Top four contact page errors that cost you conversions

30-second summary:

  • More often than not, your contact web page will be one of the few pages which are mostly viewed on your internet site
  • Chances are you’ re making a mistake or two that might be unknowingly charging you conversions
  • Grace P. highlights the top four contact page errors and how you can fix them

A contact page is really a medium that connects a person with your intended audience. Generally, it will be one of the few pages that are mostly viewed on your web site. It is also one of the most crucial components to get your conversions. Sadly, then you are making a mistake or 2 that might be unknowingly costing a person conversions. Some mistakes are more visible than others. Do you want to know whether or not you are currently making any contact web page mistakes?

Our own article highlights the top 4 contact page mistakes that could be costing you conversions. It also teaches you how to fix them.

Top four contact page mistakes you have to stop doing

1 . Insufficient or invasive contact forms

The exploration of a contact page is both trying plus sacred, and it takes some time to get it right but takes only a moment to obtain it all wrong. Contact forms typically fall into two categories: Either too many fields or insufficient fields. So many areas that it involves inputting the maiden name of your maternal grandmother and, of course, the scary phone number request.

People want to tell you what they should say to you. However , if you don’t allow them, you can miss out on a conversion. On the other hand, not everybody has the patience and time to fill out twenty fields merely to be able to ask you if their discount code is likely to be active. In this case, you could also be losing on a conversion by failing to explain each form’s purpose or the right way to fill in their information.

Solution

Build your contact forms based on your site’s purpose and your site’s target audience. If a customer feels as though your form does not sufficiently let them communicate their needs, it is a poor form.

If it will take more than two minutes to fill your form, it is a pointer that you are asking for a lot of from them. Instead of opting for the typical type of contact form that needs a name, address, and the message that they get, create your contact form based on your clients’ needs.

Doing this will help them to offer tailored responses based on their individual needs. The questions on the forms are sufficient for them to gauge needs and wants without being overly invasive.

2 . Using just forms

Forms are excellent. However , they are not the fundamentally convenient way for a potential client to contact you for just one reason or another. Usually, when a person is trying to get hold of you, it is more often than not, for something crucial, and you do not want to deprive them of it.

Creating more than one medium for them to contact you will make you seem fairly accessible. You don’t always need to follow the standard form. You can use other viable options such as call, chat, or email .

Solution

You don’t need to add your phone number to your page. However , add other ways for users to contact you. If you are not comfortable adding an electronic or physical address, you can use your social media icons. Wonder site has an excellent example on this point.

Contact page mistakes and how to fix them - Example 1

Source: Wonder

3. Untracked form submissions

Replies from filled and submitted forms are not always guaranteed. People fill forms and do not get responses sometimes and this boils down to the fact that no one was monitoring what came in.

Failure to watch your form submissions is one way of tossing a potentially crucial opportunity away. It also speaks poorly about the management of your site, and the relationship you have with your users.

Solution

Connect your contact forms to an account that you are likely to check regularly. You can even assign this single task to someone. It does not make sense to truly have a contact form if you will not bother to respond to users who contact you. Here’ s an example of another effective contact page by NJI3.

Contact page mistakes and how to fix them - Example 2

Source: NTI3

You want to make an effort to respond to all inquiries that come to your site. You can take this to another level by writing positive confirmations with a name attached to your contact forms. For instance, telling them that Joshua can get back to them before the end of 24 hours.

Doing this will compel your users to fill and submit the contact forms.

4. Broken forms

It’s usual for things to break, however , leaving them broken is unusual. Like several things, forms can be broken in many ways.

Examples of broken forms are:

  • Submit buttons that not work
  • The forms that neglect to acknowledge that you have completed all fields and keeps sending back error messages

Forms can break for weird reasons. You are not always to blame for broken forms, primarily if you use a third-party application. However , your users won’t see it in this light. They will take their conversions with them and flee your website.

Solution

Ensure to test your contact form one or more times every month especially if you have not gotten submissions recently.

Doing this will let you detect any type of form error as they come before your users even notice. One sure way for your potential prospects to tell if your form works correctly is each time a confirmation alert pops up right after clicking on the send button.

Conclusion

Contact pages are extremely crucial as it acts such as a bridge that connects your organization to the world outside. And because of the importance, you want to ensure that you are getting it all right. There are specific mistakes you might already be making that are costing you conversions. Our article provided the top four mistakes and their solutions that we hope will help you gain more conversions.

Grace P. is a Content Writer at Monify Media.

The post Top four contact page mistakes that set you back conversions appeared first on Search Engine Watch .

Source: searchenginewatch. com

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