TikTok, Instagram, Twitter, and Facebook Are Not Sufficiently Safe Just for LGBTQIAP+, A Report Says

Recently, the new record conducted by GLAAD (Gay & Saphic girls Alliance Against Defamation) demonstrated that 5 of the most popular social media aren’t prioritizing the safety associated with LGBTQIAP+ community — and you deserve that because we use these platforms all the time.

I’m speaking about TikTok, Instagram, Twitter, Facebook and Youtube . com — incidentally, social platforms that are constantly updated with more possibilities to get Marketing purposes or just for the common use.

Just talking about the name of these giants might be enough for us to understand that will, yes, it is necessary that these brands prioritize the safety of the users against any kind of prejudice and hate speech. Yet my intention here is to look further and show why and exactly how this needs to be the setting (and what our route should be — as internet marketers, brands and users inside it).

Understanding Social Media Security Index

Social Media Safety Catalog (SMSI) is a study produced by GLAAD to understand and provide suggestions to the market about the LGBTQIAP+ user safety. In the 2022 version, the report includes a score to evaluate the platforms.

According to the report:

“The platform utilizes twelve LGBTQ-specific indicators to generate numeric ratings with regard to LGBTQIAP+ protection, privacy, and expression. After reviewing the platforms upon measures like explicit protections from hate and nuisance for LGBTQIAP+ users, offering gender pronoun options on profiles, and prohibiting marketing that could be harmful and/or discriminatory to LGBTQIAP+ people, most platforms scored less than fifty out of a possible 100. ”

The full version of the report explains what companies unfortunately didn’t perform to protect LGBTQIAP+ users and provides key recommendations for them to modify this.  

As part of Meta company , Instagram and Facebook averaged around 48 and 46, respectively. Some of the main reasons are that both Meta’s systems have no policy protecting customers from targeted deadnaming plus misgendering. Another point in the document is that “Meta also discloses only limited information regarding the options users have to manage the company’s collection and inference of user information related to their sexual orientation and gender identity. ”

Meanwhile, Twitter, object of desire with the same time of refusal of Elon Musk , have scored 45% out of 100%. A few points that pulled the score down for the bluebird platform were the fact that it doesn’t have a tool for gender pronouns on profiles as well as, according to report, the content moderators don’t have training about the needs of LGBTQ users as well as other vulnerable groups.

Youtube offers scored 45% and the main reasons being that they repeat the mistakes of their platform colleagues: no option for gender pronouns, no training for moderator of contents and no policy protecting users from targeted deadnaming and misgendering.

TikTok, the darling associated with Gen Z , furthermore left something to be desired with a score of 43%. They were the only company that did not disclose any information regarding steps to have a more diverse labor force.

Why are these numbers so bad for society and LGBTQIAP+ community?

I know it’s easy to think stuff like “oh, social media marketing needs to act for the security of all users”. And I agree, of course; at the same time this doesn’ t mean that we don’t have to take a look at specific organizations.

“Equals should be treated similarly and unequals unequally”, that’ s what the Greek philosopher Aristotle said .

Yep, I visited ancient Greece to talk about social media. But I swear this particular makes sense.  

First, examine these data from the 2022 Online Dislike and Harassment Report :  

  • 66% associated with LGBTQIAP+ respondents reported experiencing harassment to-date
    • 38% was the rate with regard to non-LGBTQIAP+ respondents
  • 54% of LGBTQIAP+ respondents also reported experiencing severe harassment to-date (defined as physical threats, sustained harassment, stalking, lovemaking harassment, doxing, or swatting).
    • 26% will be the rate for non-LGBTQIAP+ respondents

Right now, reflect on these numbers…

We now have a considerable difference between the prices for LGBTQIAP+ and non-LGBTQIAP+ respondents. And that’ s why I evoked Aristotle directly from ancient Greece to talk about how companies urgently need to trace equity actions for your safety of the LGBTQIAP+ community on social media platforms.

After all, this difference between the information shows who the most susceptible users are because of their affective-sexual orientation. And, consequently, who also needs to be helped and considered more quickly.

Turning them (and us) into good allies

I will list below effective actions to be an ally system — we don’ to need companies just changing their logo design during Pride Month , we need consistency and caution.

  1. Create policies to shield LGBTQIAP+ users, especially about gender identities. For example , choices to add pronouns and also decide who can see this information; plus ways to not expose deadnamings.
  2. Publicize (widely) any policy aimed at helping the LGBTQIAP+ community. Make certain users agree with it, and if that agreement is broken, limit the actions of violating users. How about creating mechanisms to automatically delete responses with keywords that suggest homophobia, hate speech or some kind of other type of discrimination?
  3. Protect your users’ sensitive data so that people who advertise on your platform are unable to expose or exploit anyone. Remember: the LGBTQIAP+ local community are consumers too, in fact it is not smart for many companies to offer advertisements for them in spaces where discrimination will be ok. And ensure that you are not really selling your space in order to homophobic, racist, capableist businesses or companies that condone any type of discrimination.

Let’s be the treasure at the end of the particular rainbow

Today, the most important social media marketing platforms are not prioritizing the security of LGBTQIAP+ users, plus it’s possible to change this particular, but we need the desire to do this.  

It’s a fact the planet is still full of challenges for that LGBTQIAP+ community. In the United States, for instance , one only need look at the court and congressional battles to ensure that the community experiences discrimination in health services.  

The path of struggle is long, but nowadays we have some resources that we didn’ t have a long time ago, such as social media marketing. They can and should be allies because they are present in our daily lives and their presence is a big influence on society.

As a LGBTQIAP+ user and professional for Diversity, Equity and Inclusion, it really is disappointing that these platforms have got so much power and choose not to act (and not really act in this context indicates collaborating with LGBTphobia).

At the same time, I think and hope this data can be the red flag that companies need to accelerate the step of change. Due to the fact it’s right and also it’s good for everyone, in interpersonal and financial ways.

Therefore , to finish this discussion (for now, of course) it’s important to remember that our function as society and users is to demand these opportunities. Also, as companies plus professionals, we need to make sure that we have been also looking at this within the space we occupy.  

Are you doing something to accelerate the step of change? No matter where you are, there is always something to do to build a better society for all.

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