Content fatigue has been a growing issue over the last few years and, within 2021, it has been compounded simply by COVID fatigue. Consumers are constantly encountering and interacting with new content , especially while in isolation. Nevertheless , consuming so much content can begin to feel exhausting, and it also leaves content marketers rushing to grab what little customer attention is left.
So , how can content marketers overcome this hurdle? It may be appealing to publish “ Clickbait” articles, but that might not drive the type of consumer engagement you are hoping for. Plus, who can actually compete with Buzzfeed in this regard? It is best to create a new strategy that captures genuine consumer curiosity and attention.
Creating a Consumer Engagement Strategy
Content marketing remains a good way to draw consumer traffic and grow your brand, but your strategy needs to be able to adjust. When it comes to COVID marketing and beating content fatigue, there are 3 main areas to focus on.
1 . Aim for Quality Over Quantity
Consumers are bombarded with content left and right, through all sources and in every format. They have more than enough quantity, but the quality of the content is often lacking. To make your self stand out and to capture the attention of an over-saturated audience, you need to shift the focus over to quality.
For example , rather than putting out a set number of blogs, make it a priority to ensure that the particular posts you do put out consist of good information and are well written. You still want to publish new content on a regular basis to keep consumers coming back, but quality is usually king when combatting content material fatigue.
2 . Ask Less, Give More
When consumers engage with your content, they may be expecting to learn or obtain something. If you ask them to give at the same time, then you are environment them a task. COVID advertising needs to take particular treatment here, as COVID made many aspects of life feel as if a task.
When you provide, it is important not to demand anything in return. Consumers are seeking articles that adds value for their lives, and providing that will value will help you make a more meaningful connection, building rely on and loyalty. Aim to publish content that educates, notifies, and entertains rather than articles that pushes a purchase.
Providing consumers with useful content is one of the main rules proposed by marketing expert Gary Vee. Read more in our informative article: Getting Audience Attention: Gary Vaynerchuk Marketing Hacks 2020 .
3. Keep Your Content Action-Oriented
A good way to be sure that your content is giving over you are asking for is to maintain it action-oriented. Ask yourself if your blogposts have a purpose, and think about how you will get that throughout. In other words, what are you looking to inform the reader about, and what is the best way to go about it?
For example , blog posts that succinctly put together a few simple steps tend to excel because they make the information easy to digest. Engaging content skips the overanalyzing and leaps directly to what it is that needs to occur. As discussed before, consumers who have content fatigue, especially during these times, will value not having extra work to complete.
Providing action-oriented content plays a big role in the general content experience, which details how consumers feel about and interact with your content. Learn more about the content experience in our helpful guideline: What is a Content Experience (And Why Does This Matter? ) .
Get the Content You Need meant for Continued Engagement
After you have a COVID marketing strategy in place, you need quality content which allows you to start implementing it. Constant Content can link you with experienced copywriters who create digestible, participating, and affordable content designed to increase consumer engagement.
Associated Reading: ten Tips to Find and Employ Amazing Copywriters
Recovering from content fatigue is not a one-and-done process, but we can help you get there. With Constant Content , you will be able to start publishing content material that gives the consumer exactly what these are looking for.