Audio marketing is currently a hot topic. Advertising giant Carat has defined “screen-free media” as one of the biggest media tendencies for 2021 thus far.
Because the audio marketing world never had so much momentum, it’s something marketing teams should think about adding to their marketing strategy either this year or next. If your marketing plan already includes audio marketing, consider improving the quality of the product you are putting out to increase its value.
For instance , if your audio quality might be improved with an investment within new equipment or a soundproof room, make room for your in the budget. It’s important for your company to put its best foot forward with its audio marketing collateral.
Easy Ways to Improve Your Audio Marketing Efforts
If you are just now getting into, or even are already in, the audio marketing game, here are a few ways to ensure that your efforts take you to the next level.
1 ) Create Quality Raw Songs
It doesn’t matter great you are at post-production. In case you start with a crappy audio file, you are going to be fighting an uphill battle all the way. That’s why, whether you are recording a business podcast, the webinar, a how-to video clip, or anything else, you want to begin with a high-quality recording.
This starts along with your microphone. Choose a mic design in your price range, but ensure that it is built to capture thoroughly clean, crisp vocals.
Once you have the mic, think about the many other factors that influence the quality of your initial recording. Dolby. io recommends taking a few key steps to make sure that your sound is clean right from the get-go, including:
- Finding a recording space that is as tranquil and controlled as possible;
- Using a central area away from windows;
- Including soft objects like pillows or couches in the room to reduce echoes;
- Testing various areas of your space to find the best place in the room;
- Investing in a pop filter;
- Following proper mic technique, such as keeping your head still and remaining six to eight inches from the instrument.
If you do your best to get a great recording, it can make the entire editing and publication process smoother. It also makes it that much easier to create a high-quality final product that will stand out in a crowded sound marketing space.
2 . Perfecting Post-Production Activity
Once you have your raw file, you want to transform it into a polished piece of audio magic. While this isn’t rocket science, there are several best practices that you ought to follow if you want your sound content to stand out
For example , no matter how simple your podcast may be, you should always build a recording plan. This should lay out the narrative structure of a podcast, live video to get social media, or even a pre-recorded spiel.
Having a plan in place can help you double up activities as you go along. If you know ahead of time, you can do things like choose trailer clips while also doing edits. This can help you save from having to re-listen towards the audio more often than is essential. Regardless of the content, always summarize how you want your completed piece of audio to circulation.
It’s the good idea to take notes — always with time stamps — while you’re recording. After that, when you go to edit, you can jump right to each point of interest in your files. If you start with notes, you can make major changes right up front. This avoids wasting initial time listening through an entire file once you know major changes need to take place.
Should you be creating marketing content, there are also a good chance that you’ll use certain data files, like intro music or even end credits, often. Make sure to label these so that they are easy to spot at a moment’s notice.
As you go through mixing and mastering each audio file, ensure that you use different outputs, too. Try different kinds of headphones. Operate it through desk loudspeakers, too. Even try a car stereo to ensure that everything is sounding good.
3. Keep the Right Individuals in Your Sights
Finally, as you edit your own audio marketing content, keep in mind that, unless you happen to be trained in this unique field, you’re not going to be able to compete with top-level recording companies. Instead, set SMART targets to achieve throughout your recording activities. Indeed. com identifies these kinds of goals as objectives that are:
In other words, don’t try to reach the level of a recording to the Hot 100 Chart. Fixed goals that can help you achieve attainable, real-world audio marketing and advertising results for your business.
This revolves about creating your audio marketing content with the right people in mind. This should include two crucial parties:
- Your audience: Consider what your customers and industry people are looking for. What topics do they want to see covered? Have you been communicating with B2B or B2C customers? Let this inform the topics that you choose .
- Your competitors: At this point, everyone has a podcast, social media existence, YouTube channel, and so on. Along with so much content already out there, consider what your competitors are doing to both succeed and fail with their own sound content.
Your Audio Marketing Content material Will Improve Over Time
From clean recordings in order to proper post-production practices in order to setting SMART goals, there are many ways to improve your audio advertising. This can apply to both new and existing efforts, as well. You can exercise all of these suggestions while launching a new sound marketing strategy. You can just as very easily incorporate audio advances in to existing marketing efforts, too.
The important thing is the fact that each business approaches sound marketing as an area of constant improvement. Consumer interests — and by extension, audio material — are always changing. Documenting equipment and spaces have to be kept in good shape.
In order to maintain a steady output of quality audio articles, businesses should embrace continuous learning and take the time to spend money on their audible content. Whenever you can do that, it can quickly take your audio marketing efforts to the next level.