Virtual Presentation Best Practices: A Guide intended for Online Entrepreneurs

Virtual Presentation Best Practices: A Guide for Online Entrepreneurs

Whether you’ re pitching to potential partners or even introducing a new product to customers, a presentation can make or break your online business.

When you’ re used to in-person presentations, you’ ll understand that virtual delivering presentations have their own set of challenges.

For a start, phase fright can still happen however the stage might be your own home workplace.

In addition , your audience much more likely to tune out and disengage from online delivering presentations because they’ re not physically present. Plus, you will find too many distractions for most people in your own home or in their remote office.

As a presenter, it’ ersus also harder to “ read the room” when you’ re presenting online.

What now?

In today’ s article, we’ ll cover digital presentation do’ s plus don’ ts to help you win over distracted audiences, keep their particular attention, and get your message across clearly.

Get ready to take down records!

Why digital presentations are more challenging than in-person presentations

Before studying what you should do (and not do) when having a webinar , demo, or virtual keynote, you have to discover why virtual occasions can be a lot more intimidating for many.

Dorothy Gershman , President of Green Room Speakers, describes it properly . For her, virtual delivering presentations are unnerving for one particular reason: lack of response and feedback from the audience.

According to Gershman, it’ s such as you’ re one of those chickens calling out another parrot for mating or to signal danger, but no one answers you back.


As a result, you feel much less connected to your audience. A person don’ t see your viewers nodding their heads plus there’ s less opportunity for you to make eye contact.

“ This particular only makes the problem worse — it both reinforces our anxiety and makes for a poor presentation. After all, the more disconnected we sound, the harder it is for the market to listen, ” shares Gershman.

Virtual demonstration tips to make you feel connected to your audience


The golden rule in order to successful virtual presentations would be to make it easier for your market to feel more linked to you. When you do this, you’ re also helping yourself toenail your online talk. Who knows? You might even end up building powerful connections with influential people after your presentation.

Here are a few specific dos and don’ ts to help you get started with a memorable, engaging virtual demonstration:

1 . Do look at the camera

It sounds so simple, right?

But when was the last period you looked at yourself over the screen instead of staring straight to the camera while presenting?

When you look directly at your camera, it makes your viewers feel more connected to you because you’ re (virtually) making eye contact.

Another noteworthy best practice is to put the camera at eye level. Don’ t position it too far below or over you. Not only does it cause you to look weird, but they’ re not the perfect areas for maintaining eye contact.

Lastly, if you can, consider getting an external webcam. An excellent external camera makes you look “ real” to your audience, which in turn captures their particular attention.

2 . Don’ capital t talk like a robot

How do you sound more human?

Think about you’re having a conversation having a friend. Smile, talk slowly and take pauses in between your talk.

Instead of looking at it as a lecture, think of it as a session to engage with your viewers. Share anecdotes or ask participants to share their own encounters as well.

Gershman also suggests asking rhetorical questions throughout your online presentation.

“For the audience, rhetorical questions generate open loops in the mind which we then wish to close by answering them in our heads. This helps the audience stay active and connected to your content, even when they can not talk to you”, explains Gershman.

Examples of rhetorical questions you can ask include:

  • Have you ever noticed a pattern?
  • Where do you think this is going?
  • Do you want to try something new?
  • What would you have done in case you were in his shoes?
  • Have you been in a similar situation?

3. Do make sure that your lighting is within front of you

Being a presenter, you have to make sure that individuals can see you well.

You can accomplish this by having a good front light that shines gaily on your face. If sun light isn’ t an option to suit your needs, a steady lamp directly by your face is ideal.

Meanwhile, if your back is to a windowpane with lots of natural light coming in, shut the curtain or pull down the shades.

4. Don’ t get too shut or too far from the camera

You should strike a balance between staying close or being too much from the camera. If you stay as well close, you might look like a suspended head. Meanwhile, if you are too much from the screen, you risk looking like your galaxies away from your audience.

Ideally, the particular camera should frame your face, neck, shoulders, and the upper part of your body. This way, your own viewers can see your actions too.

5. Do stand up

According to Matt Abrahams , author of H peaking Up Without Freaking Out,   you need to physically stand even if you’ re introducing online so you can project more effectively.

Furthermore, standing up during your virtual presentation gives you more energy and tells your brain to be in “ presentation mode”. It may also help calm presentation nerves .

If at all possible, use a standing desk whenever you’ re presenting. On the other hand, position your camera or even laptop at eye level.

For virtual presentations to have to sit down, lean ahead (don’ t slouch! ) as if you’ re talking to someone in real life. This position makes your audience really feel more connected to you.

six. Don’ t waste people’ s time by showcasing for too long

Have you observed how webinars or on the web demos seem longer compared to face-to-face presentations?

It pays to be more mindful of the duration of your talk, and you also have to consider time for Queen and A.

Kevin Daum , bestselling author associated with Marketing for Dummies , suggests that each presentation slide should represent about 3 to 4 mins of your materia t.

While planning and designing your demonstration , limit one or two key points for each slide and make use of visuals to convey the most notable factors.

Speaking of pictures, this brings us to the next tip.  

7. Do use pictures

Whether it’ s off-line or online, the best delivering presentations include eye-catching visuals.

Yet here’ s the caveat – you can’ capital t just put too many visuals in your presentation. You have to be thoughtful about how you use infographics, charts, graphs, photographs, and other data visualization techniques in your digital presentation.

Before you add a picture or illustration to your demonstration slides, Tamsen Webster , keynote company speaker, and presentation strategist, recommends these questions in order to ask yourself:

  • Do they reinforce the key points?
  • Are they leveraging exactly what visuals do better than words and phrases? (pictures, processes, visualized information, etc . )

Webster further suggests that your presentation slide should orient your own audience to your Big Idea.


One more best practice when adding visuals to your presentations is using the squint test by Duarte, a presentation style agency.

Here’ s what they mean with the squint check:


“ When you squint your own eyes at the screen (as if you needed glasses to find out it), ask yourself ‘ what’ s popping? ’ If the text, graphic, or chart you want to pop isn’ to doing so, you need to adjust your own design. ”

The particular Duarte team recommends making use of graphics, color, font dimension, font type, or italics to guide your viewer’ s eye to the most critical portion of your slide.

8. Don’ t be stiff

Along with virtual presentations, looking stiff will further disengage your audience.

Create a sense of connection by moving your hands and arms while having cardio levels at the same time. For example , Webster suggests that moving your hand actions “up” into the camera watch helps build connection.

Producing more gestures will also help you as a presenter because it channels nervous power into a more positive experience for you.

9. Perform take note of your audience’ s cultural background

If you’ re presenting to a different group of people, get to know them in advance in terms of sociocultural preferences, particularly with verbal and nonverbal cues.

For example , if you’ re showing a keynote in English and your viewers doesn’ t have The english language as a first language, talk to less accent. Visual aids can also help for these presentations because visuals tend to be universal.

ten. Don’ t be captured unprepared

There are two aspects of preparation you should care about:

  • Prepare yourself by practicing and doing a dry run.
  • Prepare your tech.

For the first part, Abrahams recommends a technique called focused practice instead of mentally practicing your presentation or flicking your slide decks.


“ Concentrated practice is taking one aspect of your presentation — state, the introduction — plus delivering it repeatedly until you become highly familiar and comfortable with it. Next, a person move on to another aspect of your presentation, such as transitioning among two specific visual aids, ” shares Abrahams.

By doing this, you’ ll feel less anxious because you do not have to fork out a lot of effort thinking about your entire presentation.

The second aspect of display involves ensuring that all of the features of your presentation technology work. For example , if you’ re presenting in Zoom and need to record the demonstration, find out if the recording feature works during your practice.  

Finally, check your microphone, digital camera, and the platform or feature where your audience may interact with you during or even after your presentation.

There’ s more to virtual presentations compared to reading your slides upon Zoom

Before you deliver the next virtual presentation, take a take a step back and figure out the solutions to these two questions:

  • What’ s the Big Idea that I want to communicate to my target audience?
  • How can I build a genuine connection with the market?

Once you have clear solutions to these questions, your next digital presentation will likely be more than just reading through presentation slides on Move. Your audience will feel a lot more engaged with you and get a lot more value from your presentation.

Guest author: Kai Tomboc is currently taking care of content material at Piktochart , an easy-to-use design tool that helps you tell your story with the visual impact it deserves. She has written for various SaaS brands plus publications like G2. You should definitely engrossed in a book, she’s most likely taming tardigrades.

The particular post Virtual Presentation Best Practices: A Guide for Online Entrepreneurs appeared first on Jeffbullas' s Blog .

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