketing and advertising. Because the alternative is a demise spiral into oblivion for a lot of marketers. ”
What it is about: QuietLight is a agent for SaaS and e-commerce companies. Their podcast provides insight and resources for buying and selling these types of businesses.
Why we all love it: QuietLight’s podcast covers a wide range of topics, and every show focuses on actionable tips that you can apply in the real world. If you’re an entrepreneur by nature or search for ways to be more entrepreneurial, this particular podcast is a must-listen to suit your needs.
Episode(s) to check out: Marketing is one of the focus areas covered in QuietLight pod-casts. I had the chance to be a visitor on a recent episode plus talk about cutting paid advertising costs to boost revenue.
Sound bite: “Paid press is only going to get more and more aggressive, whereas natural traffic can be evergreen. And if you can get to the top of the rankings, it’ s work that you did in the past that’ s [paying off] today versus mass media money you spent yesterday. ”
What it’s about: The Bright Ideas Podcast simply by Trent Dyrsmid can help you level your business with better techniques and processes — which includes as it relates to marketing.
Why we love it: It was a bummer to hear that the Bright Ideas podcasting was coming to an end a few months ago after an awesome 12-year run. The good thing is that you can still access the library of episodes , where Trent covers tons of marketing- and business-related topics featuring guests with expertise on each one of these.
Episode(s) to check out: I’m fortunate that I got to talk with Trent on the Brilliant Ideas podcast in mid-2021, where we did the consult (of sorts) directly on the podcast to talk about exactly how content marketing could effect Trent’s business.
Audio bite: “When we discover something that generally speaks towards the concerns that we have, the things that maintain us up at night, that is when we engage. ”
What it’s about: Credit Suite provides loans and credit score for small businesses. Their podcast is one of many resources they provide professionals, and it features sector influencers who share their insights from firsthand experience.
Why all of us love it: The niche subjects! You’ll find everything for the Influencer Blueprint Show from how to target the right clients to scaling your business by using social media to raising chickens for fresh produce (you read that right). But do not worry, there is no shortage of marketing-related topics.
Episode(s) to check out: I got a chance to be on the Influencer Blueprint Present to talk about one of the biggest (and usually underleveraged) benefits of content marketing strategies: its compounding effect.
Sound bite: “Advertising tries to disrupt people … [but] in a television show, on a radio show, or in a magazine that you’re browsing, you’re not reading the idea or listening to it or watching it for the advertising campaigns, you’re watching it for the actual content. And so extremely effective marketing is the material, not the interruption. ”
What it’s about: This Predictable B2B Success Podcast helps business owners and promotion sales execs achieve foreseen growth by expanding all their influence. Every episode contains a founder, executive, or considered leader in the B2B space.
Why all of us love it: This podcast deep-dives into marketing and sales issues from a leadership perspective. Should you be really looking to affect technique from what you learn, this specific podcast is a good choice.
Episode(s) to check out: Recently i got to talk about building buyer relationships on the Predictable BUSINESS-ON-BUSINESS Success podcast — some thing every business should consider foundational to their marketing strategy.
Sound bite: “Just check out what your customers are trying to get rid of, provide answers, expertise, thought leadership and help to those shoppers around their biggest challenges and you earn the right to in that case present the kinds of treatments you want to sell. ”
Precisely what it’s about: On the weekly Marketing Book Podcast (episode released every Friday), host Doug Burdett interviews creators of these studies of books on contemporary marketing and sales trends.
Why we enjoy it: The podcast provides quality insight from industry considered leaders as they expand on and answer questions about the ideas discussed in their books.
Episode(s) to check out: I was fortuitous to be invited twice towards the Marketing Book Podcast to speak about The Content Formula and Entail People Suck with Doug.
Good bite: “You don’t have to be the CEO to drive change in your company or to feel like you’re producing impact in your job. You could end up at any level — if you put the customer at the center and you have the exact courage to push back at bad ideas. ”
What it’s about: Advertising Over Coffee is organised by marketing gurus David J. Wall and Christopher S. Penn. It talks over topics related to both fresh and classic marketing.
Why we enjoyed: Every episode is like an advertising TED talk. The guests include unique expertise and every niche covers cutting-edge ideas or perhaps new takes on old versions. If you’re looking to expand the marketing knowledge and perspective, this is a must-listen for you.
Episode(s) to check out: I got to talk to John about the encouragement behind Mean People Draw in 2019.
Hear Here: Jordan Brenner on Mean People today Suck
Sound Bite: “When anyone have empathy for your personnel, for your colleagues, for your crew — and you put the buyer at the center of everything you do — you can really generate the great results that your organization wants. ”
Just what exactly it’s about: A Shark’s Perspective focuses on continual curiosity about the consumer and how they respond to brands through marketing, marketing, and the customer experience.
Why we enjoyed: The show helps guests challenge their assumptions regarding how marketing tactics, content, and also customer interactions really call and make an impact from the customer’s perception.
Episode(s) to view: My conversation with invite Kenneth Kinney focused on guidelines on how to connect with your audience simply by creating high-value content.
Listen Here: The ROI Of Your Content
Sound Bite: “The country has changed. Most marketing pulls, and we need a new plan. ”
Exactly what it’s about: The Groundswell Marketing Podcast features attendees with unique ideas with sustainable growth marketing and developments shaping audience engagement.
Why we adore it: Host Scott Martin is usually an entrepreneur himself, and most of his guests take a great entrepreneurial approach to looking at new opportunities and future industry trends. You’ll hear world wide ideas shared in every situation.
Episode(s) consider: I got to talk with Martin about the importance of making this marketing content human-centric.
Listen Here: Why Human Centric Content Marketing?
Sound Bite: “The days of marketers outsourcing their own creativity are over… Marketers need to take the mantle meant for owning the definition of what it means to be creative, the value that barefoot running means to be creative, often the humanity that has to come regarding being creative, and discover who we are as a brand, what the tone of voice really means, and also ‘if we were a person, just what would we sound like? ’”
What it could be about: The Little Bird Promotion Podcast covers a range of subjects around marketing, business traditions, market research, and digital transform.
Why many of us love it: Little Bird’s podcasting library features an awesome mixture of episodes that offer high-level ideas and others that provide practical, outlawed tips and tricks to use at work because life.
Episode(s) to check out: I’ve had a chance to be on the Little Bird Online marketing Podcast twice, most recently to speak about content marketing and the importance of the individualized customer experience.
Listen Here: Priscilla and Emmanuel Brenner Do a Double Get
Tone Bite: “The need for online digital transformation is because customers are really demanding it. We don’t care about brands anymore. Were happy to replace one system for another based on experience. And even it’s the digital platforms and the culture of the staff members at those companies that can be defining that. ”
What it’s about: The interior Marketing Podcast talks about just how companies can boost all their marketing results by concentrating on their most powerful brand supporters and stakeholder audience — their employees.
Why we love it: This particular podcast is a treasure trove of advice on how companies may improve by first and major looking inward.
Episode(s) to check out: I invested time on The Internal Online marketing Podcast talking about a topic I do believe is so important for every kind of company: employee engagement as well as the power of internal marketing.
Listen here: Employee Engagement is a New Content Marketing
Sound hit: “In order to generate precise business, real growth, and acquire new customers, you need real people telling their stories, sharing the passion and expertise. It is why I actually believe the ongoing future of marketing is all in employee activation . ”
Just what it’s about: Doing CX Right provides actionable here are some tips to assure business owners, managers, leaders improve brand loyalty and revenue by providing an exceptional customer working experience.
Why many of us love it: Every single episode is normally packed with tips you can apply right away at your organization.
Episode(s) to check out: This is my conversation with host Stacy Sherman focused on how to maintain the brand top-of-mind for individuals with great content.
Sound bite: “Turning employees into storytellers, to take them to authentically share whatever they know and some of the fun stuff that they do — the belief that they’re real people — activates other real people who might want to be customers or workers or investors. Content marketing and marketing is not just a marketing activity. Establishing and sharing content is usually something that anyone can do inside a company that can really the actual company. ”
What it’s about: Typically the show features industry management sharing their advice together with insights for success at every step of the marketing process.
Why we adore it: The guest list can be impressive — you’ll see episodes featuring industry forerunners and thought leaders like Seth Godin, Rand Fishkin, and Tim Ferriss.
Episode(s) to check out: As being a guest on the Internet Marketing Podcasting, I got to talk about leadership strategies and how they impact internet marketing success.
Listen Here: Leadership Strategies for the Modern world
Appear bite: “Marketing is similar to an investment in your retirement. It doesn’t require an additional expense every single month or 12 months, it just requires a consistent, customer-focused approach … if you invest a smaller but consistent amount in time, you’re going to see not only for an increasing rate of yield, but an accelerating rate involving return. ”
Just what it’s about: Features business enterprise leaders and executives just who talk about topics related to improvement marketing, culture, and command.
Why we love it: This podcast characteristics company leaders, but it’ s also for them. The exact insights shared in each one episode aim to help active leaders find new ways in order to impact their organizations.
Episode(s) to check out: I spent time talking to lots of Gene Hammett about how advertising and marketing leaders can drive advancement by building a strong content system.
Sound phallus: “The [leadership] analogy I always use is: You can actually tell me to bake your cake and also tell me the way to bake it. You can produce the ingredients and let me figure it out. Or you can tell me you will want cake and let me check out buy the ingredients and get the recipe. But you caint have it both ways. ”
Magnificent Marketing Podcast
Just what exactly it’s about: The High quality Marketing Podcast interviews sector leaders on marketing best practices and cutting-edge trends in the marketing world.
Why we love it: Number David Reimherr does a great job picking the brains of these guests to really get to the perfect insights they have to offer.
Episode(s) to check out: Im lucky to have been around the Magnificent Marketing Podcast several times. Most recently, I got to talk about some sort of mindset shift I think every single organization (especially marketing leaders) needs to make — that marketing in your organization ought to think like HR.
Sound bite: “Marketing’s job is to activate your expertise and the passion in their organizations. ”
Exactly what it’s about: Pam selection interviews guests on topics relating to digital marketing, content promotion, and sales enablement.
Why we enjoy it: Every episode is the two engaging and instructional — expect to get unique directly insights from guests as well as takeaways to apply to your own system.
Episode(s) to look into: Over the past few years, we’ve viewed no shortage of marker movements and disruption. I got approach Pam about how marketers normally takes a leadership role while in such times.
Sound bite: “We have got to redefine what marketing is, focus on results and put consumers first across the entire design. And that’s a winning strategy for marketers. It’s a winning method f\or marketing… The opposite is marketing experts are just people that do all that shit that people ask them to do. And what’s that mean? It means developing brochures for products and the banners for [events]. I mean, that’s what online marketers are going to end up being, and that’s what marketing is going to end doing in those organisations that don’t make these kinds of changes now. ”
What it’s about: Your Insomnicat Show isn’t a marketing podcast. It features frontrunners with many different backgrounds — physicians, authors, speakers, comedians, psychologists, analysts and more.
Why we love it: Due to know what to expect topic-wise over the following Insomnicat Show episode, though it is possible to be sure it won’t cannot provide valuable nuggets involving insight. For marketers, every one of these insights can in some way be applied to a human- and customer-centered strategy — even if the pioneering insight has nothing to do with marketing itself. It’s a great listen to broaden your general perspective.
Episode(s) to check out: My discussion on The Imsomnicat Show involved how to gain buy-in just for content marketing at your organization.
Sound priape: “Being able to present an internet business case for why marketers should do a certain thing to non-marketing business people is a skill set along with a muscle that not a lot of us experience really developed. ”
What it’s about: The exact Engagement Drivers Podcast is perfectly for marketing, sales, communications, and additionally recruiting professionals and talks over how to drive authentic brand name engagement.
So why we love it: Many of the show’s episodes cover what I suppose to be a huge opportunity for providers: engaging employees as make advocates.
Episode(s) to check out: My time on the program was spent talking about simple methods to activate employees by giving these folks a storytelling platform.
Sound bite: “Engage with the folks that want to promote stories, that have a point about view, that have expertise, that have already knowledge that should be shared with the. ”
What is considered about: The Employer Branding Podcast is all about how to attract and actually remember top talent and strategies for providing a top employment knowledge.
Why we love it: The show is definitely a serious gold mine for business enterprise leaders who want to truly result their company culture.
Episode(s) to check out: Along the Employer Branding Podcast I bought to talk again about how your own employees — all staff members — can be marketers for ones business.
Take note here: The reason why Employees Are Your New Internet marketers
Tone bite: “There’s an informe link, a direct tie, approximately organizations that are encouraging their particular employees to be authentically recognizing stories and sharing memories that matter to them found a passion around, and the types of companies that people want to be an integral part of. We all want to be part of a firm that supports us as the person. ”
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