With so many social media sites available, it’s easy to get into the routine of participating on only one or two platforms, in the event that even that. Unless you have team members devoted purely in order to social media, this is usually the case. Yet different social media sites have got varied pros and cons that could markedly affect your social media achievement.
Let’s look at 3 social media sites with special characteristics that deserve thought.
Before we get into it, though, it’s worth noting that factors like amount of followers, reputation, momentum, and much more, have a huge impact on your social networking success. So don’t drop your accumulated efforts on the current favorite platform. When another platform is having a higher percentage of your potential audience, there’s only one answer: carpe diem.
So here these are, the 3 promised platforms:
Why is these sites so special?
Why should you create and engage upon these platforms?
- They have a significant user base.
The bigger the user bottom, the more likely you are to reach your own target audience.
In 2022, these sites have users in the billions. They’re not quite at the amount of Facebook, the most popular, which offers 2 . 91 billion customers, but they’re on the amount of Twitter (436 million) plus above.
- TikTok: one billion
- Pinterest: 433 million
- Reddit: 430 million
Their popularity is usually reflected in their net worth:
- TikTok: ~$50-75 billion dollars
- Pinterest: ~$15 billion
- Reddit: ~$10 billion
That puts them on the amount of LinkedIn (~$10 billion) plus higher, with TikTok approximated at higher than Twitter (~$34 billion).
- They are increasing.
Strategy is future-focused. Why would you invest your effort in a dying medium? Thankfully, the future looks promising for people sites.
Since its creation, TikTok has outperformed Twitter, Reddit, Pinterest, and Snapchat in terms of monthly active customers. TikTok is predicted going to 1 . 8 billion right at the end of 2022 (compared to at least one billion at the end of 2021).
Besides dropping off a little in the past year or so, Pinterest provides seen a steady growth price since 2016.
< the href=” https://www.statista.com/statistics/463353/pinterest-global-mau/” rel=” nofollow” > < img src=” https://www.statista.com/graphic/1/463353/pinterest-global-mau.jpg” alt=” Statistic: Amount of monthly active Pinterest customers worldwide from 1st one fourth 2016 to 2nd quarter 2022 (in millions) | Statista” style=” width: 100%; height: auto! important; max-width: 1000px; -ms-interpolation-mode: bicubic; ” /> < /a> < br /> Find a lot more statistics at < the href=” https://www.statista.com” rel=” nofollow” > Statista< /a>
Reddit has experienced a growth associated with 30. 3% in month-to-month active users since 2020.
- They likely have got communities devoted to your specific niche market.
While this is true of all of the social media, niche communities differ in size and scope based on the platform.
Do your research. Find out where the bulk of the talk about your own niche is happening, and get in on it. Your company should be a serious contributor to these conversations. TikTok, Pinterest, and Reddit good opportunities for this.
- They may be skewed toward high or even low age groups.
This really is great news if you’re trying to reach these age demographics.
TikTok, as we all know, reaches the disproportionate amount of young people. One-fourth of its users are ages 10-19.
Reddit is similar, along with 36% of its users becoming young adults ages 18-29.
Pinterest has the greatest percentage associated with older users. 38% fall into the 50-64 age group.
- They are skewed toward a single gender.
If your target audience is primarily of one gender, these are the social media platforms to market on.
- TikTok: 57% female
- Pinterest: 76. 7% female
- Reddit: 63. 8% male
- They appear in the particular SERPs.
You’ve probably seen a link to a Tweet or a Facebook user profile in Google search results every every now and then. TikTok, Pinterest, and Reddit appear in the SERPs as well. In fact , according to a study that will looked at 2 . 4 mil searches, Facebook, Pinterest, and Reddit show up the most often out of the common social media websites. TikTok appears the least, however it still appears.
Reddit is the highest ranking, however. You’ll see Reddit results in position 1 in Google more than 3 times more than you’ll see Facebook results, which is the next most common.
Reddit is still the leading social media site within the SERPs when you look at all of page 1 .
Now that you’ve noticed why these social media websites are worth looking into, let us examine them individually.
When to Use TikTok
Here’s the TikTok breakdown.
Engaging on TikTok has a lot of promise if your target audience is for the younger side of life. It’s still possible to reach older users, but the pool is a lot bigger for the youthful ‘uns.
Other demographics that have the notable presence on TikTok (in the U. T. ): women, Black plus Hispanic Americans, and urban dwellers.
More pros of TikTok include its higher growth rate—it continues to obtain popularity—and a high time used on the app. In fact , the average monthly time users spend on TikTok rivals that of Fb.
Despite its advantages, TikTok doesn’t rank high in the SERPs very often. It’s not impossible to see a TikTok link in the top 3 placements, but it is uncommon.
However , TikTok can be useful for audience research. Check out this Tweet for more info.
When to utilize Pinterest
Let’s dive in to Pinterest.
A surprising amount of older people use Pinterest. Looking at the highest percentage age groups of users of common social media platforms, Pinterest has the oldest. Should you be seeking to reach ages 50-64 on social media, this is the spot to do it.
The female to male ratio is also the largest out of common social sites. That’s a vast majority of women on Pinterest.
Pinterest results are relatively common in the SERPs compared to some other social media platforms, and they rank on page one about 1/8th of the time they appear.
When to Use Reddit
At this point for Reddit.
Reddit’s majorities are men and young adults. Demographics with a sizable presence upon Reddit (in the U. S. ) also include grown ups with higher education and increased income.
Reddit posts have got by far the most #1 results in Search engines out of any social platform. They are still in the business lead when it comes to the most top 3 and even top 10 results. When they appear, it’s in the top ten 25% of the time, which is twice as often as Pinterest.
Reddit is a great platform for beginning or contributing to a discussion about your industry or products. If people wish to talk about what your item solves, engaging on Reddit is a great way to get publicity. However , self-promoters are weeded out, so providing value is the name of the online game.
TikTok, Pinterest, plus Reddit have some unique advantages. If your goals line up using these benefits, they can be great channels to get exposure for your brand name. So what are you waiting for?
The post 3 Social Media Sites You Shouldn’t Ignore inside your Marketing Strategy made an appearance first on Social Media Explorer .