Ways to get 3x Traffic and Google Rankings with Content Marketing

Articles marketing is the best way to generate organic traffic to your website. In fact , companies that do content marketing best earn 3x the particular traffic than brands that will don’t do content marketing . That’ s a huge difference!

So if you’ ve been reading our content at all, you already know why content marketing works well . The question isn’t really what drives traffic plus leads to your website, it’s how do you beat out all of your competitors who are also using content advertising as part of their strategy?

To do it, you need four things:

  1. SEO mastery — you know the most important Search engines ranking factors , plus align your content to them.
  2. Authenticity — you know your brand and reflect its voice and experience in your content.
  3. Creativity — you provide high-value, original content and put new, exciting spins on topics that have already been covered.
  4. Consistency — you have a plan to publish content material frequently across multiple channels.

The truth is, many brands are just experiencing the motions when it comes to their own content marketing strategy. It’s exactly why out of the 90% of manufacturers publishing content, only 24% report that it’s showing strong RETURN ON INVESTMENT .

To really boost organic traffic plus earn search rankings with content marketing, you need to start going the extra mile. And in this article, we’ll show you how to do it. First, we’ll deep dive directly into each of the four approaches mentioned above, then we’ll cover useful steps you can take to implement all of them right away.

Quick Takeaways

  • Search engines are the starting point associated with almost every online experience.

  • Brand names can earn better search rankings with content marketing frist by improving keyword rankings that will already exist, then creating on their success.

  • Google utilizes RankBrain and the EAT construction to determine content value plus relevance.

  • Practicing creativity along with design thinking, varied content types, and current styles make content more participating.

  • Brands that publish blogs 11-16x per month earn a lot more traffic and higher ranks than those who publish much less frequently.

  • Many companies delegate content creation when they don’t have the internal bandwidth to execute a solid content plan themselves.

SEO Mastery

Search engines would be the launching point for almost each online experience people have these days. Think about it: when you need a quick response to a question, you use search. Whenever you’re researching brands? Research. Shopping for a product? Search. Searching for a video you want to watch? Search. And where do Siri, Alexa, and other smart co-workers get their answers? You guessed it — search.

It’s no surprise then that seo (SEO) is among the most critical component of your strategy for earning search rankings with content material marketing. SEO, in short, is a set of tactics and techniques that position web pages and content to rank highly on search engine results pages (SERPs).

You can create the very best content in the world, but it most likely won’t get you anywhere unless of course it’s also ranking on the search engines. In fact , more than 90% associated with online users never click past the first page!

93% of online users don’t go past the first page on Google

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Keyword research

Every good SEO marketing strategy begins with key word research. Fortunately, there are some great tools you can use to perform your keyword research quickly and thoroughly.

First, you want to find out which key phrases you’re already ranking intended for. You can do it using the keyword Position Tracking Tool from SEMRush or the Keyword Rank Checker tool by Ahrefs.

ahrefs keyword rank checker screenshot

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It is a good idea to start your SEARCH ENGINE OPTIMIZATION efforts by focusing on these types of keywords. Since you’re already finding success with them, you can generate some quick wins and build on your success.

For example , if there are some keywords you’re already position on page one for, try to get them up to the top 3 search results on that page. It’s a lot easier to go from #10 on a SERP in order to #3 than to go from no ranking at all in order to page one. Focus first on maximizing your current success to develop momentum for your strategy going forward.

Next, you want to know which keywords people are searching for related to topics, products, services, and other information related to your industry and brand. Ahrefs and SEMRush both also offer keyword research tools to help you do it.

Now you can make your policy for creating content around these new keywords you’ve discovered as relevant to your brand name and important to your customers. Quick tip: start with the keywords that are most closely related to the keywords you’re already ranking for. Mainly because Google already sees a person as having brand expert on these topics, you’ll have a head start on gaining rankings for new keywords under the same topic umbrella.

Other important SEARCH ENGINE OPTIMIZATION tactics

Keywords may be the largest contributor to your SEO strategy, but it isn’t really the only Search engines ranking factor that matters. Your technique needs to be comprehensive to succeed, also it should incorporate these various other critical SEO contributors:

  • Backlinks – Links from other quality websites back to your own site. Search engines uses backlinks to establish brand authority.

  • Site structure and UX – Your website needs to be structured intentionally to make it simple intuitive for both individual users and search engine crawlers to navigate.

  • Mobile marketing – Google now utilizes mobile-first indexing, meaning that generally the mobile version of the site is more important compared to desktop version.

  • Value plus relevance – Google along with other search engines are smarter than ever before. They use AI algorithms to consider content that is truly useful and relevant for its target audience, not just stuffed with keywords to seize attention.

Those last factors — value and relevance — that will be threaded most greatly throughout the rest of this guide. If there’s one thing Google has made clear as it’ ersus gotten smarter and more advanced, it’s that it expects brand names to write for humans very first, not algorithms. You do that by being authentic, creative, and consistent to deliver high-value content to your audience.

Authenticity

When we say authenticity, we imply that your content stays true to two things. First, it addresses the topics and subject areas where your brand has the knowledge and expertise to include value. Second, it accurately reflects your brand products, voice , and character .

In simpler terms: you’re getting yourself! You’re not using content to try and be some thing you’re not, or put around the Google algorithm to gain more visibility where it makes less sense to have this.

Still suspicious about how this is relevant to generating search rankings with content marketing? Let me introduce you to RankBrain.

RankBrain is an AI algorithm that Google has confirmed to be its third-most important ranking aspect . It specifically determines how valuable and related users are finding your content searching at metrics like the period of time users spend on your page. This means even if you’re making your content to include the right keywords, if users click out of it right away, you’re going to reduce credibility with Google.

Here’s an overview through Moz on how to optimize intended for RankBrain:

An additional authenticity-related concept that’s important to know is Google’s EAT framework . EAT stands for expertise, authoritativeness, and trustworthiness.

Google’s EAT framework

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Google uses this particular framework to evaluate the credentials of the content creator to determine if they are qualified to provide the information they’re publishing. It’s best in industries where info shared through content may have a direct impact on someone’s wellness or livelihood — such as medical or financial subjects, for instance — but it is an important consideration for every brand name to keep in mind.

The takeaway: Google is smarter than any brand’s try to stuff keywords in content to beat an algorithm. In order to start earning organic search search positions with content marketing, you need to know your brand, know what is relevant to your audience, plus publish content that’s really valuable to people who examine it.

Creativeness

People do not want to read boring content material. This sounds obvious, but the truth is when you Google most subjects, the first few articles say almost the exact same thing. Company weblog articles are often seriously with a lack of the excitement department, rather sticking to a formal, even mechanical tone.

There’s definitely a time make for that type of straightforward method. But in general, people want content that feels appealing and real. That means you need to have a little fun with your content, and you can do that by putting your creativity hat upon.

We’ve got good news for you: everyone can be creative. Marketers by nature generally consider themselves pretty innovative, but even if you don’t, you can study.

One of the best techniques for getting you and your team thinking creatively about content ideas is with a design thinking strategy. Design considering aims to come up with ideas that solve real problems for a particular group (in this case, your customers). We don’t have time for you to fully dive into it right here, but this video provides you with a good overview:

Here are some other simple ways you can take a more creative approach to your content marketing strategy :

  • Use different content types – Are there already dozens of articles written about the topic you’re covering? Think about creating a video or infographic rather! Visual content is actually more shareable and engaging, therefore it’s a win to alter it up.

  • Try the skyscraper technique – The skyscraper technique looks at the highest-ranking content for a particular topic and capitalizes on the gaps and weaknesses to make a better version. The perfect time to think about how to put a new, innovative spin on something currently covered.

  • Cover news plus trends – Current occasions are an awesome way to create your content topics relatable and much more exciting to your audience. Focus on what’s happening in your market, and don’t be afraid to provide your own unique commentary about what’s going on.

Consistency

Earning search rankings with content marketing takes time plus consistency. Research has overwhelmingly proven that brands that release frequently over a long period of time earn more traffic and higher rankings as a result.

HubSpot found that will brands that publish 11-16 times per month earn double or even triple the amount of inbound traffic than brands that publish less often.

Brands who publish content 11-16 times per month earn better traffic and search rankings with content marketing.

Image Source: HubSpot

The best way to stay constant is by using a content calendar to help you stay on track. There are tons of awesome content diary templates you can download and customize to your needs.

Even with a great plan in place, however , you might be considering 11-16 blog posts per month noises way beyond your team’s band width. If that’s the case, you’re not alone. About 70% associated with companies outsource their content creation, often for this very reason.

Content advertising agencies have the resources, encounter, and expertise to perform your content strategy at range. Partnering with an agency is a lot smarter than having an overworked, frustrated team.

Jumpstart your search rankings with content that provides

Marketing Insider Group’s Content Marketing Strategy and SEO Weblog Writing Service will help you develop an effective strategy, implement it to hit your goals, and track important KPIs.

We can create quality, optimized articles for you to publish on your website every single week. We’ll also promote your content for higher visibility and track your own ROI so you know exactly how it’s performing.

Ready to get started? Schedule your own quick assessment today.

The blog post How To Get 3x Traffic and Google Ranks with Content Marketing appeared first on Marketing Insider Group .

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