Ways to Write Content for E-mail marketing

How can you write content for email marketing campaigns that people will really read?

This really is majorly important. Maybe over you’ d think.

Why?

Email marketing can change the game for your business if you do it right.

Think invested and engaged subscribers. More conversions. More sales. A lot more trust. It’ s just about all possible with good email. (That explains why e-mail earns a GIANT return on investment. For each $1 spent on email marketing, expect to earn about $55 back. )

Not to mention, it’ s probably the most popular types of marketing around. It’ s not only effective — it’ s furthermore an easy, accessible, personal method to stay connected to your developing audience.

So , I’ d say learning to write content for email is really, really important, especially if you’ re on a tight budget. Wouldn’ t you?

Therefore: this guide. Keep reading for ten tips to improve your email content game.

how to write content for email marketing

Email Marketing with the Numbers

Email as a technology is nearly 60 years old (! ), but it’ s still most consumers’ favorite way to obtain information online:

  • The average open rate for emails across sectors is twenty two. 86% .
  • 45% of email subscribers say they open emails based on who they’ lso are from. 33% say these people open emails based on the subject matter line.
  • The most popular email clients are New iphone (with 34. 2% associated with market share) followed by Googlemail (30. 7% market share).
  • During the 2020 pandemic, the most popular way to examine email was on a computer .
  • Using call-to-action control keys in your emails versus just text links may boost click-throughs by as much as 28%.

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Email marketing can transform the game for your business should you it right. THINK: Invested and engaged subscribers. 🤝 More conversions. More sales. 💲 More trust. ❤ Learn how to compose email content in this tutorial:
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How to Create Content for Email Marketing: 10 Timely Tips

Email marketing is different than social media marketing. It’s more personal, more targeted, and, as a result, higher-stakes. With this in mind, consider these useful tips for how to write content for email marketing.

1 . Write an excellent Subject Line

The subject line will be the gatekeeper in the world of email marketing. Write a good one and you’ll get a satisfying open rate. Compose a poor one and you’ll suffer the sound of crickets in the background of your strategy.

While you will find dozens of great ways to create a compelling subject collection, the best ones all have a few things in common: These people revolve around grabbing the reader’s interest and maintaining it. With this in mind, follow all the standard rules that come with creating any great email issue line: include action words and phrases; address the reader directly; allow it to be unique, succinct, and brief; and differentiate it through anything else they’ll see that day.

For an example of an email subject line carried out right, check out this illustration from Mark Manson:

how to write content for email marketing

2 . Personalize Your own Emails

Personalized email copy works better than general email copy. With this in mind, input your customer’s name into your email issue lines and be sure to focus on the body of your email in order that it speaks directly to your target audience and nobody else’s.

While it can be simple to worry that your emails is going to be lost in the fray, the only method to ensure that they won’t become overlooked is to personalize them fully and differentiate them from anything else out there.

3. Create Your Emails Clear 1st, Catchy Second

Catchy emails good, but only if they’re also clear enough to make your audience want to click on all of them. With this in mind, focus on making your own emails clear and descriptive first, catchy second.

This ensure that your audience will understand the purpose of your emails, and that you won’t be going out of your way to build up email campaigns that don’t pull real results.

What’s more, emails that are clear boost your authority as a company, since they promise just what they can deliver, and help readers develop practical their expectations.


Catchy email messages are great, but only if they are also clear enough to make your audience want to click them. With this in mind, focus on producing your emails clear and descriptive first, catchy 2nd. ✅
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4. Ensure Your Subject Line Relates to Your Copy

Even if your subject series is clear and catchy, it is all for naught if this doesn’t also align together with your body copy. Keep in mind that providing what you promise is critical in the world of email, and only people who can truly do this succeed in the long run.

With this in mind, keep the subject text in-line together with your body copy. In addition to delivering better value for readers, this will also go a long way towards enhancing your reputation being a company and making sure that clients want to click your material in the days to come.

Require some inspiration for composing email subject lines? Check out our totally free resource : 25 Verified Email Subject Lines for Your Email Marketing.

5. Keep It Relevant

Relevance is critical for a great email, so be sure to connect the content of your email along with something that will ground this as relevant and in-demand. Current events work well, as does some personal detail about the audience. By showcasing your relevance, you remain a better chance of grabbing the particular reader’s attention and maintaining it.

6. Write Emails within the Second Person

Second person is the greatest voice for email due to the fact its personal and distinctive. When you reach out and speak directly to your customers, it’s simpler for them to relate to the voice and content of your email.

This, in turn, also makes it easier so they can connect with your emails, and enhances the likelihood that they will open your emails later on – which is a good thing for everyone involved.

7. Showcase Benefits More than Features

If you’re making an offer through email, be sure to showcase the benefits of said offer rather than the features. In addition to being more valuable pertaining to readers, this also helps present a realistic picture of your product, which goes a long way towards helping people understand what to expect from it.

While many people focus on the functions in an attempt to sell a product, focusing on the benefits can go much more toward helping the reader realize what’s unique and special about the product.

8. Keep It Short but Sweet

Email marketing is not the area to get long-winded and verbose. Instead, keep your emails as short and to-the-point as it can be. This enhances the likelihood that will you’ll keep your audience’s curiosity and also serves to keep you on track and on topic throughout the duration of your email marketing campaign.

9. Let Your Personality Glow Through

Your personality should show through in the emails you write, and it will benefit your company and your personal brand if you follow this tip. While you always want to be professional, allowing your personality to glow through your email copy is an effective way to differentiate yourself in the crowd.

10. Don’t Spam

Spamming your own readers is the cardinal bad thing of email marketing. With this in mind, just send out posts when you have items to say and don’t ever, ever send out an email in order to send out an email. Customers are usually quick to unsubscribe, and also you could be landing yourself in hot water as a result.


Spamming your readers is the cardinal bad thing of email marketing. ❌ With this in mind, only send out posts when you have things to say and don’t ever, ever send out an email just to send out an email.
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Email Marketing: The Connection Platform of the Future

If you’ve been searching for a way to connect on a comprehensive, personal level with your market, email marketing may be it.

By learning how to create content for email marketing, you’ re on your way to seriously enhancing your content campaigns and creating brand engagement.

Need help generating email copy? We’ ve got expert marketing writers who can write your email messages to perfection! Check out our email duplicate services in the Content Store.

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