[Webinar] Content Advertising Excellence: Ways to get the most out of your content engine in 2022
Where will content begin?
If you think it starts along with logging into the CMS and ends with pressing ‘ Publish’ – think again!
Effective content begins with a systematic approach to capture ideas, develop those tips and execute a collaborative editorial process to turn concepts into content.
Content Advertising Platforms (CMP) and Content material Management Systems (CMS) – two critical layers of the mar-tech stack in their own right – work together to unlock a ton of potential for nowadays content teams.
Watch as Anthony Aiosa, Senior Director of Product Marketing at Welcome and Deane Barker, Global Director of Content Management in Optimizely share exactly why Welcome and Optimizely Content material Cloud really are a match made in heaven – and how this can enable you to create world-class content experiences for your customers plus prospects alike.