Creating content for the website is a rewarding process. A labor of love , in case you will. The more you do it, the better you get, and the more customer traffic you get.
While your business grows with your hard work, you will need to expand every aspect of your operation to continue smashing through your ceiling. Eventually, you will have to widen your content development efforts and scale up your once small operation in to a larger facet of your content marketing efforts.
Shift4Shop. com says:
Content marketing expenses 62% less and creates approximately three times the volume associated with leads and 80% associated with executives and business owners choose to receive information about a company through articles rather than advertisements.
Those are large numbers that cannot be overlooked when considering the future of your electronic marketing strategy. So – the best way to scale up your content creation? Here is a quick video from Ahrefs. com to get your feet damp:
- Scaling up your content creation is easily botched without a program
- Creating systems and processes for your team to adhere to generates consistency in your content
- Repackaging old content is key to keeping your publishing quotas
Here are some of the best techniques for scaling up your content creation for the growing business ( without sacrificing the quality ):
Hire the correct people
Content creation is difficult. Pumping out ideas and information within an engaging way is a discovered skill that takes time to develop. If you want to scale up your content creation correctly, you need to hire blog content writers .
Writing blog articles may take over 15 hours per week. Using either freelancers or contractors to create your content accomplishes two things.
First, you’re buying knowledge. Seek out writers who have possibly written for marketing and have experience in improving SEO with content writing from all other fields. Many experienced content writers already know the formulation for creating the perfect blog post .
Second, you’re purchasing the manpower. Making sure you can find authors that can work as a group is crucial to your content scaling success. The more team-oriented, the greater!
Here are some specific things to look for when searching for your next content writer:
- Excellent track record
- Portfolio of past work
- SEO Experience
If you can find someone who satisfies these requirements, hand them a W-2 and get crackin’!
Establish a workflow for content production
So at this point you’ve got your writers, and hopefully along the way they possibly grew in the company or perhaps you picked up some excellent marketing and advertising managers. The next step is organization .
What’s the saying? Trust the procedure.
That’s almost all well and good – but to trust the process you have to build the process through the ground up.
Let’s start with the fundamentals. There needs to be someone planning the content. This is usually done with you and your marketing manager, brainstorming ideas for the site.
After the content is planned and scheduled, your authors will create the content. This particular writing will be done with regular SEO writing practices in your mind and grab the attention of the prospective clients.
The completed content ought to then be overseen from your marketing manager again – making edits and storing the finished pieces to become scheduled out (like on to a articles calendar ! ). Then the fun part, publishing the information!
In the end of the process, the particular marketing manager should be measuring what’s doing well and what could use some improvement. Having this particular steady flow keeps matters simple and efficient, leaving additional time to worry about the numbers and less time worrying about the logistics.
Reuse & recycle high-performing content
We didn’t ignore all that hard work you’ve already put in! Your best performing posts don’t need to sit on your site rotting to the webpages of time.
Articles that once brought in great traffic eventually fall out of contact with the ever changing world of search engine optimization. Not to mention, the exact content can become irrelevant to today’s world.
SocialMediaToday. com says:
Marketers can turn a write-up into a video, or an infographic – or the reverse in each case as well. They can reuse tips within an article by breaking them down into a series of posts or Stories frames, or they could post soundbites from a podcast direct to their social stations.
Having your writers restructure your content straight into different forms can be the present that keeps on offering. Even a quick freshening upward of an old article from the few years ago with contemporary information can be the makeover your content needs to be back on top of the page!
This particular practice can extend your own content’s lifespan and in turn your content advertising ROI (or ROMI).
Become willing to adapt
This one is easier said compared to done. Scaling up part of your marketing strategy this big isn’t exactly an easy task. It will take time and restructuring while you continue the process.
Just don’t forget, this is why you’ve set up an efficient system to analyze and measure the results of your content marketing campaign. Not to mention there’s plenty of digital marketing tools to assist you in the process.
Making use of measurement tools like Google Analytics , Hootsuite , and SEMrush can help identify where your content is thriving and where it needs a few change. Remember, if your content marketing mission statement is to provide quality content, the particular traffic will come!
An effective scale up really comes down to one thing – how properly you’ve planned for it. If you’ve done the steps above, chances are you’re as ready as you can be!
If you’re in a pinch or even don’t want to use your resources on an internal team, you are able to outsource your content to marketing consultants that know what they’re doing.
Employing quality blog writers by partnering with a group is really a safe strategy to widen your content marketing efforts. A consultancy gives you access to resources plus knowledge that you cannot always get from hiring solo skilled writers.
No matter which way you go, your content must scale with your business! Now it’s on you to put the pieces into place – get to planning!
Do you want to use some of the marketing strategies seen here on MIG’s web site but need some assist or advice? Marketing Insider Group has a team associated with 35+ experienced writers prepared to produce content for YOUR company. Check out our weekly blog content program or schedule a free appointment .
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