Social media plus email marketing go hand in hand. The two strategies can and should be applied together to help ensure future sales.
People might find your company’s products upon social media. Still, some may not be motivated to make the purchase without hearing from you via e-mail, either directly or indirectly, through offers that encourage a purchase.
Both email marketing and social media technique are crucial for future sales, so it makes sense to incorporate the two activities.
Why should you integrate email with social media technique?
Even though email has been around for many years, people still underestimate its power to promote a brand. The important thing is using it in combination with social media marketing channels, such as Facebook and Twitter.
However , before we all learn about how to create a highly effective email marketing strategy in tandem with your social media efforts, let us see why to do it in the first place.
1 . Attract more subscribers
If your email membership list has been static pertaining to too long, social media will help you to get in touch with a broader pool associated with audiences. It can help you reveal your email subscription and drive the target audience in the direction of it.
When people chat about your email campaigns on social media, it can improve your brand’s word-of-mouth publicity. More people will come to understand your emails, increasing the opportunity of expanding your email subscription list.
Although, you do need to run attractive email campaigns in the first place for people to talk about them.
For that, you need a advanced email marketing service provider.
If you are a small company looking for email marketing software, this guide reviewing the best email marketing services will help you to choose the the most suitable platform. It will also help you opt for a service that aligns together with your requirements and business size.
2 . Present new platforms for connections
Social media platforms are a way to get in touch with and connect with prospective customers directly and in a more individual setting. It also results in building more interpersonal exposure given that you’re now curating content on multiple platforms simultaneously.
You can let your own subscribers know that you are making use of social media and request them to adhere to you so that they will be up-to-date with the latest happenings, special discounts, offers, and new product launches.
Here’s an example of a social media marketing invitation email from the brand Fruit of the Loom.
The email lists the different social media platforms they’re active on. In addition they explain in brief why following them on each platform is beneficial, compelling their target audience to hit the follow button.
3. Give more options to clients
Email should not be your only marketing channel. Almost everyone uses social media marketing these days. If you look at the stats, Facebook alone had around 2 . eighty-five billion monthly active users as of the first quarter of 2021.
That’s a huge potential viewers you can target.
And not simply Facebook, in this day and age, it’s essential to let your existence known on every system your subscribers are present on-line. If you fail to nurture your audience on their preferred system, your competitors will.
4. Grow your message achieve
Social media and marketing groups get tasked with many projects at once, which means some messages fall through the cracks.
The main solution to this problem? Integrating interpersonal with email marketing to make sure you never miss an opportunity to remind your own audience about your brand name.
Plus, when you are active on multiple platforms simultaneously, your brand name will be able to reach out to a diverse audience and keep them up-to-date about your latest ventures, offers, or new offers.
Strategies to integrate email marketing with social media strategy
1 . Better identify your email subscribers and retarget them
You have already persuaded your target audience to read your emails. Now, you just need to optimize your email to convert them into buying clients.
The first step, however , is to find out more about your audience. You can learn about your current email subscribers by diving into your e-mail analytics.
Consider these metrics to find out more about your email subscribers:
- Learn the best-performing emails. Will there be a common pattern between them?
- Analyze the topics your audience is the majority of interested in.
- Discover the day/time in which your email open rates are usually higher.
- Furthermore, find out the emails they will engage with the most
You can then utilize the data you gather through your emails to retarget your own audience via visual advertisements on their preferred social media stations.
Take this retargeted ad on Facebook, for example.
Taboola probably discerned which subscribers are looking to create more traffic and conversions before targeting them with these visual ads on social networking.
2 . Increase your email community by welcoming followers
In the world of email marketing, among the tools that can help you grow your email product is having an engaged social media community. It is because people who engage with your brand on social media sites in many cases are highly receptive to joining your email list.
Facebook even allows you to embed an email form on your Facebook business page. This helps your visitors a subscription to your email list using the click of a button.
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However , note that you will need a Facebook business account in order to embed an email sign-up form on Facebook.
3. Activate social spreading options in your email news letters
It is essential to include sharing choices in your email newsletters to improve your click-through rate plus social sharing rates. The ongoing relationship with your clients will also result in increased sales and happier customers.
For instance, you can feature a tweet that will interest your audience within your email with a ‘Retweet this’ tag. It will increase the likelihood of your campaigns getting cross-promoted.
One way to do this is using the Mixmax Stainless Extension .
To add embedded tweets to your e-mail using MixMax, select the Tweet and enter the tweet WEB ADDRESS you want to embed. MixMax can insert it in the email automatically.
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You can even paste the URL straight in the email subject.
Since the embedded tweets are clickable, you will be able to redirect your subscribers to your Twitter accounts and turn them into your fans.
Similarly, you can even create compelling Instagram content material and incorporate your Instagram posts in your emails. Another great way to integrate social media and emails is to add a reside social media feed in your emails.
When you include a reside social media feed in email messages, subscribers will find it simple to discover your newest posts.
And when they click on the feed, they will get directed to the respective account. This is a great way to achieve more organic followers plus engagement on your social media single profiles.
4. Use an incentive-based referral marketing strategy
The idea of referral marketing has been around for a long time. Using the advent of social media systems like Facebook and Tweets, it is now easier than ever to get referrals.
And while it is easier to get more referrals, it is also equally challenging to keep your current clients. Hence the urgency to incorporate an incentive-based recommendation marketing strategy to win the particular hearts of your clients and create a buzz around your company.
You can offer irresistible bonuses to your loyal customers designed for referring people to your business.
And these days, you have access to automatic tools to create your referral program email with ease. You can even easily access referral agreement templates to cover you from the legal standpoint.
The ultimate way to go about it is to run your referral program on social media and promote it through e-mail newsletters or vice versa.
Consider Acton Global’s incentive-based referral program, for instance:
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The famous skateboard brand will be running its referral system via email campaign with the same time compelling its viewers to promote it on social media.
When the customers reveal your referral link, they create massive brand consciousness. It also opens an opportunity for the company to gain followers since the content gets shared.
5. Build a interpersonal community for VIP e-mail subscribers
Social media communities are powerful and becoming more so by the day. A robust community is among the best ways to increase contact with your content and grow your email list.
But creating a social community requires a lots of time and effort – something most business owners or marketers don’ t have on their hands.
So how do we all build a vibrant community that captures the attention of prospective customers? By giving VIP subscribers a special place within your social neighborhood where they can freely discuss and interact with other associates.
It’s also a great way of making your “VIP Subscribers” really feel appreciated and special. Putting them in a VIP group also works as an incentive or a devotion reward of sorts.
You can even specify that customers who refer other people to subscribe to your email list will be allowed in the VIP Facebook group. Or, as in the example below, you can ask all your prospects.
While improving engagement and organic reach, this technique also mitigates the chances of spammy or even irrelevant content being contributed in the group, as you are now engaging specifically with qualified leads.
6. Upload your customer lists to social networks
By uploading your subscribers’ list to social platforms, you will be able to connect to each subscriber via their email address seamlessly.
This connection can help you better understand the interests of the customer base. What’s more, you get extra channels to interact with your customers and target them using ads.
However , note that your subscribers’ listing should be in CSV file format.
To upload your subscriber’s list on Facebook, visit the “ Ads Manager ” tab. In the drop-down menu, choose Audiences.
Faucet on Create a Custom Market button. And finally, select the Consumer list option and upload your CSV file.
7. Leverage user-generated content
User-Generated Content is one of the hottest content material marketing resources right now.
It helps a person increase conversions and believe in and create personalized posts upon social media platforms. And you can further cross-promote your UGC advertising campaign via email as well.
UGC has inherent dependability and authenticity that clients who don’t care for other forms of marketing appreciate. When you have customers actively sharing their own brand experiences and appealing with your products or services, you have a far better chance of increasing conversions.
One way to exploit the benefits of UGC can be via hashtags.
Here’s an excellent example of an email-based UGC campaign.
In the example over, oVertone created an email-based hashtag campaign to show away their products via a branded hashtag on their Instagram account. They used a company-specific label #OVERTONE.
And eventually, the brand started to get hundreds and thousands of entries.
It’s the win-win situation – for your brand as well as the consumers.
Now the brand may feature their existing customers in their posts, and when potential customers see this human technique, they’ll be more inclined to buy the product than ever before.
8. Conduct social media giveaways and grow your email checklist
Social media giveaways can be an effective approach to grow your email listing quickly.
Let’s see it for through this case study, in which a freelance writer grew their email list by performing a social media giveaway.
Josh Earl, a freelance writer and programmer, made a decision to run a giveaway contest after reaching 5, 500 clients on his email list of people who wanted to learn tips for using a text editor called Elegant Text,
He offered the $70 free license intended for Sublime Text as a reward. Next, he used social networking to make his target audience conscious of his offer. After marketing his giveaway for eleven days, he gathered 187, 991 email addresses.
That’s a massive number!
However , it is essential to offer a product that will carries a significant and set up market value. Your audience also needs to be familiar with the product, and it needs to be valuable to them.
This way, you are able to leverage the self-interest of your target audience. The aim is to benefit your customers and make them feel great and excited about the free items.
9. Consider help of exclusive e-mail or social media campaigns
Whenever nothing works, you can take the help of exclusive email or social networking campaigns.
For instance, you can create and send eye-catching email newsletters asking the subscribers to like your page or follow you on social media to develop your social media followers.
Or, if you want to grow your email checklist, curate social media posts asking followers to sign up for your email messages.
After you are through using the campaign, it’s equally essential to track your campaign performance making use of third-party analytical tools. It will help you determine what’s working for you and what part campaign or even what element of the strategy is not bearing any fruit.
Now it’s your turn to grow your social media technique!
Social media is a wonderful way to change your company into a household title.
Today, people are very likely to trust popular brands over generic ones. And social media marketing can help you increase brand awareness to practically anyone in the world with Internet access.
And it’s clear that email will remain a powerful marketing approach for years to come.
Fit: how do we leverage their own power?
One way to do that is to integrate email marketing using the social channels you’re utilizing. By following the tips in this particular guide, you should be able to find creative ways of integrating e-mail marketing into your social media strategy.
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