TikTok has become marketer’s sweetheart when it comes to social media systems. So , it was no surprise to find TikTok as the platform to be most spent by marketers in 2022, according to the State of Advertising Report 2022 .
But is it enough just becoming on this channel, replicating the content, and investing money in this because everybody is doing so? How can you take advantage of this in the best way possible?
This article could be the first in a series of 3 dissecting some topics in the State of Marketing Report 2022 . This report was created in collaboration with HubSpot, Rock Content , Wistia, and Litmus. The material can be downloaded for free. Be ready for tons of amazing and contemporary Marketing insights.
I am Pedro Lopes, Digital Marketing Expert here at Stone Content , and I’ll be your guide today. Oh, and I strongly recommend you open your records, cause you’re about to possess some powerful insights!
The particular TikTok Phenomenon
It is quite ironic to think that TikTok, the social media channel that is about moves, motion, and dynamicity, became this crazy feeling during the pandemic, a period of pure stagnation.
But it also leads to a slightly predictable result: people would lack being able to live in the movement. Going out to exercise, socialize and move! So , ultimately, the demand would strike through the roof.
Now, Zuckerberg Inc. has to do them best when they have competitors: copy them . And that behavior can teach us a lot about the main topic of this article.
But first, let’s rewind a bit to understand just how TikTok carved its way to the top:
TikTok over the years amongst marketers and brands
Exactly what most people don’t know is that TikTok’s original name is definitely Douyin , created in China, back in 2016. TikTok only grew to become famous after the Chinese organization acquired another social media service in 2018, Musical. ially, and launched it because the “international” version of Douyin.
TikTok has been growing ever since, surpassing 2 billion cellular downloads worldwide in 2020. Bloomberg says that the “video app is on track to triple revenue this year in order to $12 billion dollars”, corresponding to 3. 5% from the gross advertisement net income.
What’s the strategy at the rear of it?
Alright! There’s absolutely no way a company reaches these indications that fast without an intense and cutting-edge strategy at the rear of it. And that is exactly what they have done!
Starting with the consumer demographics, TikTok attracted more than 386. six million users from ages 18 in order to 24. These users furthermore perceive ads on TikTok differently, since it looks a lot more like entertainment than a regular propaganda campaign.
And that is the turning factor for so much achievement and popularity: The Content!
TikTok (paid ad and organically) is focused on content
There’ s absolutely no way around it: if you’re not delivering creativity and being entertaining, you will not hit your real objective . And let’s become real, whoever is not being original and entertaining is simply being a regular user rather than marketer with a purpose.
And the fantastic rule to achieve that level of relevance is: investigating and understanding what type of content material your targeted audience is currently engaging with on TikTok . Then:
- Filter if and how your brand would certainly present the same content
- List the main topics together with analyze how they connect with your services or products
- Make sure the narrative is well-wired to the character of your brand
These days that’s how you deliver amazing content without having to reinvent the wheel! Surf along with the general trends, it’s absolutely fine. Just remember that if you don’t advertise who you are, you won’t market at all , especially in no time.
Is it worth investing cash on TikTok?
Besides developing meaningful content, here are some pros and cons to take into account before betting all your chips on TikTok advertisements:
Minimum entry barriers with SMBs
Possibility to be able to scale material production
Broaden your audience-base
Smaller ROI compared to Youtube
Predominance of young audiences
Format restriction to create content
Even as could see, advertising in TikTok goes way more than having a budget or not as it. It starts with creating actual content that entertains.
A little time to study user actions are crucial to map data just like preferences, topics, bottlenecks… Next, go through some pros and cons to raised analyze the impacts.
Therefore , what’ s it going to be? To ad, or not for you to ad on TikTok? Add me at LinkedIn in addition to let’s talk about it.
As well, I’m curious to know your personal impressions about the State of Marketing Report 2022 . Download it at present! It’s free.
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