After receiving several criticisms from it’s users, Twitter decided to take a step back plus hear its audience. According to their own statement , they “switched the timeline back and removed the tabbed experience”, where the consumer could previously find the algorithmic feed.
Since 2016 , Twitter has held trying to create an algorithmic feed, and in October 2021, they made the biggest modify to accomplish this goal: they created a feed along with only Tweet suggestions , based on the algorithm, instead of our old (but gold) chronological feed, that used to display us the latest Tweets in the people we follow.
Top Tweets first or latest Tweets first? We’re making it easier to switch between two timelines and know which one you’re scrolling.
Now testing with some of you on iOS: swipe between " Home" and " Latest" within the Home tab to choose which Tweets you see first. pic. twitter. com/LoyAN4cONu
— Tweets Support (@TwitterSupport) October 12, 2021
As you can imagine, this change was not very warmly welcomed by the users. The algorithmic give food to ended up filling our schedule with tweets of the exact same topic, from people we all don’t necessarily follow. During the Super Bowl, for example , you would only read about the Super Bowl. Ok, that can be a very good thing if you’ lso are a Super Bowl fan, yet don’t you like to use Twitter to know what else is going on? Because I do.
Lessons that you simply, as a marketer, can study from Twitter’s decision
The greatest session Twitter has left for online marketers is the significance of hearing your audience . Maybe a great and revolutionary idea is not what your customer wants, and it’s ok to be humble and take a step back when needed. In the end, your customer will be the types using your product or service, so it has to make sense for their actual requirements.
Seems pretty obvious, correct? But that’s not exactly what always happens. While Tweets is taking an important choice due to listening to its target audience, this is not always true upon other social platforms. Lately, TikTok just introduced 10-Minute Videos to compete with YouTube , yet creators are having doubts concerning the update.
Ok, it’s not all that bad. But it might look like that TikTok encourages some updates just to become more competitive with other platforms, instead of because they are truly willing to pay attention to their users and make decisions to improve their experience.
And what content tips may marketers get from it?
After Twitter provided us with this look at customer-centricity and being customer-focused, we as marketers can be inspired trying to apply some of this information in our day-to-day routine.
As a hardcore Twitter consumer since 2009, I can assure three main things:
- We like being heard. Well, who does not like it, right?! So attempt to put your customer in the heart of your decisions, and do not be reluctant to take a step back if you consider that your decision was not the best one at the moment.
- We call for interaction and conversation along with brands. Not only on Tweets but in social media in general. We want the sense of human touch , not just ads popping almost everywhere.
- Last, but not least, on Twitter all of us like to do things together. It might sound a little weird, I am aware, but in 2015, Game of Thrones was the most-talked-about TV show on Twitter , because everyone wanted not just to watch it, yet to talk about it with other individuals. We truly love the feeling of community that Twitter allows, and this can be a great way to try to successfully position your brand name on this platform: starting or even joining a conversation that the audience would love to be part of.
Well, I’m capable to hear and learn about more cases like this, where the organization truly puts the customer on the center of any choice. Twitter is a huge case study concerning customer-centricity, but I’m pretty confident that this will be occurring more often, and that this is the right way for us from now on: constructing brands alongside the customer, inside a two-way street.
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The article Twitter Takes A Step Back And Will Not Force-Feed Users Its Algorithm. Here is What You Can Learn From Basically appeared first on Rock Content .