What are YouTube Clips and how do you use them?

Without a doubt, video is becoming more and more popular to share on social media. Since 89% of video marketers plan to incorporate YouTube into their strategy, hopefully your brand is building a strong YouTube online marketing strategy .

And while you might be editing your longer videos to share on social media but there’ s a simpler way: YouTube Clips.

This is a great way to advertise your channel and bring in more viewers by producing short segments to share from YouTube without using video modifying software.

The low-down on YouTube Clips

What are YouTube Videos?

Video Clips on YouTube are a new way for content creators and viewers to share bite-sized Clips of longer videos and live streams. These Clips can be anyplace between five and 60 seconds long . So this feature is an excellent way to highlight the most interesting times from your videos and avenues and share them with your social networks.

Think of them as trailers and teasers to the full video.

But the process doesn’t build a new video.

Instead, YouTube Clips supply pointers to videos or streams that you already have on your channel. In other words, the original content material gets attribution for all the watch time and view metrics as well as any ad income.

Where can I share YouTube Clips?

YouTube gives you the choice to share these clipped segments to a wide range of social networks. In addition to major social platforms such as Facebook, Twitter, Reddit, LinkedIn and Pinterest, YouTube Clips can be shared to local social networks like VK, Odnoklassniki and KakaoTalk as well.

You can even share the particular Clipped video via email or embed it to your site.

Keep in mind that these functionalities are very new. And YouTube is still working to enhance them as it rolls out Clips.

Shared Videos will play on loop upon whichever platform you decide to reveal it. And viewers could easily access the full video clip if they want to watch a lot more.

It’s good to note that you could only Clip continuous segments of a YouTube video. That means, as opposed to traditional video editing apps , you can not combine different segments of the video into a single Clip. Yet it’s an easy way to quickly share a small part of a longer video to compel fans to watch the full thing.

How brands will benefit from YouTube Clips

Whether you’ re teasing viewers to a longer video or sharing a vital clip to complement an article, there are plenty of ways your brand can use YouTube Clips. With the right approach, Clips can make a excellent addition to your video marketing strategy.

Let’s take a look at a few of the top ways your brand can benefit from YouTube Clips.

1 . Teasing viewers to watch the entire video clip

As mentioned previously, YouTube Clips are a great way in order to highlight the most interesting segments of your videos. Use the opportunity to tease viewers and attract them to watch your entire video clip.

Clip the most thought-provoking section of a video that will get people watching. State you’re promoting an interview. Pick a section with a highly sought-after question and share it being a Clip through your brand’s social networking pages with a suitable caption.

2 . Attracting new viewers to your funnel

Sharing the Clip of your YouTube video also gives viewers a teaser of your channel and brand. This makes YouTube Clips an excellent tool for promoting your YouTube channel .

While many viewers may not possess time to watch long-form video clips as they scroll through their particular social media feeds, a short clip could give them a better sense of the content you offer. And they can do so with no actually going to your YouTube route — yet. You’ll start to draw viewers to your Youtube . com channel who may not possess known the content you share on the platform.

3. Improving customer support encounter

Do your customers often need help using your item or performing certain duties on your website or app? For example , customers may get in touch with asking how they can send bulk emails or how to distribute an exchange request. In some of these cases, your support agents may have had to point customers to a video display that can help them address the issue.

Enhance their experience by creating YouTube Videos highlighting relevant sections of it. That way, they can instantly find the info they need. And if they need to refer to any information before or even after that Clip, they have access to the longer video. This is an excellent way to enhance the support experience because video can increase user understanding .

As they saying goes “ show, don’ big t tell, ” and guide videos have recently been one of the most growing video types.

Enhance channel visibility in Google search

Your clipped videos may also show up in relevant search results on Google. This significantly enhances your content visibility, attracting more people to your YouTube approach. For your Clips to show up in relevant searches, make sure you use the right keywords in the description.

View the example below where the title of the Clip is “YouTube Clips rollout. ” The particular clipped video shows up among the top results for the same search term.

Google search results for "YouTube Clips rollout" with red rectangle highlighting a YouTube Clip result

Viewers who simply click this search result will be able to view the clipped segment along with options to share the Clip and watch the full video.

Clipped video of YouTube Clips rollout

How to create YouTube Videos

It’ ersus important to mention that stations that are eligible for the feature automatically have it turned on. We’ ll address how to deactivate Clips if you’ lso are not interested in using the function.

And if you wish to try out this new function, the process is pretty simple.

Here’s what you need to perform to Clip a YouTube video:

Step 1 : Log in to YouTube and watch a video you want to make a Clip from.

Step 2: If the channel is usually eligible for clips, there should be the scissors icon with the phrase “ Clip” next to the “Share” button. This will open up a “Create Clip” container on the right-hand side of the screen.

YouTube video with red mark indicating the Clip button

Again, in case you don’ t see the Clip icon, the channel might not be eligible for the feature yet or the channel has impaired the feature.

Step 3: Choose the section you want to reveal as a Clip. You can do this by dragging the slider in the “Create Clip” box to the desired section of the video. Came from here, you can also adjust the length of the Clip between 5 plus 60 seconds.

GIF of a slider being dragged around in the "Create Clip" box

Step 4: Add a name or description to the Video in the given field. This is often up to 140 characters.

Ideally, the explanation should be relevant to the topic or the segment you want to share. It is also a good place to make use of highly relevant keywords for the Clip to appear in search outcomes.

You can’t produce YouTube Clips without incorporating a description.

Step 5: Click on the “Share” button plus choose how you want to share the Clip.

Currently, YouTube gives you the choice to share Clips via e-mail and 11 social media channels and app. Plus, you can also copy the shareable url to the Clip and share it however you like.

Share buttons for YouTube Clips with options for Twitter, Whatsapp, Facebook, Email, Kakao Talk, and Reddit

Exactly how creators or channels may opt-out from YouTube Videos

Clipping movies is turned on by default. When you don’t want your viewers to create Clips out of your YouTube videos, you can also away. Here’s what you need to do:

  1. Log in for your YouTube account.
  2. Access the YouTube Creator Studio.
  3. From the Creator dashboard, click on the “Settings” button on the left-hand screen.

YouTube Creator Studio dashboard with red mark indicating the Settings button

  1. Out of your settings, click on the “Channel” switch.
  2. Under the “Advanced Settings” tab, check the option for “Don’t allow viewers to clip my content” below “Clips. ”

What else do I need to know about YouTube Clips?

Before you get started, there are a few more things you should know about creating Clips on YouTube:

  • You need to be signed in to create Clips–whether it is from your videos or from the videos of other YouTube channels.
  • You can not create Clips from “made for kids” videos.
  • In the case of livestreams, Clipped segments will appear only after the stream has been uploaded as being a video.
  • Livestreams without DVR aren’t entitled to YouTube Clips.
  • Livestreams longer than 7 hours aren’t eligible for YouTube Clips.
  • You can’t create Clips out of premieres while they’re still reside.

Additionally , the Clips you produced can also disappear if:

  • The original video violates the YouTube Neighborhood Guidelines.
  • The channel deletes the video or even sets it to personal.

However , the Clips will still be obtainable even if the creator unlists the original video.

Making the most of YouTube Clips

With the right approach, YouTube Clips can help amplify your existing YouTube marketing strategy. They could help you attract new audiences to your channel. You can use them to entice people to watch the entire video. Clips can even enhance the customer support experience.

But to make the most of YouTube Clips, you need great videos to create Clips out of. Use our tutorial on remote video creation to create effective videos even as your team works remotely.

The post What are YouTube Clips and how do you use them? appeared first on Sprout Social .

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