With the end of the holiday season, it’s common pertaining to companies to look back for the biggest trends of the 12 months and think about how they can boost their strategies for the following year. To help the e-commerce market achieve this, Adobe just launched a written report about 2021 Holiday Shopping Trends plus Insights .
But , what made the 2021 season special for online shopping? Well, it was the year that e-commerce hit the record for on the web sales: Americans spent $204. 5 billion between Nov and December.
Those who currently purchased online are becoming a lot more demanding each year, and additionally there is a new consumer base that has emerged as a result of the COVID-19 pandemic.
So , if you want to discover how to expand your share in this particular thriving market, keep reading due to the fact we’ ll walk a person through some of the key takeaways from this report.
1 . Strategy Early
The research has shown that consumers start buying in early November, which can mean that many are already searching for what they intend to buy by September plus October.
If you want to stand out in 2022, get ahead. Don’t wait to start your campaign 20 times before Christmas.
Plus, if you start earlier and track the results of your marketing strategy, you will have more data on your target audience’s behavior and be able to develop more reliable sales projections.
2 . SEO
Many of your clients will come from Google or other search engines, so pay attention to your Page Speed and the quality of your product pictures.
You can also use keyword research to analyze which products are being searched the most in your market niche, and then focus your own strategy on those longtails.
And just a reminder: Your page won’ t position on the first page of Google overnight. This is a medium-term process. So again: Succeed and start thinking now regarding your strategies for the 2022 holiday season.
Here is an E-Commerce SEO Register to explore read more about this topic and make sure that your website is up to date most abundant in effective tactics for attracting new customers organically.
3. Consumer Experience
According to the Adobe document, desktop computers are still the most popular shopping device, with better conversion rates. Yet, mobile phones made up 43% of overall product sales throughout the period.
In fact , data has shown that we spent a third of our waking day on our mobile phones in 2021 . That is something we need to take into account.
So , along with SEO, it’s necessary to provide a good user encounter on your webpages for each devices, making them responsive to no matter what type and size of screen your customers are using.
Personalization is also key for enhancing your Customer Experience: By using quizzes and tests that tutorial your visitors through your products and services, you are able to drive your users to the buying journey faster.
4. Curbside Pick-up
Curbside pick-up represented almost a quarter of online sales in the holiday season of 2021.
Enabling your business to use all of the different digital approaches, such as curbside pick-up, BOPIS (buy online, get in-store), BNPL (buy now, pay later), social commerce , yet others, will definitely help you boost your sales and differentiate from your competitors.
Remember to educate your customer base about each one of these solutions, and identify which ones in fact fit with your business.
So , Prepared to Rock Your E-Commerce in 2022?
Even with 6 billion dollars out-of-stock messages being delivered to shoppers, e-commerce sales hit a new high in 2021, demonstrating that people are really committed to to shop online.
However , we can expect businesses to be more prepared in 2022, with a better-planned supply chain, making them ready to sell even more this year.
So , let me give you two final items of advice so you can prep yourself and your brand:
First: Research the trends. Be aware of what is changing in consumers’ behavior. Start your plans earlier. And, of course , don’t forget to measure everything you do so you’ll know what’ s functioning and what needs to improve.
2nd: I strongly recommend you subscribe to our newsletter below this article, so every Friday you are able to receive a compilation in your inbox of everything that’s trending in Marketing, Tech and the Business World (and our expert opinion about how to use that details in your brand’s favor).
Catch this online shopping growth, and revel in the good results for your business.
The posting E-commerce Provides Broken Selling Records: 4 Things We Can Learn From 2021’s Holiday Season appeared first on Rock Content .