Aside from your subject, your blog introduction is the most important element in determining whether a user can actually read your article. In fact , the average time people spend reading a blog post is only no time .
Think about it — we’ve all been there. You know what you’re searching for when you do a Google search, and after just a few sentences you can fairly confidently figure out whether a particular article is going to deliver it.
Introductions aren’t just a place to add filler before you get to the real articles. They must be interesting plus clearly show the value of the article ahead if you want people to keep reading.
Fortunately, there are several tried and true ways you can make sure you often hit the mark. Continue reading for our ready-to-use guide approach write a blog write-up introduction like a pro.
- Blog introductions that directly address consumer pain points make you relatable to your readers.
- Asking questions in your blog introductions will get readers actively thinking.
- It is important to strike a balance in between telling readers what to expect without having giving everything away in the intro.
- Effective blog opening paragraphs emphasize the value and benefits offered by the article.
- Your content should always deliver on the promises you make in your blog launch.
almost eight proven ways to write a blog introduction like a professional
Most people look for quality content to help all of them solve a problem or accomplish something important. Maybe it’s completing a challenging task at work, or organizing their homes better, or understanding a complex situation occurring in the world.
No matter the issue at hand, you can keep readers engaged by making blog introductions that let them know, “Hey, I relate. ”
Here’s what we mean:
Let’s pretend a user is searching for ways to generate more conversions from their content. Rather than just diving right into the ways they should do it, you can start simply by saying something like: “Converting clients isn’t easy, ” or even “Many businesses create excellent content but struggle to obtain customers to take the next step. ”
Statements such as this create a connection between you and your reader because it makes them feel realized. They know they aren’t the only ones experiencing this pain point. They’ll furthermore believe that because you understand the problem, you’re more likely to provide a genuine solution.
Studies have shown that this type of pain point focused content is very effective at keeping customers engaged, and it starts with a clear mention of it in your weblog introduction.
Some tactics you can use to uncover consumer pain points are doing key phrase research (to see exactly what they’re searching for) plus engaging with current customers to ask them directly. You can even do your own exploratory analysis. Here’s a deeper jump into how to explore consumer pain points that your services or products can solve:
Ask a question
Asking a question is an effective method to engage people in a weblog introduction because it gets all of them actively thinking. You can also make use of questions to highlight what is coming in the body of your post (more on why that is important coming next).
Questions can center around your customer pain point (it’s a great way to implement the previous tip) or to obtain the user wondering about the articles you’ll include in your content.
So , to make use of our customer conversions example again, your question might be: “Are you driving traffic to your website but struggling in order to convert paying customers? ”
This question addresses your user’s discomfort point in a way that makes them ponder.
If you want to work with a question to preview just how your article will help, you could instead say: “So how could you drive traffic to your website and convert customers at a higher rate? ”
Now your customer much more likely to keep reading because they foresee they’ll find the answer afterwards in your article. It’s your job to make sure that it’s there.
Tell people what to expect
Here’s the thing: people want answers quick. Especially on the internet. They won’t wait around until you get to the point 1, 000 words later on.
Like we mentioned before, you’ve got about 15 seconds to make people engaged sufficient that they’ll keep reading. A blog introduction that simply leaves customers in the dark won’t do it.
I’m not really saying you should jam almost everything into the first few phrases. Instead, give the quick, high-level version of what customers will find in your article with no adding all the details.
For example: “In this article we will cover 8 effective strategies you can use to convert having to pay customers with your content. Then, we’ll give you specific actions steps to help you implement all of them right away. ”
Now your user understands exactly what they’ll find when they choose to read on, but they’ll still have to actually keep reading to get value from your article.
One of the most important things content marketers need to know is the difference between features and value/benefits.
Here’s a simple instance that demonstrates the concept:
People do not care about product features unless they know how that product can help them personally. The same goes for blog articles.
Simply listing exactly what you’re going to include in your article isn’t enough. You also must emphasize how the content material will add value for the users.
An easy way to do this is to talk straight to your readers. Let’s revisit the previous example. We declared that we’ll tell our visitors what to expect in the article by saying:
“In this article we’ll cover 7 effective tactics you can use to convert paying customers with your content. Then, we’ll provide you with specific action steps to help you implement them right away. ”
Notice the technique second person. What if we had phrased this: “We’ll include 8 tactics that increase customer conversions for businesses. ”
OKAY, you might say, this still offers you the same information. While that is true, it doesn’t talk directly to why it’s crucial to me. “You can use” and “implement them right away” both tell the users that this content is for them, and they’ll benefit from it directly.
To be even more effective, I might drive it home with something like: “Successfully executing these types of tactics will lead to higher conversions and sales that drive revenue for your brand. ”
At this point my reader knows that I realize their pain point, they’re clear on how I’ll tackle it in the article, and so they can see exactly how it will advantage them directly.
Provide a unique perspective
The average Google search produces millions of results. Even the very first page, where almost everyone will be looking, shows 10 different results for any given issue. How can you stand out among all of that other content? One way is to provide a unique perspective over the topic you’re covering.
Think about it: how many moments have you searched for something learn multiple articles that virtually say the same exact point. Not helpful.
You can catch your reader’s attention with a blog intro that takes a different method. Even for topics that there are specific right answers you need to cover, you can be unique simply by showcasing your brand’s character or writing with a different tone.
You can even take a totally different stand on a topic that’s grown dull or repetitive in your market. Take, for example , the name and blog intro for just one of our articles on personas , exactly where we argue that “Personas are great. Except when they suck! ”
Huh? Personas don’t suck! They are the be-all and end-all of knowing your customer! Right?
Not really, and definitely not when they’re done ineffectively. This article has been one of our most-read parts, in no small component because it challenges the standard viewpoint on a common marketing tool brand names are using.
Dont really suggest always being the contrarian, but going backward when it’s warranted (and emphasizing it in your weblog introduction) is a sure way to get people interested.
Don’t give almost everything away
Ok — here’s where we need to talk about balance. So far, we have covered that you should tell readers what to expect in your blog content. That’s absolutely true.
What you should not do is give everything aside in the first few phrases. Your blog introduction should be a teaser for what’s to come. In case your reader can get the information they require in the intro, what will be the point of going any more?
Let’s return one more time to our customer conversions example:
“In this article we’ll cover eight effective tactics you can use in order to convert paying customers with your content. Then, we’ll provide you with specific action steps to help you implement them right away. ”
Notice that we let readers know they will find 8 tactics, yet we don’t say what those tactics are. If we did, we’d risk our own readers going off in order to Google them each independently. Instead, we tell them to see on for more information about what they may be and how to use them.
Write the blog introduction last
This might not really seem intuitive, but trust me when I say: writing your blog launch last will save you time and make your intros better.
You’ll understand if you write blogs that you could never totally predict the particular direction or content of the article until it’s total. Inspiration hits as you compose, new ideas emerge, as well as your content evolves during the composing process. If you write your site introduction before the body of your article, it’s nearly a certainty that you’ll have to go back and edit.
Instead, write the article very first to get a sense of your content’s most important takeaways and the overall tone and message. You will find that writing your intro will come a lot more easily.
Always deliver whatever you promise
Last but not least — I can’t highlight this enough — usually deliver on the promises a person make in your blog introduction.
There’s simply no quicker way to lose your reader’s trust than to inform them you’ll give them something then fail to deliver it. Content material that is genuine and trustworthy will get you a lot further than content articles with a great hook yet no follow through.
Publish blog content that will delivers results
You can publish blog content that jumpstarts your entire articles strategy! At Marketing Insider Group, we have a team of writers and SEARCH ENGINE OPTIMIZATION experts who can deliver a person ready-to-publish content every week for an entire year (or more! ).