twelve Content Marketing Trends You should Follow in 2022

marketing trends

Content marketing is definitely changing. It’s not something you place and forget, especially in a good age when all advertising is going digital. Content is among the most essence of branding, lead generation, and even sales campaigns, across inbound and paid stations, primarily due to one thing: the effectiveness.

With additional access to data and a much better understanding of your buyers’ preferences, you may always be fine-tuning your own approach to content marketing.

For those looking for what’s in, what’ s functioning, and what’s next, we are sharing rising trends in content marketing that have improved in popularity of late. And how they relate to overall digital marketing tendencies as we go to next year. Learn why they will matter and how you can apply them to your overall content marketing plan.

Therefore here are the very best content marketing trends you have to follow next year:

  1. Personalized Content
  2. Brands Go Market with Content
  3. Voice Search Will Evolve How Content Marketing Sounds
  4. Content Must be Concise, Not TL; DOCTOR
  5. Diversified Content Brings in New Audiences
  6. UGC Continues to Rock
  7. Influencer Marketing Is Evolving
  8. Embracing Live Video
  9. Online Content
  10. The Written Phrase Speaks Louder
  11. Automated Content Creation
  12. AI-Powered Content Marketing Strategy

Development #1: Personalized Content

With a savvier customer, you need a more sophisticated way to communicate, one that speaks to that person on an individual degree. It matters because goals have changed and being relevant to what a buyer would like to know is key.

Personalization offers you an edge against the competition, too. The data facilitates this — a study simply by Demand Gen found the 20% increase in sales opportunities when brands use personalized direct nurturing.

It’s being identified as a tendency because of how prolific it has become. A survey from Forrester indicates that 92% associated with marketers have seen an increase in personalized marketing.

Personalization depends almost totally on data. So , the more data you have about your clients, the better the chance to create a lot more meaningful messaging. You’ll have to decide what type of information you require, including demographics, priorities, choices, objections, and how they use whatever you offer.

You won’t start with much data. If you get a lead to provide you with a name and email address for just one piece of content, that’ ersus a start. Additional data can be found through third party sources, plus you’ll know which topic interested the prospect.

With a name, email address plus content topic, create a advertising campaign that offers those that fit this parameter additional relevant content material via email. Then you’ll be able to track if they open the email and what links these people click on. The more they connect to your brand, the more personalization you can include.

Trend #2: Brands Go Specific niche market with Content

No matter what vertical you are within, there is probably content saturation. This means that most of the companies in this industry are publishing similar content. It will only get harder to increase your natural ranking for certain keywords.

To address this plus stand out, some brands are going very niche with their happy to draw in a more specific buyer. Finding this niche generally involves combining a service one does well or a well-performing item and a specific industry. Rather than just writing about reasons for outsourcing app development, write about why healthcare should outsource app development.

This is one of the many reasons why our clients are betting big on employee activation . You have employees who really like cats? Let them write about felines. You have employees who like to play dungeons and dragons? There’ s probably purchasers out there just like them whom like cats and actively playing some D& D. Obviously you probably have some product engineers and customers service or sales people who love your space and want to create thought leadership too.

Celebrate the diversity of your employees and the stories these people tell!

Tendency #3: Voice Search Can Evolve How Content Marketing and advertising Sounds

Screenless search is something that hundreds of thousands do every day. They merely ask their digital associate a question without needing to look at a smartphone or PC. Voice search accounts for at least 20% of all searching and is growing.

This will cause a shift in content because the way we speak is not always within alignment with how we write. You’ll want to take time to adjust content to natural language research, which means including questions plus answers.

To publish in this style, include complete, full-sentence questions. Use longtail key phrases in titles and headers. To take advantage of “near me” searches, optimize the natural language of the pages or even posts you rank to get with these search terms.

Trend #4: Content Needs to Be Concise, Not TL; DOCTOR

The average variety of words in blog posts continues to be going up while the world’s interest keeps going down. Longer articles does perform well in organic, but even if the page ranks on the first page of a search engine, will users stick around to read it? While this content material is important, you can’t expect long content to be the right size for every buyer , especially those connecting together with your brand on social media.

Short content works more effectively for millennials, the era with the most buyers. Another Requirement Gen study found that will millennials prefer videos and infographics for making decisions over other types of content. These formats are colorful, tell a story, and include movement.

The best way to leverage this trend is to use more video and infographics on social media and in channels where focusing on the millennial demographic. Repurpose some of your blogs, ebooks or whitepapers as motivation for new content.

Trend #5: Diversified Content Brings in New Audiences

Users will get bored if you only put up one type of content. That’s just not how things work anymore. Rather, the expectation is for your blog to make use of different types of media, whether it is infographics, galleries, video, podcast or something else.

Yes, this does mean that you have to diversify your set of skills (and possibly your team’ s) but it does bring some advantages along with this as well. If you diversify how you present your content, you will not need to do quite as much function creating new content. Very often, taking content that has proved successful in one medium can be put in a new jacket, updated and then shown again within another media form.

The reason this works so well is because the majority of users have a preferred method to consume media. They might prefer video, audio or textual content. That means they will naturally choose themselves into different organizations, which means the vast majority won’t even notice that they’ve already noticed that media before. Also those that do won’t brain so much, as you’ve got brand new ideas and are presenting information in a new way.

Trend #6: UGC Continues to Rock

UGC has become the mainstay associated with ecommerce content marketing . Here’s an impressive statistic: 85% of people trust content made by other users. That’s a lot and that is something that you would like to take advantage of. How do you do that? Simply by creating the potential for your customers to create their own content to discuss on your site.

This has a huge number of advantages.

  1. Provided that it is largely positive, it is going to impress new arrivals.
  2. It will give your own users the feeling that they’re being listened to and noticed.
  3. It will develop a community.
  4. Ideas content for free!

In other words, it is an incredible way to draw you audience deeper into your website, by giving them new content they are particularly interested in and especially likely to trust. What’s a lot more, once people have discussions and relationships going on the website that will you’re running, they’ll return to see their friends and hear what they’ve got to say.

This can be a strategy that Harley Davidson used to lethal effect and it has weathered every storm that will came their way because of it. Why not take a page from their book and use the same system to your content material marketing campaign?

Trend #7: Influencer Advertising Is Evolving

Influencer marketing has been a source of great outcomes for brands. That interpersonal proof is so critical for customers. They rely on it much more than any other influencing factors. In fact , Nielsen found that will 92% of buyers believe in an individual recommendation over the brand name.

The crux of influencer marketing will stay the same. The difference will be in how brands use it. Manufacturers now seem to be shifting from quantity to quality. While, it may have been the general thinking to get as many endorsements as it can be in the past. Now it should be regarding the quality and the trustworthiness of the particular influencer.

To change up your influencer marketing, you’ll need to determine the criteria for an influencer to work with your brand. Then create a campaign concentrating on these influencers to get their particular attention. Continue to do this and grow the relationship with those that respond. Track your data once you have influencers involved in campaigns to ensure the investment is worth it.

Trend #8: Embracing Live Video

It’s clear that brands are using video within content marketing. Millions of movies are made every day about almost any topic imaginable. Videos are not new, but live movie is a sub-category that’s doing work for some brands.

With live video , there’s still the chance that what happens next might be unscripted. Live video makes a lot of sense when your brand is out and about in the world. Reside stream from your booth in a trade show. Or, show something from the field in case that’ s applicable to your brand. Live video provides you with unique possibilities that are extremely engaging.

These are only a few of the content advertising trends that will continue to create throughout the rest of the year directly into next year. These trends don’t represent huge changes. They are doing represent clear ways to increase your content marketing so you can bring in the leads and new business you’re working to secure.

Trend #9: Interactive Content

Along with so much content and so short amount of time, coupled with shorter attention period, it’s becoming harder and harder to reach and engage today’s customers. This is why some brands are usually turning to interactive content to make a lasting impression on their target audience and to drive more engagement.

Interactive articles, at its core, drives two-way conversations, and enables the audience to positively participate in the content rather than passively consuming it as with static content. Content types like quizzes, tests, calculators, polls or surveys allow customers to gain tailored results or insights on a topic these people care about or a challenge or even problem they are facing, and have fun in the process of viewing and interacting with the part of content.

Tourism Australia’s official website , for example , uses a variety of compelling interactive happy to better engage potential travelers and convert. Its series of 360-degree virtual reality video excursions, which can be watched with a VR headset, allows individuals to truly immerse themselves and virtually experience various stunning journey spots in Australia, from swimming with whale sharks to climbing up the country’s highest building SkyPoint Climb for its breathtaking view of the Gold Coast.

Trend #10: The Written Word Speaks Louder

Sure, Snapchat and Instagram are all cool plus exciting, but for the most part, content marketing still relies on the written word. The issue that has become glaringly obvious in order to anyone who wants to pay attention is that the writing is often poor, to put it lightly.

Most online marketers were simply never been trained in the fine art-slash-science of writing. Expecting them to perform exceptional writing is the same as expecting them to know how to do incredible illustrations or write a theme tune.

Because of this , this might actually be the year once the technical aspects of writing finally get recognized as important so when online writing and blog management solutions finally get the attention they deserve.

Trend #11: Automated Content Creation

Many internet marketers are looking for new and more effective ways to create content further than their freelancers. We may start to see marketers producing articles through robotic algorithms quickly, as these technologies continue to enhance and become more sophisticated. We’ re starting to see automatic algorithms creating simple content for a wide range of industries, which includes journalism and finance.

New software will soon be available to help online marketers compile and create new articles from all the information shared simply by social media users around the world. We all saw this with Twitter’s Project Lightning, which generates new stories based on the pictures, posts, videos and other content material people share in their tweets.

Trend #12: AI-Powered Content Marketing Strategy

AI-driven content marketing maybe be the biggest and most game-changing trend yet.

Search algorithm changes mean more importance is placed on long-form content plus semantic search. Google’s Knowledge Graph, for example , is helping search users pull up better results for their long-term search questions. Google is taking this to the next level by using AI to facilitate better fits to search queries using its RankBrain algorithm.

What will we do when the AI tells us what to create plus where to distribute it? That future may be closer compared to you think!

The post 12 Content Marketing Styles You Need to Follow in 2022 appeared initial on Marketing Insider Group .

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