Good key word research is the basis for any SEO strategy. After all, the first step within reaching your audience is to find out what they are looking for.
Whenever we think of online stores, these phrases have a great impact on the optimization of product plus category pages.
If your business is an eCommerce, there are some peculiarities and a few different ways to find the best keywords to use in your domain.
Usually, keyword guides focus on “ informational” searches. In other words, those are queries that answer questions in the reader, such as “ what is” and “ just how to”.
These keywords have an important role to play in e-commerce strategies, especially for brands that will invest in content creation and blogs.
However , “ transactional” searches are the most common with regard to eCommerces , because they focus on the purchase of items or any other type of deal.
Therefore , an eCommerce key word research will be built around words related to products.
Just before learning how to find them, we’ll look at some important tips to help you find and invest in the right key phrases.
Keyword Quantity: Deliver What They Want
It is extremely hard to do a keyword search without considering the volume of lookups.
This is usually the first thing that someone looks for when defining the particular terms to use on a site.
After all, it could not be every other way.
What is the point of choosing a expression that has a purchase intention , very high relevance, and lower competition if no one is seeking it?
That is why the search volume is important.
However , remember that the volume varies from market to market, word to word, product to item.
In some markets, you will find searches with a monthly volume of greater than 100K. In others, you will find a maximum of 1K searches.
Understand your market well, and use terms from your niche as a comparison.
The search volume is essential, but it is crucial not to get too attached to it.
Keyword Difficulty: the Importance of Becoming Realistic
Another important tip for locating keywords for your eCommerce is to know how to pick your fights.
We often base our phrases only on the volume of lookups. After all, we want to rank for your most searched words in the market.
However , this leads us to invest a lot of effort directly into searches that will not achieve good results.
It is very important that you purchase keywords that have a realistic chance to rank.
SEMrush (and any good keyword tool) includes a metric called Keyword Problems.
As you can see, the keyword “ bookshelf” has a problems of 88%, which is a high difficulty.
In this case, we can lookup among the variations, long-tail keywords and related words designed for options that have less difficulty and competition.
It is very important note that you should not feel trapped to those values, as they can differ from market to market.
However , they are an aid in the choice of words.
Check which pages are position for that keyword. If you notice that there are sites using the same or just slightly higher authority than yours, it really is worth investing in those key phrases.
Therefore , it is important to know how to choose your battles.
Imagine that you own a computer dealer. Definitely, the first word to invest in would not become “ laptops”.
Merely look at the competition that you would have in the SERPs!
Keyword Intention: It’ s About What They wish to Find
SEO is not about what people are looking for, but about what they want to find.
Knowing the outcomes volume and what people are searching for is important, but the main matter is to be familiar with intention they have with each search.
Many of the keywords we find possess informational intentions , for example , “ how to put a puzzle together”. These queries are interesting for weblog and explanatory pages, but not for commercial pages.
So imagine that your online store markets puzzles.
You will shortly want to rank for the phrase “ puzzle” — in the end, there are more than 450K monthly searches.
However , this is a search without a definite intention.
The SERP itself buttons between online games, stores, Wikipedia and others.
Now, see the outlined search below: 1000 piece puzzles.
The person most likely desires to buy a 1000-piece puzzle, considering that even the size is detailed. Probably the most interesting thing is that the problems of this keyword is much lower.
Even though the search quantity is also much lower, this is a more valuable keyword for a business.
You can still find more detailed longtail keywords along with commercial intent and much less competition:
Therefore , watching the search intent can help you pick the best battles.
E-commerce Keyword Research: How to Choose Good Keywords?
Now that we all know what to look for when selecting our keywords, it’ s time to learn how to find them step by step.
1 . Using Amazon Suggest
Regardless of the market in which you function, most likely Amazon is your competitor.
It is difficult to think about anything that you will not find generally there.
The positive side is the fact that we can explore the largest market in the world to help us find good key phrases for our business.
We are already used to Google Suggest to get keywords for our site, right? The idea with Amazon Recommend is pretty much the same.
However , on Amazon, you will already keep an eye out for keywords related to products that are optimized to catch the attention of and guide buyers.
This makes Amazon . com Suggest a more optimized option than Google for eCommerce.
Let’ s experience it step by step.
When you perform a search on Amazon, as well as Search engines, the page will display a series of suggestions based on the keyword you searched for.
Here, we can see several options for long-tail keywords suggested by Amazon.
They are usually relevant words and reveal an intention to buy since they are based on popular searches and products.
Long-tail key phrases have a higher conversion possible and generally have much less competition than broader terms that generate more traffic.
You can repeat the same process with the other main keywords from your site.
In addition to using Amazon Recommend, you can utilize their categories plus organization as a reference.
A very common mistake with online stores is to worry too much in regards to the keywords on the product web pages, and then neglect to organize them by categories.
Often the process is done according to the store owner’ s personal preferences, which is bad.
Categories also are very important pages for switching customers and attracting traffic , especially when we think in more general terms.
Therefore , utilizing the largest marketplace in the world and learning from their organization as well as the keywords they use for their classes, can have a big impact on your own strategy.
The first step is to discover the Amazon category that competes with your business.
In case you can’ t find an ideal category, you can search for your item and identify where it really is located.
Let’ t see where a bookshelf suits:
The products are in the house & Kitchen category, and we can visit it and see what keywords are used in this department’ s organization.
You can now go deeper and deeper into divisions and agencies to discover more details and key phrases that they use.
View the variation of subcategories within the Home furniture department.
Thinking about the current context, let’ s have a look at what they have for Home Office:
And we can go further. If we select Home Office Seats, we will discover even richer keyword options:
Many of these terms can be variations and various keywords for you to use for your products and organizing your website into groups that are sought after by your audience.
Boosting your searches by means of Amazon
In addition to manual lookups on Amazon, as proven above, you can deepen these types of searches using a tool known as Keyword Dominator .
This tool has research features for Google, YouTube and Amazon:
Being a comparison, we will do the exact same search that we did on Amazon, but in the device:
Note that we obtained more than 600 keyword recommendations, far more than we noticed on Amazon Suggest.
That is why Keyword Dominator can assist you along with rich suggestions with high variation.
2 . Stealing your own competitors’ top keywords
Right here it is important to say that you can and MUST repeat the processes of the two previous topics on your competitors’ websites.
It is essential to observe what they are performing best, in order to optimize our own website and surpass them — especially for SERPs where they appear in the top positions.
In addition to this manual research, you must deepen your comparison.
Surely, you know who seem to your main competitors are, which is where we’ ll begin.
For that, we will need to use a keyword tool . Today there are several high quality products on the market for that. We are going to use SEMrush for the following examples.
We will continue to bottom the research on the keywords all of us used previously and evaluate the following domain:
Right now the goal is to recognize which keywords your competitor is ranking for on Google.
For that, we will visit the “ Organic search” feature:
After clicking on “ View details”, we will see checklist of all the keywords that our competitor ranks for on Google:
You can repeat the same process with other competitors, remembering to observe the difficulty, volume and research intent.
SEMrush furthermore allows you to find competitors which you didn’ t even know you had.
Generally, when we think of competition, good of business competitors. Nevertheless , SEMrush points out organic competitors, that is, competitors ranking to get similar keywords.
Hence, you increase the range of sites you can use to discover good conditions for your own.
To do this, just click on the “ Competitors” tab:
And then check out the extensive listing of keyword competitors:
Heading deeper into the competition analysis
In addition to the options given over, there is a very rich way of identifying new keywords for your site by analyzing your competitors.
Within the competitive analysis functions, you will find “ keyword gap”:
With this tool, you can select your domain and your competitors’ domains to compare them.
The goal here is in order to:
- Find keywords that your competitors have and you don’ t.
- Find keywords you have, but your competitors rank better.
You can compare up to four domains simultaneously.
For this example, we will use only two domain names.
After making the evaluation, you will see a list with all the keywords from both domains.
SEMrush itself already provides you with the filter options, which makes it easier for you to find the best terms.
In this example, we selected only the “ missing” filter to identify the words that our competitor has that we never.
This is an excellent opportunity for you to identify gaps in your keyword strategy and find effective keywords to reach new people.
In addition to being a way that you can improve your business, you also remove a competitive advantage that your competitor had against a person.
3. Discovering keywords on Wikipedia
If there is a site capable of answering almost any question we could have, Wikipedia is it.
And if your question is “ what are the best keywords to get my eCommerce”, your answer is also there!
Of course , for Wikipedia to have a lot content on so many topics, it takes a lot of organization.
Like any eCommerce, Wikipedia is also divided by keywords and categories for its various topics.
The first step is to search for a product or category name from your eCommerce. Let’ s i9000 say you have a store that sells headphones.
Let’ ersus look for that term and look for words, variations of terms and phrases that make sense for the products in your shop:
In addition to finding various keywords, we have good recommendations for variations of terms to make use of on product pages.
It is also important to note that a few of the highlighted terms may be essential data which is useful to put in the product descriptions, increasing the chances of ranking for your keywords and bringing the most relevant information to the reader.
Also, be sure to look at the content package, where we can get excellent word ideas, especially with categories in mind.
Summary: eCommerce Keyword Research Accomplished Right
Finding the right keywords for the eCommerce website isn’t challenging as long as you keep our guidelines in mind.
Online stores definitely get their peculiarities, but now you know the tools to adapt searches for your business.
Still feel as if your eCommerce SEO is a little lacking?
Then get our maturity assessment to help diagnose your current SEO strategy!
The post How to Increase your Revenue by Performing eCommerce Keyword Research appeared first on Rock Content .