As it becomes easier to launch online stores, the ecommerce marketplace is becoming increasingly crowded. To maintain with the competition, ecommerce shops must make shopping an easy, seamless, and enjoyable encounter.
According to the Wall Street Journal, for the first time ever, people bought more products online than in brick-and-mortar stores in 2016. When United Parcel Assistance Inc. surveyed 5, 500 shoppers, 51% purchased items online. It’ s increased from 48% last year plus 47% in 2014. In addition , 44% of smartphone users said they bought some thing on their phones this year, that is three percent higher than 2015.
These quantities are only going to increase. For this reason, online retailers have to create websites that are easy and enjoyable to look for. One of the core areas that many ecommerce stores ignore is usually improving category pages that list various products.
The following are steps to take to ensure that your ecommerce category pages are up to par and attractive to your customers.
one Keep Images Consistent
Your customers, especially individuals with small screens, need to be able to easily scroll through your merchandise. The images that communicate the products should be consistent in vogue and size. According to BigCommerce, the boxes around your images should all be the same dimension, and your photos themselves should take up eighty to 90% of the package . They should all possess a white background, which will guarantee that they look neat plus clean.
When it comes to style, you should determine the angle on which you’ re going to showcase along with your photos. Will all of them allow clients to zoom? Will you possess images displaying the products in action? It’ s your decision; in either case, as long as the functionality remains consistent.
If you run a clothing ecommerce store, you need to choose whether or not to show only the product, or the product on the body, or the product on a model with her face being shown. Gilt. com , for example , always demonstrates the clothes on models, but doesn’ t show their face. They’ d rather focus more on the products themselves.
2 . Make Searching Easy & Use Faceted Navigation
Customers can find nearly any product possible online and get it delivered to their home within the week. To compete with other stores, you’ re going to have to enable customers to find exactly what they want on the website. This means that you should keep your search function specific and user-friendly for your customers.
First, make your search box big, so customers may type in what they want and check that their query is definitely free of errors. As Econsultancy’ s Graham Charlton highlights, when searching for consumer electronics, customers may input an extended product code . If the box isn’ t not too young, they won’ t have the ability to make sure they got the particular code right. They may get frustrated and go to another site that allows them to do that.
Customers also needs to be able to search within specific sections, and not get results from other category pages. For example , if customers are on the particular purses section of a clothes website, the search results ought to only display what’ ersus on the purses page. Inside these category pages, there ought to be options that get very specific and let customers search according to a number of elements. This type of search is called faceted navigation, and it gives the consumer the chance to find exactly what he or she is seeking by product feature.
There are serious SEO implications for managing faceted navigation correctly, so make sure you’ re up to date on those best practices. Moz & Internet search engine Land possess good resources on the subject.
On Jared’ s search page for hoop jewelry , customers are able to lookup by price, best sellers, name, brand, how new the products are, whether they’ re for kids or women, what style they are, if they can be personalized, the type of metallic they’ re made of, the stone type, and if they’ re part of a collection through faceted navigation.
3. Break Up Pages By Different Shopping Criteria
Customers don’ to always know which product they’ re hoping to purchase. They may need help choosing the best product possible. To assist them and act as a virtual purchasing assistant, split up the page of search results with numerous shopping criteria.
For example , you could highlight the top-rated products, the best retailers, or those that are on purchase. You can showcase what’ h in limited stock or even goods that have been featured in the media, perhaps.
Amazon. com breaks up the search results to get briefcases simply by best sellers, hot new releases, top rated, most wished for, and most gifted. That way, consumers aren’ t overwhelmed with choices and can determine the product that will fit their particular needs.
4. Emphasize Special Offers
This always makes sense to entice customers with a great deal. In case you’ re offering free shipping for certain purchases, or even items have gone for sale, include that information below the product image. You may even wish to feature the original price and the sale price in a various color to make it apparent how much your customer will save.
On its item pages, Macys displays the original price , shows the sale cost in red, and includes its offerings like totally free shipping, an extra 20% off, and/or Macys Money to encourage customers to add items to their carts. The following are from your women’ s clothing part of the site.
5. Consist of Urgent Calls To Actions
Want to develop more demand for your products? Showcase their popularity with some urgent calls to activity on your category pages. This could mean stating that time is running out to get a great deal, writing that something is within “ limited supply, ” or that there are only a few items left. As long as you follow through along with your urgent calls to activity, customers will be more likely to invest in you.
For example , ModCloth will tell their customers when they only have a certain number of products left available to buy .
6. Show Icons That Denote Reviews
According to research simply by Pew Research Center, roughly eight-in-ten Us citizens (82%) say they seek advice from online ratings and reviews when buying something initially . On your ecommerce type pages, you should feature product reviews as well.
These types of don’ t need to be text-based. You can simply place stars yet another icon that shows nice of a product beneath all of your images. By doing this, you’ re helping customers make a decision about whether or not they want to buy.
For example , Walmart. com shows how many superstars a product has , plus lets customers rate them one through five. The site also displays how many customers have reviewed a product. This adds even more credibility plus, if a product has a high number of stars from a wide range of customers, other shoppers will be more inclined to buy it.
7. Allow Customers To Easily Add Items To Their own Cart Or Wish Checklist
Customers might want to shop on the go, or perhaps they’ ve bought a product before, and already know they like it. Either way, they don’ big t have time to click through to a product page and look at all about it.
Instead, make it simpler by allowing them to add a product for their cart or a wish checklist on your site with the click of a button. They’ lmost all be able to check out quicker and have a smooth shopping experience on the site.
For some guidance, take a look at Best Buy’ s website. Alongside every item, they let you strike “ add to cart. ”
8. Add Custom Sales Copy
It’ s essential that you add custom sales duplicate for SEO purposes. Class pages are often ideal for focusing on specific keywords, however , they’ re not full of unique content, which search engines love to see. An easy way to add this content is with a couple custom paragraphs of sales copy plus content that helps shoppers with their decision making process.
Here’ s an example through NewEgg. com’ s page for Video gaming Laptops . At the bottom from the page they provide some details on how to decide on product criteria and other helpful information. Is it primarily provided for SEO purposes? Perhaps – but it’ s effective and useful content for users, too, which is essential.
Improving category pages is a essential task for ecommerce businesses. By ensuring that your e-commerce category pages are simple, clean, and easy to navigate, and also include the right sales pitches, your customers will be glad to purchase from you.