Updated: September 17, 2021
It’s 2021, so you know how important video is to a proper content marketing strategy .
Recode predicts that individuals this year will watch 25 percent more video on mobile phones and tablets than this past year.
Believe with Google reports that seven in 10 YouTube viewers use the platform for solutions to issues they encounter with function, studies, or hobbies.
And more proof that individuals are actively seeking out movie: Using “video” in a publication subject line can raise open rates by 19 percent, according to Electronic Information World .
Video content is not only for B2C brands trying to entertain or educate customers. IDG reports that 95 % of tech decision-makers view technology-related videos.
But creating quality video clip content is more time- plus budget-intensive than writing the blog post or even making a good infographic. And because of the bigger financial investment, there usually can be more cooks with the food prep managing approvals and giving feedback.
“ Getting all stakeholders to provide their feedback as early as achievable will save you a huge amount of time and money, ” confirms Adam Rosenberg, Director at full-service production company Wandering Team . “ For most clients, the sooner you can get the piece to the top of the chain, the particular quicker the whole process is going to be. ”
What to Know about the Video Production Procedure
Once the company case, strategy, and budget for creating a video have been founded, it’ll be time to utilize a video production partner. With respect to the type of video, you can expect some or all of these steps:
- Project brief: Writing an in depth project brief that includes the prospective audience, key goals plus messages, and any style guide information will start the project smoothly plus align all parties on expectations.
- Script development or interview questions: Saying yes on a rough script path and interview questions (if conducting live shoots) ahead of time will save time on editing down the road.
- Production bible: Developing a production bible for live shoots, with location information, shot lists, contact details, and other relevant details, will help the filming go smoothly for all participants.
- Storyboards and/or animatic: This is the stage to have a finalized script and image selections (if making use of images). An animatic (animated storyboard) will give a sense of software timing and help take the concept to life.
- First rough cut: This is the phase to look at the overall story and confirm all elements plus images are included. With respect to the video, music selections may need approval here.
- Additional cuts: These are stages where only small changes should be made, like tweaking colour grading and sound blend.
Your own video partner or articles team should lay out the number of feedback rounds/cuts budgeted just for; expect incremental costs in case you exceed them.
Best Practices for Providing Video clip Feedback
Welcome worked with brands to facilitate the management process all kinds of videos: short videos meant for social media, animated product manuals, and documentary-style case research. And while each project is different, we’ve learned best practices to help keep the project moving forward efficiently and on schedule:
- Fixed a clear production schedule with realistic approval times. If there’s a key date to hit (a work schedule event or product start deadline), all parties should be aware of it at the outset. But don’t design a schedule that gives internal stakeholders only one or two times for feedback if you know this always takes your subject material experts several days in order to reply. Conversely, consider giving internal stakeholders a date regarding replying and negative option – if they don’t reply by then, it’s considered authorized.
- Consolidate feedback at each round. Too many approval levels can muddle ideas; the particular lead client should take stakeholder feedback into consideration and consolidate feedback as one statement, rather than passing upon any conflicting feedback. Collaborating in one place (like Welcome ’s Content Marketing Platform ), a shared video feedback template (like this one) , or Vimeo’s review feature can also keep all stakeholder comments focused and jointly in one place, rather than spread across multiple email posts.
- Don’t lose sight of the problem when providing tactical comments. It can be simple to get too granular the focus (a typeface or even a color that’ s wrong, for example) and drop sight of the bigger tips being presented. Keep the focus on the overall project goals at each stage. Rosenberg information, “ Your first round of changes should focus on the particular high-level issues: the messaging and tone of the piece. Then, as you walk through the edits, you can address small issues such as shot choice and timing. ”
- Be specific and avoid clichés. As Dropbox notes, key phrases like “Make it pop” or “Freshen it up” leave too much room for interpretation. Take time to think more about what is behind your such as or dislike and provide workable suggestions for improvement (e. g. adding a longer pause following a key message to add emphasis).
- Review the video as your target audience. Leverage any target audience insights or personas each and every stage of the video task in order to stay on course. A video aimed at providing product-centric specifications to IT decision-makers may not be the type of content you’d personally consume, but it could still line up to the lower funnel phase needs of your audience.
Providing Opinions in Welcome
If you know how to drag and drop, you’ ll find leaving video feedback via Welcome to be a virtual breeze.
Videos are kept in Welcome’ s i9000 integrated digital asset management (DAM), however they can also be integrated into workflows.
This means you can invite outside users or various other team members into the editing and feedback process.
To start, locate your electronic assets such as videos simply by clicking on the library symbol on the left rail. Pick the video you’ d like to use or edit.
Once the right panel brings, you can view details such as attribution, usage, dimensions, labels, as well as preview the video.
If it’ s editing you’ re looking to do, simply scroll down plus click on the task.
Since you’ ve selected your video, it’ s time for you to edit.
Click the pencil to access the proofing & versioning feature.
From here, it is possible make inline edits and proofing suggestions at the spot of your choosing by just clicking and leaving a opinion.
You will also find brand compliance guidelines built into the workflow. This way, external stakeholders and internal designers alike may ensure that everyone’ s on the same page with regards to creative direction.
And that’ t it.
Thinking about putting a stop to lost time and resources?
Want more manage on the video creation process?
Feel like you have to resort to carrier pigeons and smoke signals to really communicate with your team?
If your answers had been yes, yes, and INDEED, then now’ s you a chance to get all your creative and branding individuals on the same page today.