Ways to get A Positive Return On Your Marketing Investment

positive return on marketing investment

Calculating return on your advertising investment (ROMI) is something of an art form. Unlike funds investments, which have a fixed, in advance cost and clear results, marketing investments evolve as time passes and have both empirical and intangible results that are tricky to quantify.

This may sound daunting – but creating a strong strategy for long-term growth and sticking to it will give you the best chance of a boost to your ROMI.

Forbes says, “With the right strategy and process, you can nearly guarantee high returns. In the event that executed well, you can get a great return on investment (ROI) for each each marketing campaign you run. ”

Quick Takeaways:

  • Producing measures for your ROMI can be qualitative or quantitative, both having their own benefits
  • Utilizing content media to drive up your ROMI may yield qualitative and quantitative results
  • Creating diverse strategies can help you find out what works and what doesn’t

Here are five key strategies that can help a person turn efforts into outcomes and ensure a positive return on your marketing investments:

1 . Define your ROI Measures

Adopting the formulas to calculate your own ROMI is the first action to understanding what works and what doesn’t. To improve lead generation have to see where your marketing attempts are bringing in money and where they aren’t.

While important, measuring your return on investment isn’t practically the formulas and the concrete return – it’s also about the intangible benefits as well. Like presenting yourself as being a thought leader or improving long-term online growth.

Defining the particular ROI measures of your content marketing will certainly grant you insight to the intangibles like public perception and long-term online growth.

2 . Release Keyword-Driven Content

Keyword research is one of the best methods to increase your overall site visitors — not just in quantity, but in quality. Having up to date SEO practices will get a lot more customers’ eyes on your site.

If you submit content optimized for higher volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which obviously means more visitors choosing their way to your site.

You can go a step further by making sure this article (whether a blog post, the whitepaper, or a landing page) targets prospects that are nearer to making a purchase, i. e. additional “down the funnel. ”

By doing this, you are marketing to the prospects that are the easiest to access and the more than likely to convert into clients!

3. Practice Social Marketing

In case you aren’t leveraging social media among your primary marketing channels, you are missing out on a lot of influence and opportunity, not to mention valuable information about brand sentiment, advocacy, and the quality of client relationships .

HubSpot identifies social marketing as “the procedure for creating content for social media marketing platforms to promote your services, build community with your audience, and drive traffic to your business. ”

A lot of businesses now use social media marketing as a direct source of prospective customers. Those leads are certified by their interests, firmographic details, and communication history, so they have a high chance of converting – even more than traditional outbound marketing (telemarketing, print, batch list emails, tv/radio)!

Need a refresher on social media’s place in your digital marketing plan? No problem – we’ve got a person! For more info, check out 10 Digital Marketing Guidelines from Top Brands .

4. Use A/B Testing

Regardless of what medium you’re working in, some tactics work better than others. A/B testing (sometimes referred to as “split testing”) will be the process of comparing alternate variations of a similar asset and deciding which yields greater results, without guesswork.

Marketers can run A/B tests on everything from web layouts to titles, subject lines, blog posts, and emails. While simple, incremental gains on positive yields calculate big for your return on marketing investment.

a/b testing

Image Source: BrillMark. com

5. Blow Aside the Competition

Understand thy enemy! Although this tactic is admittedly more reactive than others, it will help you siphon traffic back onto your site and into your lead revenue generation programs.

Do research on your competition (these are the companies customers choose instead of yours, which regularly means they have the same focus on audience). How are they handling their image on social media? What types of paid advertising are they seeking? How is their website UI?

Find out what your competitors are doing with their marketing strategies is to do it better. You get the idea.

6. Spend money on the Right Technology

There are thousands of software options for marketers, like email marketing, social analytics, web monitoring, and content management. Should you be looking to bring all of these functions together into one system, you are probably looking for marketing software software.

The particular best marketing and advertising automation software for B2B companies is normally built around the lead generation process , made to help you run programs across multiple channels, create customized rules and triggers, plus ship more qualified results in your sales department.

A marketing automation platform can also provide insights about campaign effectiveness through analysis tools and reporting (closed-loop reporting, visitor tracking, studies, and content engagement metrics ). Having this constant awareness of where your programs are succeeding and failing lets you make incremental corrections plus reassess your overall strategy effectively.

Use the right tools for ROMI

A good handyman knows which usually tool to use for the right job – and a good marketing specialist knows which usually medium to use to maximize their particular return on marketing expense.

This chart through PPC shows what selected companies view as their ROMI money makers. SEO positioned highest, with 28% of these asked saying that SEO offered them the best ROMI.

It’s not a shock that will 80% of marketers have trouble proving the business value of their spending, campaigns, and activities. After all, solving the challenge of marketing and advertising ROI has been difficult since it was first popularized!

Even if you haven’t locked down a formulation for ROMI, your investment decisions should still hinge on their ability to yield good success. To be clear, we’re talking about investments either in traditional marketing programs (paid media, email nurturing, inbound) or even in newer marketing technology, such as a advertising automation platform.

Ask yourself what value an investment could add to your brand, and whether that will value would be direct revenue (leads, conversions) or qualitative profit.

In case you follow the logic, you’ll most likely encounter these two fundamental questions:

  • What sort of marketing investments are more likely to pay back?
  • If my marketing investments are already failing, what adjustments can turn them around?

Give it Some Elbow Grease

It isn’t always enough to just dump more money or time into the current projects, especially if they aren’t performing well. That’s like flooring the gas when your car is stuck in the mud!

It also falsely simplifies prospective client behavior: people don’t only want to be engaged for the sake of this; they want to be engaged in related, timely, personalized ways. They don’t want to follow the account that just republishes information every day, they want to follow the one which sounds like a person and interacts directly with them.

Having a more hands-on strategy with your content media can provide your clients with more individual interactions, building rapport and brand loyalty. Who doesn’t love getting noticed by their favorite brand?

If you’re lucky, a possibility will convert after various, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Yet marketers are eager to “hack” the process to gain a quick advantage – time is money, after all. They want to know the shortcuts for turning prospects into leads, and leads into contracts, and that’s not necessarily a bad instinct.

Really, it’s about capitalizing on investments.

Are you interested in engaging and transforming new customers for your business utilizing the most important digital marketing development: consistent and quality content material? Check out our weekly blog content services or schedule a free assessment . Get started today plus generate more traffic plus leads for your business.

Carter Grimm is a adding writer for Marketing Expense Group pursuing an Meters. A. in Media & Communication Studies at West Chester University of Pennsylvania. Connect with him on LinkedIn to get in touch!

The post How To Get A Positive Come back On Your Marketing Investment appeared first on Marketing Insider Group .

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